Rascasse Audience Intelligence

Space exploration Audience in United States

A data profile of the people who buy, follow and care about Space exploration in United States — modelled from more than twelve digital signal sources. Space exploration has an estimated audience of 4,430,525 people in United States.

#528among POI in United States#476in Politics & Society

The average Space exploration fan in United States is 39.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include International education, Planet Fitness, Stephen Hawking, with strongest over-indexing on International education (13.68× the country average).

Demographically, the Space exploration audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Space exploration fan in United States is more male, around 39.1 years old, with strong Patriotism tendencies and a notable affinity for International education.

Category: Politics & Society · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Space exploration profile in United States.

Audience size
4.4M
in United States
Gender
42.2%♀
57.8% male
Age
39.1
average years
Country rank
#7382
POI in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Space exploration fans

42.2% are female, 57.8% are male, average age 39.1.

Fig. 02

Gender split

42.2%
Female
57.8%
Male
Demographic split for Space exploration audience in United States
MetricValue
Female42.2%
Male57.8%
Average age39.1
Estimated audience size4,430,525
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Space exploration audience in United States
Age bracketShare%
16-1923%
20-2918%
30-3918%
40-4918%
50+23%
Fig. 04

Worldwide distribution

25.5%

of the worldwide Space exploration audience comes from United States.

Worldwide audience distribution share by country for Space exploration
CountryShare
United States25.5%
China9.7%
Japan6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Space exploration audience in United States is strongest.

Fig. 05

Top regions by affinity

Space exploration fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~10K1.83×
02Florida~400K1.26×
03Colorado~90K1.24×
04Kansas~40K1.24×
05Virginia~100K1.22×
06Texas~500K1.19×
07Utah~50K1.17×
08Georgia~200K1.16×
09Oregon~60K1.11×
10Washington~100K1.09×
11Kentucky~60K1.09×
12Washington, District of Columbia~10K1.09×
13North Carolina~100K1.06×
14Nevada~40K1.03×
15California~500K1.02×
16Arizona~90K1.02×
17South Dakota~10K1.02×
18Alabama~60K1.01×
19Alaska~10K1.01×
20Pennsylvania~100K1.00×
21Wisconsin~70K1.00×
22Nebraska~20K1.00×
23New York~200K0.99×
24Arkansas~40K0.99×
25Massachusetts~80K0.97×
26Maryland~70K0.97×
27Idaho~20K0.97×
28West Virginia~20K0.97×
29Montana~10K0.97×
30New Jersey~100K0.96×
31Oklahoma~50K0.96×
32Mississippi~40K0.96×
33New Mexico~20K0.96×
34Delaware~10K0.96×
35North Dakota~9K0.96×
36Indiana~80K0.95×
37South Carolina~60K0.95×
38Iowa~30K0.94×
39Missouri~70K0.93×
40Hawaii~20K0.92×
41Illinois~100K0.91×
42Ohio~100K0.91×
43Connecticut~40K0.90×
44New Hampshire~20K0.90×
45Maine~10K0.90×
46Rhode Island~10K0.89×
47Louisiana~50K0.88×
48Tennessee~80K0.86×
49Michigan~100K0.85×
50Minnesota~50K0.83×
Fig. 06

Affinity by region

Affinity by region — Space exploration, United States
0.83×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Space exploration audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Space exploration audience
#·InterestCategoryAffinity×
01EasyJetTravel & Leisure14.83×
02International educationBusiness & Career13.68×
03RyanairTravel & Leisure11.79×
04International Space StationCars & Mobility11.53×
05RÜFÜSMusic & Radio9.92×
06Role-playingGames8.65×
07Stephen HawkingBusiness & Career8.62×
08TelescopeHome & Garden6.07×
09Minnesota WildSports4.20×
10Largemouth bassFood & Beverages3.64×
11Sustainable energyHome & Garden3.09×
12MetaphysicsBusiness & Career3.06×
13Diaper bagKids & Family2.95×
14Contemporary artArts & Culture2.82×
15Planet FitnessSports2.79×
16Broadway theatreTravel & Leisure2.43×
17Renewable energyBusiness & Career2.41×
18InnovationBusiness & Career2.37×
19Musical instrumentMusic & Radio1.74×
20AirbnbTravel & Leisure1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Space exploration audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Space exploration audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.28×
SustainabilityBALANCE1.64×
Risk AppetiteTHRILL1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Space exploration audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.79×
IndulgenceJOY0.83×
DIY MentalityTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Space exploration have in United States?

Space exploration has an estimated audience of 4,430,525 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Space exploration fans?

42.2% of Space exploration fans are female, 57.8% are male, with an average age of 39.1 years.

03

Which brands do Space exploration fans like most?

Space exploration fans show strongest brand affinity for International education (13.68×), Planet Fitness (2.79×), and Stephen Hawking (8.62×) over the country average.

04

Where do Space exploration fans live in United States?

Space exploration fans in United States are most concentrated in California (reach ~500K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Space exploration fans also like?

Beyond Space exploration itself, the audience over-indexes on Planet Fitness (2.79×), Stephen Hawking (8.62×), RÜFÜS (9.92×), and International Space Station (11.53×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Space exploration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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