Discover (magazine) Audience in Germany
Discover (magazine) has an estimated audience of 2,078,279 people in Germany. 59.4% are female, 40.6% are male, average age 41.3. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: KLIX (AM), Israel, Progressive rock, Home Delivery, Corfu (regional unit).
The average Discover (magazine) fan in Germany is 41.3 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include KLIX (AM), Israel, Progressive rock, with strongest over-indexing on KLIX (AM) (6.39× the country average). Demographically, the Discover (magazine) audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Indulgence, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of Discover (magazine) fans
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 41.3 |
| Estimated audience size | 2,078,279 |
Audience persona
The typical Discover (magazine) fan in Germany is more female, around 41.3 years old, with strong Indulgence tendencies and a notable affinity for KLIX (AM).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 405,912 | 1.22× |
| Nordrhein-Westfalen | 357,897 | 0.79× |
| Baden-Württemberg | 270,295 | 0.95× |
| Hessen | 240,185 | 1.52× |
| Niedersachsen | 202,814 | 1× |
| Rheinland-Pfalz | 139,892 | 1.34× |
| Sachsen | 111,334 | 1.09× |
| Berlin | 74,517 | 0.8× |
| Thüringen | 61,829 | 1.17× |
| Schleswig-Holstein | 51,541 | 0.69× |
| Sachsen-Anhalt | 50,152 | 0.93× |
| Hamburg | 49,035 | 1.04× |
| Brandenburg | 41,979 | 0.65× |
| Saarland | 39,093 | 1.53× |
| Mecklenburg-Vorpommern | 26,701 | 0.67× |
| Bremen | 10,595 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| KLIX (AM) | 6.39× | Music & Radio |
| Israel | 3.85× | Travel & Leisure |
| Progressive rock | 2.28× | Music & Radio |
| Home Delivery | 3.73× | Food & Beverages |
| Corfu (regional unit) | 3.94× | Travel & Leisure |
| Stradivarius | 1.97× | Shopping |
| Knokke-Heist | 7.05× | Travel & Leisure |
| Canton of St. Gallen | 10.1× | Travel & Leisure |
| Hobby Lobby | 7.15× | Home & Garden |
| Hakone, Kanagawa | 6.51× | Travel & Leisure |
| Preacher (comics) | 6.17× | Literature |
| Howth | 6.75× | Travel & Leisure |
| Building insulation | 3.32× | Home & Garden |
| Goosebumps (film) | 7.12× | Movies & TV |
| Mechanic | 1.61× | Cars & Mobility |
| Neon Genesis Evangelion (manga) | 5.02× | Literature |
| Pediatric Hematology and Oncology | 6.65× | Health |
| Google Analytics | 1.88× | Internet & Social Media |
| Buddy – The Buddy Holly Story | 3.47× | Music & Radio |
| Novi Pazar | 6.86× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.49 |
| Community Orientation | OPEN | 1.42 |
| Travelling | THRILL | 1.13 |
| Spirituality | BALANCE | 1.01 |
| Urban Lifestyle | OPEN | 1.01 |
| Tradition | CONSERVATISM | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.4% |
| Germany | 24.1% |
| Brazil | 10.7% |
See Discover (magazine) audiences in other countries
More Internet & Social Media audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Discover (magazine) have in Germany?
Discover (magazine) has an estimated audience of 2,078,279 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Discover (magazine) fans?
59.4% of Discover (magazine) fans are female, 40.6% are male, with an average age of 41.3 years.
Which brands do Discover (magazine) fans like most?
Discover (magazine) fans show strongest brand affinity for KLIX (AM) (6.39×), Israel (3.85×), and Progressive rock (2.28×) over the country average.
Where do Discover (magazine) fans live in Germany?
Discover (magazine) fans in Germany are most concentrated in Bayern (reach 405,912), Nordrhein-Westfalen (reach 357,897), and Baden-Württemberg (reach 270,295). These three regions account for the largest share of the active audience.
What other brands do Discover (magazine) fans also like?
Beyond Discover (magazine) itself, the audience over-indexes on Israel (3.85×), Progressive rock (2.28×), Home Delivery (3.73×), and Corfu (regional unit) (3.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Discover (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.