Oslo Audience in Germany
A data profile of the people who buy, follow and care about Oslo in Germany — modelled from more than twelve digital signal sources. Oslo has an estimated audience of 588,906 people in Germany.
The average Oslo fan in Germany is 41.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Nature, Family, Germany, with strongest over-indexing on Nature (4.33× the country average).
Demographically, the Oslo audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Extroversion, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Oslo fan in Germany is balanced, around 41.9 years old, with strong Extroversion tendencies and a notable affinity for Nature.
At a glance
The key figures that characterise the Oslo profile in Germany.
Search interest · 12-month trend
Demographics of Oslo fans
53.1% are female, 46.9% are male, average age 41.9.
Gender split
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 41.9 |
| Estimated audience size | 588,906 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 24% |
Worldwide distribution
of the worldwide Oslo audience comes from Germany.
| Country | Share |
|---|---|
| Norway | 20.0% |
| United States | 6.9% |
| United Kingdom | 6.2% |
Geography
Where the Oslo audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~20K | 1.41× | |
| 02 | Schleswig-Holstein | ~30K | 1.29× | |
| 03 | Berlin | ~30K | 1.24× | |
| 04 | Hessen | ~50K | 1.09× | |
| 05 | Niedersachsen | ~60K | 1.08× | |
| 06 | Bremen | ~5K | 1.05× | |
| 07 | Bayern | ~100K | 1.04× | |
| 08 | Nordrhein-Westfalen | ~100K | 1.01× | |
| 09 | Baden-Württemberg | ~80K | 0.98× | |
| 10 | Mecklenburg-Vorpommern | ~10K | 0.96× | |
| 11 | Brandenburg | ~20K | 0.91× | |
| 12 | Sachsen | ~30K | 0.89× | |
| 13 | Rheinland-Pfalz | ~30K | 0.87× | |
| 14 | Sachsen-Anhalt | ~10K | 0.77× | |
| 15 | Thüringen | ~10K | 0.75× | |
| 16 | Saarland | ~5K | 0.71× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Oslo audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Reykjavík | Travel & Leisure | 12.31× | ||
| 02 | Adventure park | Kids & Family | 5.33× | ||
| 03 | Scandinavia | Travel & Leisure | 4.90× | ||
| 04 | Cross-country skiing | Sports | 4.62× | ||
| 05 | Nature | Home & Garden | 4.33× | ||
| 06 | Island | Travel & Leisure | 3.79× | ||
| 07 | Family | Kids & Family | 3.59× | ||
| 08 | Vacations | Travel & Leisure | 3.56× | ||
| 09 | Donation | Business & Career | 3.47× | ||
| 10 | Loudspeaker | Technology & Electronics | 3.38× | ||
| 11 | Art film | Movies & TV | 3.20× | ||
| 12 | Technology & Electronics | 3.16× | |||
| 13 | Biology | Health | 2.81× | ||
| 14 | Tattoos | Fashion & Accessoires | 2.39× | ||
| 15 | Germany | Travel & Leisure | 2.28× | ||
| 16 | Desserts | Food & Beverages | 2.23× | ||
| 17 | Canada | Travel & Leisure | 1.98× | ||
| 18 | German language | Politics & Society | 1.91× | ||
| 19 | Tagesschau | Movies & TV | 1.88× | ||
| 20 | Netto Marken-Discount | Shopping | 1.87× |
Personality of the Oslo audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.56× | |
| Need for Security | CONSERVATISM | 1.56× | |
| Risk Appetite | THRILL | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.71× | |
| Luxury Orientation | PREMIUM | 0.75× | |
| Sports Activity | POWER | 0.79× |
Frequently asked questions
How many fans does Oslo have in Germany?
Oslo has an estimated audience of 588,906 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Oslo fans?
53.1% of Oslo fans are female, 46.9% are male, with an average age of 41.9 years.
Which brands do Oslo fans like most?
Oslo fans show strongest brand affinity for Nature (4.33×), Family (3.59×), and Germany (2.28×) over the country average.
Where do Oslo fans live in Germany?
Oslo fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.
What other brands do Oslo fans also like?
Beyond Oslo itself, the audience over-indexes on Family (3.59×), Germany (2.28×), Vacations (3.56×), and Email (3.16×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,665,101)
- Berlin (8,392,974)
See Oslo audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Oslo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.