Rascasse Audience Intelligence

Discover (magazine) Audience in United States

A data profile of the people who buy, follow and care about Discover (magazine) in United States — modelled from more than twelve digital signal sources. Discover (magazine) has an estimated audience of 3,211,538 people in United States.

#272among Website / Newspaper / Magazine in United States#125in Internet & Social Media

The average Discover (magazine) fan in United States is 45.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include LiveScience, American Museum of Natural History, Creative Commons, with strongest over-indexing on LiveScience (58.72× the country average).

Demographically, the Discover (magazine) audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Convenience Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Discover (magazine) fan in United States is balanced, around 45.1 years old, with strong Convenience Orientation tendencies and a notable affinity for LiveScience.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Discover (magazine) profile in United States.

Audience size
3.2M
in United States
Gender
52.3%♀
47.7% male
Age
45.1
average years
Country rank
#9708
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Discover (magazine)

52.3% are female, 47.7% are male, average age 45.1.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for Discover (magazine) audience in United States
MetricValue
Female52.3%
Male47.7%
Average age45.1
Estimated audience size3,211,538
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Discover (magazine) audience in United States
Age bracketShare%
16-197%
20-2915%
30-3921%
40-4925%
50+32%
Fig. 04

Worldwide distribution

37.9%

of the worldwide Discover (magazine) audience comes from United States.

Worldwide audience distribution share by country for Discover (magazine)
CountryShare
United States37.9%
Germany24.5%
Brazil10.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Discover (magazine) audience in United States is strongest.

Fig. 05

Top regions by affinity

Discover (magazine) fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~200K1.41×
02Delaware~10K1.38×
03Missouri~70K1.34×
04Illinois~100K1.32×
05Ohio~100K1.25×
06New Hampshire~20K1.25×
07Kansas~30K1.24×
08Iowa~30K1.21×
09North Dakota~8K1.20×
10Nebraska~20K1.16×
11West Virginia~20K1.16×
12New Jersey~100K1.13×
13Massachusetts~80K1.12×
14Wisconsin~60K1.11×
15Connecticut~40K1.11×
16Rhode Island~10K1.10×
17Indiana~70K1.09×
18South Dakota~8K1.08×
19Minnesota~50K1.07×
20Maryland~60K1.06×
21Tennessee~70K1.05×
22Florida~200K1.04×
23Arkansas~30K1.03×
24Georgia~100K1.02×
25Oklahoma~40K1.01×
26New York~200K1.00×
27Maine~10K1.00×
28Michigan~90K0.97×
29Louisiana~40K0.96×
30Mississippi~30K0.96×
31Wyoming~5K0.96×
32Virginia~80K0.95×
33Kentucky~40K0.95×
34Colorado~50K0.94×
35Vermont~6K0.94×
36Alabama~40K0.93×
37North Carolina~90K0.90×
38South Carolina~40K0.88×
39New Mexico~10K0.87×
40Nevada~30K0.85×
41Montana~8K0.85×
42Texas~200K0.84×
43Arizona~60K0.83×
44California~300K0.77×
45Idaho~10K0.77×
46Utah~20K0.75×
47Oregon~30K0.73×
48Hawaii~10K0.70×
49Washington, District of Columbia~7K0.65×
50Washington~40K0.63×
Fig. 06

Affinity by region

Affinity by region — Discover (magazine), United States
0.63×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Discover (magazine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Discover (magazine) audience
#·InterestCategoryAffinity×
01LiveScienceBusiness & Career58.72×
02American Museum of Natural HistoryArts & Culture37.55×
03Nebraska LotteryGames20.91×
04International Space StationCars & Mobility10.00×
05Creative CommonsTechnology & Electronics6.07×
06Dropbox (service)Technology & Electronics5.13×
07Robert RedfordMovies & TV4.46×
08Sustainable energyHome & Garden4.19×
09NeuroscienceBusiness & Career4.11×
10Renewable energyBusiness & Career3.84×
11Denver NuggetsSports3.79×
12Weather forecastingHome & Garden3.50×
13Public transportCars & Mobility3.11×
14FedExBusiness & Career2.80×
15Solar energyHome & Garden2.61×
16Online newspaperNews2.58×
17SubwayFood & Beverages2.02×
18Pizza HutFood & Beverages1.99×
19NatureHome & Garden1.81×
20PinterestInternet & Social Media1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Discover (magazine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Discover (magazine) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.67×
IndividualismJOY1.63×
SustainabilityBALANCE1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Discover (magazine) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.79×
Healthy LifestyleBALANCE0.88×
Luxury OrientationPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Discover (magazine) have in United States?

Discover (magazine) has an estimated audience of 3,211,538 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Discover (magazine) fans?

52.3% of Discover (magazine) fans are female, 47.7% are male, with an average age of 45.1 years.

03

Which brands do Discover (magazine) fans like most?

Discover (magazine) fans show strongest brand affinity for LiveScience (58.72×), American Museum of Natural History (37.55×), and Creative Commons (6.07×) over the country average.

04

Where do Discover (magazine) fans live in United States?

Discover (magazine) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Discover (magazine) fans also like?

Beyond Discover (magazine) itself, the audience over-indexes on American Museum of Natural History (37.55×), Creative Commons (6.07×), Neuroscience (4.11×), and Robert Redford (4.46×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Discover (magazine) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Discover (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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