Reykjavík Audience in Germany
Reykjavík has an estimated audience of 255,815 people in Germany. 55.8% are female, 44.2% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Icelandair, Iceland, Discover (magazine), Guide to Iceland, Orient Express.
The average Reykjavík fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Icelandair, Iceland, Discover (magazine), with strongest over-indexing on Icelandair (65.66× the country average). Demographically, the Reykjavík audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Tradition, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Reykjavík fans
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 39.3 |
| Estimated audience size | 255,815 |
Audience persona
The typical Reykjavík fan in Germany is more female, around 39.3 years old, with strong Tradition tendencies and a notable affinity for Icelandair.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 58,121 | 1.04× |
| Bayern | 49,670 | 1.21× |
| Baden-Württemberg | 39,193 | 1.12× |
| Niedersachsen | 22,355 | 0.9× |
| Hessen | 21,524 | 1.1× |
| Berlin | 14,653 | 1.28× |
| Rheinland-Pfalz | 12,645 | 0.99× |
| Sachsen | 12,211 | 0.97× |
| Schleswig-Holstein | 8,961 | 0.98× |
| Brandenburg | 8,215 | 1.04× |
| Hamburg | 6,428 | 1.11× |
| Thüringen | 5,732 | 0.88× |
| Sachsen-Anhalt | 5,256 | 0.79× |
| Mecklenburg-Vorpommern | 4,117 | 0.84× |
| Saarland | 2,592 | 0.83× |
| Bremen | 2,019 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Icelandair | 65.66× | Travel & Leisure |
| Iceland | 17.55× | Travel & Leisure |
| Discover (magazine) | 10.28× | Internet & Social Media |
| Guide to Iceland | 56.2× | Travel & Leisure |
| Orient Express | 21.55× | Cars & Mobility |
| Nordic countries | 6.9× | Travel & Leisure |
| Aurora | 11.32× | Music & Radio |
| Norway | 3.9× | Travel & Leisure |
| Oslo | 12.31× | Travel & Leisure |
| Northern Europe | 6.84× | Politics & Society |
| Scandinavia | 4.67× | Travel & Leisure |
| Copenhagen | 6.09× | Travel & Leisure |
| Fjord Norway | 44.85× | Travel & Leisure |
| Sweden | 3.95× | Travel & Leisure |
| Republic of Ireland | 5.81× | Travel & Leisure |
| Denmark | 3.53× | Travel & Leisure |
| Ryanair | 1.89× | Travel & Leisure |
| Airbnb | 1.74× | Travel & Leisure |
| Nature | 1.6× | Home & Garden |
| Eurowings | 2.07× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 2.14 |
| Travelling | THRILL | 2.03 |
| Quality Awareness | PREMIUM | 1.83 |
| Sustainability | BALANCE | 1.81 |
| Risk Appetite | THRILL | 1.77 |
| Early Adopter Mentality | POWER | 1.67 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.5% |
| United Kingdom | 11.8% |
| China | 7.3% |
See Reykjavík audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Reykjavík have in Germany?
Reykjavík has an estimated audience of 255,815 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Reykjavík fans?
55.8% of Reykjavík fans are female, 44.2% are male, with an average age of 39.3 years.
Which brands do Reykjavík fans like most?
Reykjavík fans show strongest brand affinity for Icelandair (65.66×), Iceland (17.55×), and Discover (magazine) (10.28×) over the country average.
Where do Reykjavík fans live in Germany?
Reykjavík fans in Germany are most concentrated in Nordrhein-Westfalen (reach 58,121), Bayern (reach 49,670), and Baden-Württemberg (reach 39,193). These three regions account for the largest share of the active audience.
What other brands do Reykjavík fans also like?
Beyond Reykjavík itself, the audience over-indexes on Iceland (17.55×), Discover (magazine) (10.28×), Guide to Iceland (56.2×), and Orient Express (21.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Reykjavík. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.