Oslo Audience in Germany
Oslo has an estimated audience of 588,906 people in Germany. 53.1% are female, 46.9% are male, average age 41.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Corfu (regional unit), Square foot gardening, Unique Gifts, Esra Erol, Stradivarius.
The average Oslo fan in Germany is 41.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Corfu (regional unit), Square foot gardening, Unique Gifts, with strongest over-indexing on Corfu (regional unit) (11.92× the country average). Demographically, the Oslo audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Pet Ownership, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Oslo fans
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 41.9 |
| Estimated audience size | 588,906 |
Audience persona
The typical Oslo fan in Germany is balanced, around 41.9 years old, with strong Pet Ownership tendencies and a notable affinity for Corfu (regional unit).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 137,929 | 1.07× |
| Bayern | 102,162 | 1.08× |
| Baden-Württemberg | 80,751 | 1× |
| Niedersachsen | 61,981 | 1.08× |
| Hessen | 51,212 | 1.14× |
| Berlin | 34,704 | 1.32× |
| Schleswig-Holstein | 26,800 | 1.27× |
| Sachsen | 25,989 | 0.9× |
| Rheinland-Pfalz | 25,595 | 0.87× |
| Hamburg | 19,040 | 1.43× |
| Brandenburg | 15,866 | 0.87× |
| Sachsen-Anhalt | 11,040 | 0.72× |
| Thüringen | 10,218 | 0.68× |
| Mecklenburg-Vorpommern | 10,146 | 0.9× |
| Bremen | 5,144 | 1.02× |
| Saarland | 4,631 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Corfu (regional unit) | 11.92× | Travel & Leisure |
| Square foot gardening | 22.28× | Home & Garden |
| Unique Gifts | 2.05× | Shopping |
| Esra Erol | 6.86× | Movies & TV |
| Stradivarius | 1.97× | Shopping |
| Laptop cooler | 25.88× | Technology & Electronics |
| Haberler | 1.54× | News |
| Birthday Gifts | 1.87× | Kids & Family |
| 12 Monkeys (TV series) | 6.84× | Movies & TV |
| Christmas Gift | 1.62× | Kids & Family |
| Urban horticulture | 1.56× | Home & Garden |
| Corona (band) | 2.1× | Music & Radio |
| Israel | 1.57× | Travel & Leisure |
| Home Delivery | 1.93× | Food & Beverages |
| Volvo V60 | 3.12× | Cars & Mobility |
| Gudrun Sjödén | 1.99× | Fashion & Accessoires |
| Samanyolu Haber | 2.82× | Movies & TV |
| Zagreb | 2.4× | Travel & Leisure |
| Kayseria | 6.3× | Shopping |
| Pantsuit | 3.21× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.41 |
| Tradition | CONSERVATISM | 1.34 |
| Early Adopter Mentality | POWER | 1.32 |
| Need for Security | CONSERVATISM | 1.31 |
| Travelling | THRILL | 1.29 |
| Sustainability | BALANCE | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| Norway | 20.1% |
| United States | 6.9% |
| United Kingdom | 6.2% |
See Oslo audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Oslo have in Germany?
Oslo has an estimated audience of 588,906 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Oslo fans?
53.1% of Oslo fans are female, 46.9% are male, with an average age of 41.9 years.
Which brands do Oslo fans like most?
Oslo fans show strongest brand affinity for Corfu (regional unit) (11.92×), Square foot gardening (22.28×), and Unique Gifts (2.05×) over the country average.
Where do Oslo fans live in Germany?
Oslo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 137,929), Bayern (reach 102,162), and Baden-Württemberg (reach 80,751). These three regions account for the largest share of the active audience.
What other brands do Oslo fans also like?
Beyond Oslo itself, the audience over-indexes on Square foot gardening (22.28×), Unique Gifts (2.05×), Esra Erol (6.86×), and Stradivarius (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Oslo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.