Aurora Audience in Germany
Aurora has an estimated audience of 724,212 people in Germany. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Goes, Progressive rock, Unique Gifts, Pillow, Natural rubber.
Aurora fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Goes. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Goes, Progressive rock, Unique Gifts, with strongest over-indexing on Goes (2.05× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person
Demographics of Aurora fans
| Metric | Value |
|---|---|
| Estimated audience size | 724,212 |
Audience persona
The typical Aurora fan in Germany shows strong Design Affinity tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 168,755 | 1.06× |
| Bayern | 132,035 | 1.13× |
| Baden-Württemberg | 103,352 | 1.05× |
| Niedersachsen | 70,011 | 1× |
| Hessen | 65,370 | 1.18× |
| Berlin | 44,181 | 1.36× |
| Rheinland-Pfalz | 34,853 | 0.96× |
| Sachsen | 34,765 | 0.98× |
| Schleswig-Holstein | 27,047 | 1.04× |
| Brandenburg | 18,964 | 0.84× |
| Hamburg | 17,861 | 1.09× |
| Thüringen | 15,321 | 0.83× |
| Sachsen-Anhalt | 15,117 | 0.81× |
| Mecklenburg-Vorpommern | 10,771 | 0.78× |
| Saarland | 6,985 | 0.79× |
| Bremen | 6,785 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 2.05× | Travel & Leisure |
| Progressive rock | 2.02× | Music & Radio |
| Unique Gifts | 1.52× | Shopping |
| Pillow | 1.57× | Home & Garden |
| Natural rubber | 2.29× | Cars & Mobility |
| Euphonium | 10.69× | Music & Radio |
| Esra Erol | 4.94× | Movies & TV |
| Handmade Gifts | 1.78× | Kids & Family |
| Hope Springs (2012 film) | 11.05× | Movies & TV |
| The Journey (1959 film) | 11.32× | Movies & TV |
| Snow White (Fables) | 1.58× | Literature |
| Este, Veneto | 1.61× | Travel & Leisure |
| Figure painting (hobby) | 2.39× | Arts & Culture |
| JDM Cars | 4.24× | Cars & Mobility |
| The Hooters | 4.75× | Music & Radio |
| Glashütte | 2.33× | Travel & Leisure |
| Laptop cooler | 11.32× | Technology & Electronics |
| Kodi (software) | 1.51× | Technology & Electronics |
| Jeremy Meeks | 4.45× | Fashion & Accessoires |
| Gran Torino | 2.18× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.34 |
| Patriotism | CONSERVATISM | 1.29 |
| Sustainability | BALANCE | 1.28 |
| Travelling | THRILL | 1.26 |
| Healthy Lifestyle | BALANCE | 1.22 |
| Pet Ownership | JOY | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.3% |
| Canada | 8.9% |
| Brazil | 6.6% |
See Aurora audiences in other countries
More Music & Radio audiences in Germany
- Helene Fischer (10,794,585)
- Sydney Sweeney (8,044,933)
- Roland Kaiser (7,492,433)
- Thomas Gottschalk (7,419,238)
- Markus Lanz (7,072,854)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Aurora. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.