Oslo Audience in United States
Oslo has an estimated audience of 896,785 people in United States. 51.7% are female, 48.3% are male, average age 41.9. Top regions: California, New York, Florida. Top brand affinities: Product design, Israel, Voter registration, Elsword, Nationality.
The average Oslo fan in United States is 41.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Product design, Israel, Voter registration, with strongest over-indexing on Product design (3.34× the country average). Demographically, the Oslo audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Oslo fans
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 41.9 |
| Estimated audience size | 896,785 |
Audience persona
The typical Oslo fan in United States is balanced, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for Product design.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 133,204 | 1.35× |
| New York | 83,316 | 1.66× |
| Florida | 74,117 | 1.22× |
| Texas | 73,692 | 0.96× |
| Illinois | 32,566 | 1.09× |
| Virginia | 28,732 | 1.32× |
| Georgia | 28,709 | 1.04× |
| Pennsylvania | 28,389 | 0.94× |
| New Jersey | 28,031 | 1.23× |
| Washington | 26,019 | 1.45× |
| Massachusetts | 25,712 | 1.46× |
| North Carolina | 25,272 | 0.94× |
| Ohio | 22,265 | 0.81× |
| Michigan | 20,559 | 0.88× |
| Colorado | 18,703 | 1.32× |
| Maryland | 16,977 | 1.1× |
| Minnesota | 16,843 | 1.31× |
| Arizona | 16,001 | 0.87× |
| Tennessee | 13,904 | 0.77× |
| Wisconsin | 12,845 | 0.95× |
| Indiana | 12,405 | 0.76× |
| Oregon | 11,855 | 1.15× |
| Missouri | 11,474 | 0.79× |
| South Carolina | 10,562 | 0.78× |
| Connecticut | 10,047 | 1.12× |
| Utah | 8,873 | 1.1× |
| Kentucky | 8,242 | 0.73× |
| Alabama | 8,116 | 0.65× |
| Louisiana | 7,975 | 0.69× |
| Nevada | 7,292 | 0.84× |
| Oklahoma | 6,787 | 0.68× |
| Washington, District of Columbia | 6,390 | 2.37× |
| Iowa | 5,776 | 0.78× |
| Kansas | 5,608 | 0.79× |
| Arkansas | 5,046 | 0.68× |
| Idaho | 4,202 | 0.93× |
| Mississippi | 4,096 | 0.55× |
| Hawaii | 3,948 | 1.02× |
| New Hampshire | 3,874 | 1.1× |
| Maine | 3,369 | 1.05× |
| New Mexico | 3,289 | 0.73× |
| Nebraska | 3,236 | 0.72× |
| Rhode Island | 2,931 | 1.03× |
| Montana | 2,493 | 1× |
| West Virginia | 2,426 | 0.58× |
| North Dakota | 2,260 | 1.23× |
| Vermont | 2,115 | 1.34× |
| Alaska | 2,032 | 1.06× |
| Delaware | 1,711 | 0.69× |
| South Dakota | 1,511 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 3.34× | Business & Career |
| Israel | 2.97× | Travel & Leisure |
| Voter registration | 6.15× | Politics & Society |
| Elsword | 20.42× | Games |
| Nationality | 2.33× | Politics & Society |
| Goop | 5.76× | Internet & Social Media |
| Hibachi | 8.46× | Food & Beverages |
| Gujarat University | 37.99× | Business & Career |
| Wok | 6.41× | Food & Beverages |
| Google Home | 6.07× | Technology & Electronics |
| Kendra Scott | 2.74× | Fashion & Accessoires |
| Governor of Michigan | 6.86× | Politics & Society |
| UK garage | 5× | Music & Radio |
| Electrolyte | 4.13× | Health |
| Cam Ward | 3.33× | Sports |
| Vocal harmony | 3.87× | Music & Radio |
| Jelly-Beans | 29.71× | Food & Beverages |
| headspace | 7.69× | Health |
| Cherish (group) | 8.5× | Music & Radio |
| Harmattan | 30.55× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.11 |
| Travelling | THRILL | 1.84 |
| Community Orientation | OPEN | 1.66 |
| Quality Awareness | PREMIUM | 1.63 |
| Risk Appetite | THRILL | 1.41 |
| Mindfulness | BALANCE | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| Norway | 20.1% |
| United States | 6.9% |
| United Kingdom | 6.2% |
See Oslo audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Oslo have in United States?
Oslo has an estimated audience of 896,785 people in United States, concentrated in California and New York.
What is the gender split and age of Oslo fans?
51.7% of Oslo fans are female, 48.3% are male, with an average age of 41.9 years.
Which brands do Oslo fans like most?
Oslo fans show strongest brand affinity for Product design (3.34×), Israel (2.97×), and Voter registration (6.15×) over the country average.
Where do Oslo fans live in United States?
Oslo fans in United States are most concentrated in California (reach 133,204), New York (reach 83,316), and Florida (reach 74,117). These three regions account for the largest share of the active audience.
What other brands do Oslo fans also like?
Beyond Oslo itself, the audience over-indexes on Israel (2.97×), Voter registration (6.15×), Elsword (20.42×), and Nationality (2.33×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Oslo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.