Monte Carlo Audience in United States

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Monte Carlo has an estimated audience of 913,753 people in United States. 46.9% are female, 53.1% are male, average age 43.3. Top regions: California, Texas, Florida. Top brand affinities: Monaco, Western Europe, Country, French Riviera, Nantes.

The average Monte Carlo fan in United States is 43.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Monaco, Western Europe, Country, with strongest over-indexing on Monaco (63.16× the country average). Demographically, the Monte Carlo audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Monte Carlo fans

Demographic split for Monte Carlo audience in United States
MetricValue
Female46.9%
Male53.1%
Average age43.3
Estimated audience size913,753

Audience persona

The typical Monte Carlo fan in United States is balanced, around 43.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Monaco.

Top regions in United States

Top regions ranked by reach for Monte Carlo in United States
RegionReachAffinity
California130,9301.3×
Texas93,8021.19×
Florida64,3731.04×
New York55,2811.08×
Georgia33,7761.2×
Illinois33,4141.1×
Pennsylvania32,6801.06×
North Carolina29,1001.06×
Ohio27,6600.98×
Minnesota24,8301.9×
Michigan24,3971.02×
New Jersey23,5571.01×
Virginia23,2701.05×
Massachusetts20,3021.13×
Arizona20,0241.07×
Tennessee19,4111.06×
Washington18,9921.04×
Indiana17,0201.02×
Maryland15,4500.98×
Missouri15,0481.02×
Colorado14,8221.03×
South Carolina13,9191.01×
Alabama13,1661.03×
Louisiana12,6721.08×
Wisconsin11,5290.84×
Kentucky10,8940.95×
Oklahoma10,3191.02×
Nevada9,4131.07×
Oregon9,3870.9×
Connecticut9,1441×
Utah7,9780.97×
Mississippi7,3140.97×
Arkansas6,9580.92×
Kansas6,7840.94×
Iowa6,7220.89×
New Mexico6,5821.44×
Nebraska4,4590.97×
Idaho3,9680.87×
West Virginia3,3810.79×
Hawaii3,2970.84×
Washington, District of Columbia3,2041.17×
New Hampshire2,9670.82×
Rhode Island2,9081×
Maine2,6650.81×
Montana2,0780.82×
Delaware2,0070.8×
South Dakota1,6990.8×
North Dakota1,5100.8×
Alaska1,3820.71×
Vermont1,2230.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Monte Carlo audience
BrandAffinityCategory
Monaco63.16×Travel & Leisure
Western Europe28.47×Travel & Leisure
Country4.81×Travel & Leisure
French Riviera27.41×Travel & Leisure
Nantes29.44×Travel & Leisure
Italian language7.83×Politics & Society
Puerto Banús73.38×Travel & Leisure
Peter England82.43×Fashion & Accessoires
Costa del Sol38.35×Travel & Leisure
Montpellier67.6×Travel & Leisure
Toulouse39.06×Travel & Leisure
Oslo18.9×Travel & Leisure
Rome5.95×Travel & Leisure
Nice16.91×Travel & Leisure
Italy3.09×Travel & Leisure
Final Destination2.37×Movies & TV
American Airlines1.82×Travel & Leisure
Barcelona6.4×Travel & Leisure
Mainfest8.48×Travel & Leisure
Craigslist1.93×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Monte Carlo audience
TraitClusterScore
Luxury OrientationPREMIUM3.03
Risk AppetiteTHRILL2.24
Quality AwarenessPREMIUM1.67
PatriotismCONSERVATISM1.55
Family OrientationCONSERVATISM1.36
Need for SecurityCONSERVATISM1.34

Worldwide distribution

Worldwide audience distribution share by country for Monte Carlo
CountryShare
United States12.1%
Italy9.4%
United Kingdom9.3%

See Monte Carlo audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Monte Carlo have in United States?

Monte Carlo has an estimated audience of 913,753 people in United States, concentrated in California and Texas.

What is the gender split and age of Monte Carlo fans?

46.9% of Monte Carlo fans are female, 53.1% are male, with an average age of 43.3 years.

Which brands do Monte Carlo fans like most?

Monte Carlo fans show strongest brand affinity for Monaco (63.16×), Western Europe (28.47×), and Country (4.81×) over the country average.

Where do Monte Carlo fans live in United States?

Monte Carlo fans in United States are most concentrated in California (reach 130,930), Texas (reach 93,802), and Florida (reach 64,373). These three regions account for the largest share of the active audience.

What other brands do Monte Carlo fans also like?

Beyond Monte Carlo itself, the audience over-indexes on Western Europe (28.47×), Country (4.81×), French Riviera (27.41×), and Nantes (29.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Monte Carlo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.