Amateur astronomy Audience in United States

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Amateur astronomy has an estimated audience of 1,963,509 people in United States. 52.8% are female, 47.2% are male, average age 38.0. Top regions: California, Texas, New York. Top brand affinities: Urban Outfitters, Hibachi, Electrolyte, Vocal harmony, Grinch.

The average Amateur astronomy fan in United States is 38.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Urban Outfitters, Hibachi, Electrolyte, with strongest over-indexing on Urban Outfitters (6.75× the country average). Demographically, the Amateur astronomy audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Amateur astronomy fans

Demographic split for Amateur astronomy audience in United States
MetricValue
Female52.8%
Male47.2%
Average age38.0
Estimated audience size1,963,509

Audience persona

The typical Amateur astronomy fan in United States is balanced, around 38.0 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Amateur astronomy in United States
RegionReachAffinity
California90,6230.42×
Texas64,3470.38×
New York53,9270.49×
Florida44,8050.34×
Pennsylvania30,0600.45×
Virginia29,7390.62×
Kentucky26,7131.09×
Illinois25,6310.39×
Ohio23,9860.4×
North Carolina22,1570.38×
Georgia20,0660.33×
Michigan19,1020.37×
New Jersey19,1000.38×
Missouri19,0640.6×
New Mexico18,0011.83×
Arizona17,3830.43×
Louisiana16,9080.67×
Indiana16,5770.46×
Colorado16,3560.53×
Mississippi16,3001.01×
Tennessee16,0650.41×
Massachusetts15,9620.41×
Washington15,5820.4×
Alabama14,6150.53×
Arkansas14,4810.9×
Oregon14,1710.63×
Oklahoma14,1610.65×
Kansas13,4650.87×
West Virginia13,4561.47×
Alaska13,4283.2×
Maryland13,0540.39×
South Carolina12,7600.43×
Nebraska12,6671.29×
Idaho12,4261.26×
Wisconsin12,3500.42×
Hawaii11,8701.41×
Iowa11,8000.73×
Montana11,7062.15×
Nevada11,6630.61×
South Dakota11,5542.55×
North Dakota11,2502.79×
New Hampshire11,0881.43×
Minnesota11,0350.39×
Wyoming10,8853.74×
Connecticut10,8410.55×
Rhode Island10,7061.71×
Maine10,7001.52×
Utah10,5650.6×
Vermont10,5303.05×
Delaware9,5881.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Amateur astronomy audience
BrandAffinityCategory
Urban Outfitters6.75×Shopping
Hibachi19.08×Food & Beverages
Electrolyte10.54×Health
Vocal harmony9.93×Music & Radio
Grinch8.08×Movies & TV
Ira Glass30.41×Music & Radio
Goop9.25×Internet & Social Media
Wok10.71×Food & Beverages
Google Home10.26×Technology & Electronics
No Escape (1994 film)13.39×Movies & TV
Home staging5.94×Home & Garden
Grace Slick9.88×Music & Radio
Governor of Michigan8.27×Politics & Society
Home construction1.58×Home & Garden
3D printing2.62×Technology & Electronics
Whataburger1.73×Food & Beverages
headspace8.95×Health
Cherish (group)10.34×Music & Radio
La Jolla8.69×Travel & Leisure
Gift registry10.86×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Amateur astronomy audience
TraitClusterScore
PatriotismCONSERVATISM3.53
Risk AppetiteTHRILL2.29
SustainabilityBALANCE1.81
TravellingTHRILL1.64
Luxury OrientationPREMIUM1.61
IndividualismJOY1.53

Worldwide distribution

Worldwide audience distribution share by country for Amateur astronomy
CountryShare
United States27.2%
United Kingdom8.3%
Romania7.9%

See Amateur astronomy audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Amateur astronomy have in United States?

Amateur astronomy has an estimated audience of 1,963,509 people in United States, concentrated in California and Texas.

What is the gender split and age of Amateur astronomy fans?

52.8% of Amateur astronomy fans are female, 47.2% are male, with an average age of 38.0 years.

Which brands do Amateur astronomy fans like most?

Amateur astronomy fans show strongest brand affinity for Urban Outfitters (6.75×), Hibachi (19.08×), and Electrolyte (10.54×) over the country average.

Where do Amateur astronomy fans live in United States?

Amateur astronomy fans in United States are most concentrated in California (reach 90,623), Texas (reach 64,347), and New York (reach 53,927). These three regions account for the largest share of the active audience.

What other brands do Amateur astronomy fans also like?

Beyond Amateur astronomy itself, the audience over-indexes on Hibachi (19.08×), Electrolyte (10.54×), Vocal harmony (9.93×), and Grinch (8.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Amateur astronomy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.