Oslo Audience in Germany
Oslo has an estimated audience of 588,906 people in Germany. 53.1% are female, 46.9% are male, average age 41.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, German television comedy, Western Union, Orient Express, Allgäu.
The average Oslo fan in Germany is 41.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, German television comedy, Western Union, with strongest over-indexing on Satire (8.81× the country average). Demographically, the Oslo audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Pet Ownership, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Oslo fans
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 41.9 |
| Estimated audience size | 588,906 |
Audience persona
The typical Oslo fan in Germany is balanced, around 41.9 years old, with strong Pet Ownership tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 137,929 | 1.07× |
| Bayern | 102,162 | 1.08× |
| Baden-Württemberg | 80,751 | 1× |
| Niedersachsen | 61,981 | 1.08× |
| Hessen | 51,212 | 1.14× |
| Berlin | 34,704 | 1.32× |
| Schleswig-Holstein | 26,800 | 1.27× |
| Sachsen | 25,989 | 0.9× |
| Rheinland-Pfalz | 25,595 | 0.87× |
| Hamburg | 19,040 | 1.43× |
| Brandenburg | 15,866 | 0.87× |
| Sachsen-Anhalt | 11,040 | 0.72× |
| Thüringen | 10,218 | 0.68× |
| Mecklenburg-Vorpommern | 10,146 | 0.9× |
| Bremen | 5,144 | 1.02× |
| Saarland | 4,631 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 8.81× | Literature |
| German television comedy | 8.99× | Movies & TV |
| Western Union | 5.85× | Business & Career |
| Orient Express | 22.28× | Cars & Mobility |
| Allgäu | 6.7× | Travel & Leisure |
| Walking | 4.91× | Sports |
| Headphones | 5.75× | Technology & Electronics |
| Estonia | 10.87× | Travel & Leisure |
| Canada | 3.22× | Travel & Leisure |
| Maine Coon | 4.69× | Pets & Animals |
| Pets | 1.8× | Pets & Animals |
| Self care | 3.4× | Health |
| Vacations | 2.53× | Travel & Leisure |
| Netto Marken-Discount | 1.93× | Shopping |
| Automobiles | 1.75× | Cars & Mobility |
| Family | 1.69× | Kids & Family |
| Hygiene | 2.68× | Beauty & Wellness |
| Scandinavia | 4.21× | Travel & Leisure |
| Country rap | 4.52× | Music & Radio |
| Real property | 3.54× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.41 |
| Tradition | CONSERVATISM | 1.34 |
| Early Adopter Mentality | POWER | 1.32 |
| Need for Security | CONSERVATISM | 1.31 |
| Travelling | THRILL | 1.29 |
| Sustainability | BALANCE | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| Norway | 20.1% |
| United States | 6.9% |
| United Kingdom | 6.2% |
See Oslo audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Oslo have in Germany?
Oslo has an estimated audience of 588,906 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Oslo fans?
53.1% of Oslo fans are female, 46.9% are male, with an average age of 41.9 years.
Which brands do Oslo fans like most?
Oslo fans show strongest brand affinity for Satire (8.81×), German television comedy (8.99×), and Western Union (5.85×) over the country average.
Where do Oslo fans live in Germany?
Oslo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 137,929), Bayern (reach 102,162), and Baden-Württemberg (reach 80,751). These three regions account for the largest share of the active audience.
What other brands do Oslo fans also like?
Beyond Oslo itself, the audience over-indexes on German television comedy (8.99×), Western Union (5.85×), Orient Express (22.28×), and Allgäu (6.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Oslo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.