International Space Station Audience in United States

International Space Station logo

International Space Station has an estimated audience of 2,115,269 people in United States. 50.2% are female, 49.8% are male, average age 38.8. Top regions: California, Texas, Florida. Top brand affinities: Astronomy (magazine), Space, Galaxy, Spacecraft, Astrophotography.

The average International Space Station fan in United States is 38.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Astronomy (magazine), Space, Galaxy, with strongest over-indexing on Astronomy (magazine) (20.28× the country average). Demographically, the International Space Station audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Space travel

Demographics of International Space Station fans

Demographic split for International Space Station audience in United States
MetricValue
Female50.2%
Male49.8%
Average age38.8
Estimated audience size2,115,269

Audience persona

The typical International Space Station fan in United States is balanced, around 38.8 years old, with strong Patriotism tendencies and a notable affinity for Astronomy (magazine).

Top regions in United States

Top regions ranked by reach for International Space Station in United States
RegionReachAffinity
California205,4150.88×
Texas163,1970.9×
Florida144,0841.01×
New York113,6340.96×
Pennsylvania78,7721.11×
Ohio75,1981.15×
Illinois69,0200.98×
North Carolina67,2791.06×
Georgia63,3870.97×
Virginia56,8741.1×
Michigan56,0401.01×
New Jersey52,4600.98×
Massachusetts50,3951.21×
Washington48,2971.14×
Tennessee44,5031.05×
Indiana38,8771.01×
Colorado34,9131.05×
Missouri34,3121.01×
Arizona34,0510.79×
Wisconsin33,4861.05×
South Carolina33,3831.05×
Maryland31,7810.87×
Minnesota30,4021×
Kentucky28,4021.07×
Alabama26,6550.9×
Louisiana26,0440.95×
Oklahoma24,5191.04×
Oregon24,0050.99×
Connecticut22,4871.06×
Arkansas18,8631.08×
Mississippi18,8241.08×
Iowa18,2771.05×
Utah18,0410.95×
Kansas17,1431.03×
Nevada14,4950.71×
New Hampshire11,7121.41×
Idaho10,7681.02×
Nebraska10,6171×
West Virginia9,7220.99×
Maine8,8041.16×
New Mexico8,5320.8×
Hawaii8,1430.9×
Washington, District of Columbia6,7441.06×
Rhode Island6,4650.96×
Montana5,9161.01×
Delaware5,1430.88×
North Dakota4,6391.07×
South Dakota4,4690.91×
Vermont3,6310.98×
Alaska3,2580.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for International Space Station audience
BrandAffinityCategory
Astronomy (magazine)20.28×Politics & Society
Space10.38×Travel & Leisure
Galaxy11.39×Travel & Leisure
Spacecraft6.49×Travel & Leisure
Astrophotography14.44×Technology & Electronics
Space exploration11.53×Politics & Society
Astronaut8.52×Travel & Leisure
Amateur astronomy15.73×Politics & Society
Movies1.68×Movies & TV
Reading1.66×Literature
Music1.58×Business & Career
Consumer electronics1.61×Technology & Electronics
Sports1.53×Sports
Pets1.64×Pets & Animals
Games1.59×Games
Live events1.56×Music & Radio
Entertainment1.57×Movies & TV
Outdoor recreation1.58×Sports
Discover (magazine)10×Internet & Social Media
Astronomy3.73×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by International Space Station audience
TraitClusterScore
PatriotismCONSERVATISM2.79
SustainabilityBALANCE1.61
Early Adopter MentalityPOWER1.57
IndividualismJOY1.48
Risk AppetiteTHRILL1.47
Convenience OrientationPREMIUM1.47

Worldwide distribution

Worldwide audience distribution share by country for International Space Station
CountryShare
United States29.6%
Japan8.3%
Mexico7.2%

See International Space Station audiences in other countries

More Space travel audiences in United States

Frequently asked questions

How many fans does International Space Station have in United States?

International Space Station has an estimated audience of 2,115,269 people in United States, concentrated in California and Texas.

What is the gender split and age of International Space Station fans?

50.2% of International Space Station fans are female, 49.8% are male, with an average age of 38.8 years.

Which brands do International Space Station fans like most?

International Space Station fans show strongest brand affinity for Astronomy (magazine) (20.28×), Space (10.38×), and Galaxy (11.39×) over the country average.

Where do International Space Station fans live in United States?

International Space Station fans in United States are most concentrated in California (reach 205,415), Texas (reach 163,197), and Florida (reach 144,084). These three regions account for the largest share of the active audience.

What other brands do International Space Station fans also like?

Beyond International Space Station itself, the audience over-indexes on Space (10.38×), Galaxy (11.39×), Spacecraft (6.49×), and Astrophotography (14.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for International Space Station. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.