Rascasse Audience Intelligence

Oslo Audience in United States

A data profile of the people who buy, follow and care about Oslo in United States — modelled from more than twelve digital signal sources. Oslo has an estimated audience of 896,785 people in United States.

#337among City in United States#2352among POI in United States#1923in Travel & Leisure

The average Oslo fan in United States is 41.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Scandinavia, Reykjavík, Circle K, with strongest over-indexing on Scandinavia (16.39× the country average).

Demographically, the Oslo audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Oslo fan in United States is balanced, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for Scandinavia.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oslo profile in United States.

Audience size
897K
in United States
Gender
51.7%♀
48.3% male
Age
41.9
average years
Country rank
#25463
POI in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Oslo fans

51.7% are female, 48.3% are male, average age 41.9.

Fig. 02

Gender split

51.7%
Female
48.3%
Male
Demographic split for Oslo audience in United States
MetricValue
Female51.7%
Male48.3%
Average age41.9
Estimated audience size896,785
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Oslo audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3918%
40-4922%
50+27%
Fig. 04

Worldwide distribution

6.9%

of the worldwide Oslo audience comes from United States.

Worldwide audience distribution share by country for Oslo
CountryShare
Norway20.0%
United States6.9%
United Kingdom6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oslo audience in United States is strongest.

Fig. 05

Top regions by affinity

Oslo fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~4K2.07×
02Washington, District of Columbia~6K2.06×
03New York~70K1.48×
04Massachusetts~20K1.35×
05Washington~20K1.33×
06Minnesota~20K1.30×
07Vermont~2K1.27×
08Virginia~30K1.21×
09California~100K1.19×
10Colorado~20K1.19×
11Florida~70K1.13×
12New Jersey~30K1.13×
13Oregon~10K1.11×
14Alaska~2K1.10×
15Connecticut~10K1.08×
16New Hampshire~4K1.08×
17Tennessee~20K1.05×
18Utah~8K1.04×
19Maine~3K1.04×
20Montana~3K1.04×
21Illinois~30K1.03×
22Maryland~20K1.03×
23Rhode Island~3K1.02×
24Hawaii~4K0.98×
25Georgia~30K0.96×
26Idaho~4K0.93×
27Pennsylvania~30K0.91×
28Wisconsin~10K0.91×
29Kansas~6K0.91×
30North Carolina~20K0.90×
31Texas~70K0.89×
32South Dakota~2K0.87×
33Arizona~20K0.85×
34Michigan~20K0.82×
35Nevada~7K0.82×
36Iowa~6K0.82×
37Missouri~10K0.81×
38Louisiana~9K0.80×
39New Mexico~4K0.80×
40Nebraska~4K0.80×
41South Carolina~10K0.79×
42Delaware~2K0.78×
43Ohio~20K0.77×
44Kentucky~9K0.77×
45Oklahoma~8K0.76×
46Indiana~10K0.75×
47Arkansas~6K0.75×
48West Virginia~3K0.71×
49Alabama~9K0.70×
50Mississippi~5K0.68×
Fig. 06

Affinity by region

Affinity by region — Oslo, United States
0.68×1.00×2.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oslo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oslo audience
#·InterestCategoryAffinity×
01Frankfurt AirportTravel & Leisure39.39×
02MarbellaTravel & Leisure28.31×
03ReykjavíkTravel & Leisure23.63×
04Monte CarloTravel & Leisure18.90×
05FrankfurtTravel & Leisure17.72×
06ScandinaviaTravel & Leisure16.39×
07Cultural tourismTravel & Leisure16.39×
08ZakynthosTravel & Leisure16.39×
09Star AllianceTravel & Leisure14.27×
10BelgiumTravel & Leisure7.40×
11Qatar AirwaysTravel & Leisure6.99×
12CopenhagenTravel & Leisure6.63×
13Circle KShopping6.04×
14Cast-iron cookwareHome & Garden4.70×
15QuikTripShopping2.57×
16Scooby-DooMovies & TV2.36×
17InnovationBusiness & Career2.33×
18American ExpressBusiness & Career2.33×
19United States Postal ServiceBusiness & Career1.79×
20T-MobileTechnology & Electronics1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oslo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oslo audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.42×
Community OrientationOPEN1.66×
TravellingTHRILL1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oslo audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.82×
Family OrientationCONSERVATISM0.87×
Social Media UsageJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Oslo have in United States?

Oslo has an estimated audience of 896,785 people in United States, concentrated in California and New York.

02

What is the gender split and age of Oslo fans?

51.7% of Oslo fans are female, 48.3% are male, with an average age of 41.9 years.

03

Which brands do Oslo fans like most?

Oslo fans show strongest brand affinity for Scandinavia (16.39×), Reykjavík (23.63×), and Circle K (6.04×) over the country average.

04

Where do Oslo fans live in United States?

Oslo fans in United States are most concentrated in California (reach ~100K), New York (reach ~70K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Oslo fans also like?

Beyond Oslo itself, the audience over-indexes on Reykjavík (23.63×), Circle K (6.04×), Frankfurt (17.72×), and Marbella (28.31×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Oslo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Oslo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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