Space exploration Audience in United States

Space exploration has an estimated audience of 4,430,525 people in United States. 42.2% are female, 57.8% are male, average age 39.1. Top regions: California, Texas, Florida. Top brand affinities: Stephen Hawking, Google Maps, Capital One, Indeed.com, Google News.

The average Space exploration fan in United States is 39.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Stephen Hawking, Google Maps, Capital One, with strongest over-indexing on Stephen Hawking (47.78× the country average). Demographically, the Space exploration audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: POI

Demographics of Space exploration fans

Demographic split for Space exploration audience in United States
MetricValue
Female42.2%
Male57.8%
Average age39.1
Estimated audience size4,430,525

Audience persona

The typical Space exploration fan in United States is more male, around 39.1 years old, with strong Patriotism tendencies and a notable affinity for Stephen Hawking.

Top regions in United States

Top regions ranked by reach for Space exploration in United States
RegionReachAffinity
California570,9551.17×
Texas529,7151.39×
Florida474,2461.58×
New York281,8441.14×
Pennsylvania146,6070.98×
Georgia141,7571.04×
Virginia140,3711.3×
North Carolina138,8711.04×
Illinois133,1240.9×
Ohio125,7750.92×
Washington107,8891.21×
Michigan105,1570.91×
Massachusetts101,9001.17×
Arizona98,5951.09×
New Jersey92,7510.82×
Colorado85,4601.22×
Indiana79,2660.98×
Maryland79,1711.04×
Tennessee73,9460.83×
Missouri66,9360.94×
Alabama60,3120.97×
South Carolina60,0230.9×
Wisconsin59,8330.9×
Oregon59,0841.16×
Kentucky56,3491.01×
Minnesota54,2500.85×
Utah49,2851.24×
Louisiana48,4540.85×
Oklahoma48,4480.98×
Kansas44,4541.27×
Arkansas41,0951.13×
Connecticut40,8800.92×
Nevada40,5970.95×
Mississippi31,6840.87×
Iowa29,8170.82×
Idaho22,7051.02×
New Mexico22,2541×
West Virginia21,4481.04×
Nebraska19,8380.89×
Hawaii16,6130.87×
New Hampshire14,2240.81×
Washington, District of Columbia13,7261.03×
Maine12,4790.79×
Delaware11,5550.95×
Montana10,4670.85×
Rhode Island10,4060.74×
Alaska9,3970.99×
North Dakota8,3100.91×
Wyoming7,1941.1×
South Dakota7,1870.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Space exploration audience
BrandAffinityCategory
Stephen Hawking47.78×Business & Career
Google Maps8.74×Internet & Social Media
Capital One8.58×Business & Career
Indeed.com8.71×Business & Career
Google News12.42×News
Jeff Bezos23.37×Business & Career
Beetlejuice7.37×Movies & TV
AccuWeather9.64×Home & Garden
Enterprise Rent-A-Car8.57×Cars & Mobility
DeviantArt9.53×Internet & Social Media
CarGurus7.83×Cars & Mobility
Alexander Skarsgård16.78×Movies & TV
Twin Peaks11.03×Movies & TV
Ethan Hawke14.36×Movies & TV
Bruce Willis9.13×Movies & TV
Google Earth12.05×Internet & Social Media
Aaron Rodgers7.64×Sports
Telegram15.27×Internet & Social Media
William Shatner14.7×Movies & TV
Apple Store8.83×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Space exploration audience
TraitClusterScore
PatriotismCONSERVATISM2.75
LGBTQ+ IdentityOPEN1.99
SustainabilityBALANCE1.82
Luxury OrientationPREMIUM1.77
Risk AppetiteTHRILL1.7
Early Adopter MentalityPOWER1.59

Worldwide distribution

Worldwide audience distribution share by country for Space exploration
CountryShare
United States25.5%
China9.7%
Japan6.1%

See Space exploration audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Space exploration have in United States?

Space exploration has an estimated audience of 4,430,525 people in United States, concentrated in California and Texas.

What is the gender split and age of Space exploration fans?

42.2% of Space exploration fans are female, 57.8% are male, with an average age of 39.1 years.

Which brands do Space exploration fans like most?

Space exploration fans show strongest brand affinity for Stephen Hawking (47.78×), Google Maps (8.74×), and Capital One (8.58×) over the country average.

Where do Space exploration fans live in United States?

Space exploration fans in United States are most concentrated in California (reach 570,955), Texas (reach 529,715), and Florida (reach 474,246). These three regions account for the largest share of the active audience.

What other brands do Space exploration fans also like?

Beyond Space exploration itself, the audience over-indexes on Google Maps (8.74×), Capital One (8.58×), Indeed.com (8.71×), and Google News (12.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Space exploration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.