Rascasse Audience Intelligence

Amateur astronomy Audience in United States

A data profile of the people who buy, follow and care about Amateur astronomy in United States — modelled from more than twelve digital signal sources. Amateur astronomy has an estimated audience of 1,963,509 people in United States.

#6389among Topic in United States#911in Politics & Society

The average Amateur astronomy fan in United States is 38.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include RÜFÜS, Planet Fitness, Stephen Hawking, with strongest over-indexing on RÜFÜS (14.31× the country average).

Demographically, the Amateur astronomy audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Amateur astronomy fan in United States is balanced, around 38.0 years old, with strong Patriotism tendencies and a notable affinity for RÜFÜS.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Amateur astronomy profile in United States.

Audience size
2M
in United States
Gender
52.8%♀
47.2% male
Age
38.0
average years
Country rank
#14449
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Amateur astronomy fans

52.8% are female, 47.2% are male, average age 38.0.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for Amateur astronomy audience in United States
MetricValue
Female52.8%
Male47.2%
Average age38.0
Estimated audience size1,963,509
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Amateur astronomy audience in United States
Age bracketShare%
16-1929%
20-2916%
30-3914%
40-4915%
50+25%
Fig. 04

Worldwide distribution

27.2%

of the worldwide Amateur astronomy audience comes from United States.

Worldwide audience distribution share by country for Amateur astronomy
CountryShare
United States27.2%
United Kingdom8.3%
Romania7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Amateur astronomy audience in United States is strongest.

Fig. 05

Top regions by affinity

Amateur astronomy fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~5K1.34×
02South Dakota~6K1.32×
03Alaska~5K1.30×
04North Dakota~5K1.22×
05New Mexico~10K1.18×
06Maine~8K1.15×
07Rhode Island~7K1.15×
08Montana~6K1.14×
09Delaware~6K1.10×
10New Hampshire~8K1.09×
11West Virginia~10K1.08×
12Nebraska~10K1.07×
13Hawaii~9K1.07×
14Idaho~10K1.06×
15Washington, District of Columbia~6K1.03×
16Mississippi~20K1.02×
17Arkansas~20K1.00×
18Kansas~20K1.00×
19Kentucky~20K0.99×
20Iowa~20K0.97×
21Oklahoma~20K0.95×
22Louisiana~20K0.94×
23Utah~20K0.94×
24Connecticut~20K0.93×
25Nevada~20K0.93×
26Alabama~30K0.92×
27Oregon~20K0.92×
28South Carolina~30K0.90×
29Missouri~30K0.89×
30Wisconsin~30K0.89×
31Minnesota~30K0.89×
32Tennessee~30K0.88×
33Indiana~30K0.88×
34Colorado~30K0.88×
35Maryland~30K0.87×
36Arizona~30K0.86×
37Massachusetts~30K0.85×
38Virginia~40K0.84×
39Washington~30K0.84×
40Michigan~40K0.83×
41North Carolina~50K0.82×
42New Jersey~40K0.82×
43Georgia~50K0.81×
44Ohio~50K0.81×
45Pennsylvania~50K0.80×
46Illinois~50K0.78×
47New York~80K0.72×
48Florida~90K0.70×
49Texas~100K0.66×
50California~100K0.63×
Fig. 06

Affinity by region

Affinity by region — Amateur astronomy, United States
0.63×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Amateur astronomy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Amateur astronomy audience
#·InterestCategoryAffinity×
01European Space AgencyCars & Mobility15.76×
02International Space StationCars & Mobility15.73×
03RÜFÜSMusic & Radio14.31×
04Stephen HawkingBusiness & Career10.54×
05BodrumTravel & Leisure10.54×
06TelescopeHome & Garden10.08×
07MetaphysicsBusiness & Career4.35×
08Princess PollyFashion & Accessoires4.22×
09Largemouth bassFood & Beverages4.17×
10Diaper bagKids & Family3.51×
11Planet FitnessSports3.33×
12Fly fishingSports2.77×
13Sustainable energyHome & Garden2.74×
14CandleHome & Garden2.69×
15OtakuLiterature2.68×
16CrystalFashion & Accessoires2.40×
17Britney SpearsMusic & Radio2.20×
18Bass guitarMusic & Radio2.05×
19GeneticsKids & Family1.94×
20Musical instrumentMusic & Radio1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Amateur astronomy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Amateur astronomy audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.29×
SustainabilityBALANCE1.78×
IndividualismJOY1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Amateur astronomy audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.82×
Family OrientationCONSERVATISM0.86×
Healthy LifestyleBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Amateur astronomy have in United States?

Amateur astronomy has an estimated audience of 1,963,509 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Amateur astronomy fans?

52.8% of Amateur astronomy fans are female, 47.2% are male, with an average age of 38.0 years.

03

Which brands do Amateur astronomy fans like most?

Amateur astronomy fans show strongest brand affinity for RÜFÜS (14.31×), Planet Fitness (3.33×), and Stephen Hawking (10.54×) over the country average.

04

Where do Amateur astronomy fans live in United States?

Amateur astronomy fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Amateur astronomy fans also like?

Beyond Amateur astronomy itself, the audience over-indexes on Planet Fitness (3.33×), Stephen Hawking (10.54×), Metaphysics (4.35×), and International Space Station (15.73×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Amateur astronomy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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