Rascasse Audience Intelligence

International Space Station Target Market in United States

A data profile of the people who buy, follow and care about International Space Station in United States — modelled from more than twelve digital signal sources. International Space Station has an estimated audience of 2,271,098 people in United States.

#3among Space travel in United States#1293among Brand in United States#434in Cars & Mobility

The average International Space Station fan in United States is 38.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Astronomy (magazine), Space, Galaxy, with strongest over-indexing on Astronomy (magazine) (20.28× the country average).

Demographically, the International Space Station audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Urban Lifestyle, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical International Space Station fan in United States is balanced, around 38.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Astronomy (magazine).

Category: Cars & Mobility · Type: Brand · Subtype: Space travel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the International Space Station profile in United States.

Audience size
2.3M
in United States
Gender
50.2%♀
49.8% male
Age
38.8
average years
Country rank
#12850
Brand in United States
Fig. 01

Search interest · 12-month trend

+214%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of International Space Station

50.2% are female, 49.8% are male, average age 38.8.

Fig. 02

Gender split

50.2%
Female
49.8%
Male
Demographic split for International Space Station audience in United States
MetricValue
Female50.2%
Male49.8%
Average age38.8
Estimated audience size2,271,098
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the International Space Station audience in United States
Age bracketShare%
16-1924%
20-2917%
30-3918%
40-4918%
50+22%
Fig. 04

Worldwide distribution

28.7%

of the worldwide International Space Station audience comes from United States.

Worldwide audience distribution share by country for International Space Station
CountryShare
United States28.7%
Japan7.5%
Mexico6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the International Space Station audience in United States is strongest.

Fig. 05

Top regions by affinity

International Space Station customers by region in United States
#RegionReachAffinity×
01Arkansas~30K1.72×
02New Hampshire~10K1.26×
03Maine~9K1.18×
04Ohio~70K1.11×
05Kansas~20K1.10×
06North Dakota~5K1.10×
07Washington~50K1.08×
08Montana~6K1.08×
09Virginia~60K1.07×
10Massachusetts~40K1.07×
11Oklahoma~30K1.07×
12Missouri~40K1.06×
13Kentucky~30K1.06×
14Mississippi~20K1.06×
15Idaho~10K1.06×
16Pennsylvania~70K1.05×
17Indiana~40K1.04×
18North Carolina~70K1.03×
19Alabama~30K1.03×
20Tennessee~40K1.02×
21West Virginia~10K1.02×
22Iowa~20K1.01×
23Nebraska~10K1.01×
24Vermont~4K1.01×
25Wisconsin~30K1.00×
26Oregon~20K1.00×
27South Carolina~30K0.99×
28Florida~100K0.98×
29Colorado~30K0.98×
30Connecticut~20K0.98×
31Minnesota~30K0.97×
32Washington, District of Columbia~6K0.97×
33South Dakota~5K0.96×
34Michigan~50K0.95×
35Utah~20K0.95×
36Hawaii~9K0.94×
37Louisiana~30K0.93×
38Rhode Island~6K0.93×
39Alaska~4K0.93×
40Georgia~60K0.91×
41Illinois~60K0.90×
42New Jersey~50K0.90×
43Texas~200K0.89×
44New York~100K0.88×
45Delaware~5K0.88×
46Arizona~40K0.87×
47New Mexico~9K0.87×
48Maryland~30K0.85×
49California~200K0.84×
50Nevada~20K0.77×
Fig. 06

Affinity by region

Affinity by region — International Space Station, United States
0.77×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the International Space Station audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for International Space Station audience
#·InterestCategoryAffinity×
01Astronomy (magazine)Politics & Society20.28×
02Amateur astronomyPolitics & Society15.73×
03AstrophotographyTechnology & Electronics14.44×
04Space explorationPolitics & Society11.53×
05GalaxyTravel & Leisure11.39×
06RÜFÜSMusic & Radio11.31×
07SpaceTravel & Leisure10.38×
08Discover (magazine)Internet & Social Media10.00×
09AstronautTravel & Leisure8.52×
10SpacecraftTravel & Leisure6.49×
11MoviesMovies & TV1.68×
12ReadingLiterature1.66×
13PetsPets & Animals1.64×
14Consumer electronicsTechnology & Electronics1.61×
15GamesGames1.59×
16MusicBusiness & Career1.58×
17Outdoor recreationSports1.58×
18EntertainmentMovies & TV1.57×
19Live eventsMusic & Radio1.56×
20SportsSports1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the International Space Station audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by International Space Station audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.35×
SustainabilityBALANCE1.25×
Community OrientationOPEN1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by International Space Station audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.71×
Social Media UsageJOY0.78×
DIY MentalityTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is International Space Station's target market in United States?

International Space Station's target market in United States covers an estimated 2,271,098 people, concentrated in California and Texas.

02

What is the gender split and age of International Space Station customers?

50.2% of the International Space Station audience are female, 49.8% are male, with an average age of 38.8 years.

03

Which brands do International Space Station fans like most?

International Space Station fans show strongest brand affinity for Astronomy (magazine) (20.28×), Space (10.38×), and Galaxy (11.39×) over the country average.

04

Where do International Space Station fans live in United States?

International Space Station fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do International Space Station fans also like?

Beyond International Space Station itself, the audience over-indexes on Space (10.38×), Galaxy (11.39×), Spacecraft (6.49×), and Astrophotography (14.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Space travel audiences in United States

See International Space Station audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for International Space Station. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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