Rascasse Audience Intelligence

Monte Carlo Audience in United States

A data profile of the people who buy, follow and care about Monte Carlo in United States — modelled from more than twelve digital signal sources. Monte Carlo has an estimated audience of 913,753 people in United States.

#326among City in United States#2303among POI in United States#1891in Travel & Leisure

The average Monte Carlo fan in United States is 43.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Monaco, The Naked and Famous, Western Europe, with strongest over-indexing on Monaco (63.16× the country average).

Demographically, the Monte Carlo audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Monte Carlo fan in United States is balanced, around 43.3 years old, with strong Quality Awareness tendencies and a notable affinity for Monaco.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Monte Carlo profile in United States.

Audience size
914K
in United States
Gender
46.9%♀
53.1% male
Age
43.3
average years
Country rank
#25141
POI in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Monte Carlo fans

46.9% are female, 53.1% are male, average age 43.3.

Fig. 02

Gender split

46.9%
Female
53.1%
Male
Demographic split for Monte Carlo audience in United States
MetricValue
Female46.9%
Male53.1%
Average age43.3
Estimated audience size913,753
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Monte Carlo audience in United States
Age bracketShare%
16-1913%
20-2915%
30-3919%
40-4924%
50+30%
Fig. 04

Worldwide distribution

12.0%

of the worldwide Monte Carlo audience comes from United States.

Worldwide audience distribution share by country for Monte Carlo
CountryShare
United States12.0%
Italy9.3%
United Kingdom9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Monte Carlo audience in United States is strongest.

Fig. 05

Top regions by affinity

Monte Carlo fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~20K1.87×
02New Mexico~7K1.44×
03California~100K1.23×
04Georgia~30K1.16×
05Washington, District of Columbia~3K1.14×
06Texas~90K1.13×
07Nevada~10K1.11×
08Massachusetts~20K1.09×
09Louisiana~10K1.09×
10Illinois~30K1.05×
11Tennessee~20K1.05×
12Alabama~10K1.05×
13Arizona~20K1.04×
14Mississippi~8K1.04×
15Florida~60K1.02×
16New York~50K1.02×
17Virginia~20K1.02×
18Pennsylvania~30K1.01×
19North Carolina~30K1.01×
20Michigan~20K1.01×
21Oklahoma~10K1.01×
22Washington~20K1.00×
23Indiana~20K1.00×
24Missouri~10K1.00×
25Colorado~10K1.00×
26Connecticut~9K1.00×
27Nebraska~5K1.00×
28South Carolina~10K0.99×
29Rhode Island~3K0.99×
30Maryland~20K0.97×
31Ohio~30K0.96×
32New Jersey~20K0.96×
33Kentucky~10K0.96×
34Utah~8K0.96×
35Arkansas~7K0.95×
36Kansas~7K0.95×
37Iowa~7K0.94×
38Idaho~4K0.90×
39Oregon~9K0.89×
40New Hampshire~3K0.89×
41Montana~2K0.89×
42South Dakota~2K0.88×
43North Dakota~2K0.87×
44West Virginia~4K0.86×
45Hawaii~3K0.86×
46Wisconsin~10K0.85×
47Delaware~2K0.85×
48Maine~3K0.83×
49Vermont~1K0.83×
50Alaska~2K0.80×
Fig. 06

Affinity by region

Affinity by region — Monte Carlo, United States
0.80×1.00×1.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Monte Carlo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Monte Carlo audience
#·InterestCategoryAffinity×
01The Naked and FamousMusic & Radio150.86×
02Peter EnglandFashion & Accessoires82.43×
03Puerto BanúsTravel & Leisure73.38×
04Lisbon Portela AirportTravel & Leisure73.32×
05MontpellierTravel & Leisure67.60×
06MonacoTravel & Leisure63.16×
07ToulouseTravel & Leisure39.06×
08Costa del SolTravel & Leisure38.35×
09NantesTravel & Leisure29.44×
10Western EuropeTravel & Leisure28.47×
11French RivieraTravel & Leisure27.41×
12OsloTravel & Leisure18.90×
13NiceTravel & Leisure16.91×
14MainfestTravel & Leisure8.48×
15Italian languagePolitics & Society7.83×
16BarcelonaTravel & Leisure6.40×
17RomeTravel & Leisure5.95×
18CountryTravel & Leisure4.81×
19ItalyTravel & Leisure3.09×
20American AirlinesTravel & Leisure1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Monte Carlo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Monte Carlo audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.96×
Luxury OrientationPREMIUM1.54×
TravellingTHRILL1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Monte Carlo audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.90×
ExtroversionTHRILL0.99×
Healthy LifestyleBALANCE1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Monte Carlo have in United States?

Monte Carlo has an estimated audience of 913,753 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Monte Carlo fans?

46.9% of Monte Carlo fans are female, 53.1% are male, with an average age of 43.3 years.

03

Which brands do Monte Carlo fans like most?

Monte Carlo fans show strongest brand affinity for Monaco (63.16×), The Naked and Famous (150.86×), and Western Europe (28.47×) over the country average.

04

Where do Monte Carlo fans live in United States?

Monte Carlo fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Monte Carlo fans also like?

Beyond Monte Carlo itself, the audience over-indexes on The Naked and Famous (150.86×), Western Europe (28.47×), Country (4.81×), and French Riviera (27.41×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Monte Carlo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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