Rascasse Audience Intelligence

NASA Target Market in United States

A data profile of the people who buy, follow and care about NASA in United States — modelled from more than twelve digital signal sources. NASA has an estimated audience of 8,878,128 people in United States.

#1among Space travel in United States#407among Brand in United States#160in Cars & Mobility

The average NASA fan in United States is 39.0 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Superman, Nature, Cuisine, with strongest over-indexing on Superman (1.56× the country average).

Demographically, the NASA audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Patriotism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical NASA fan in United States is more male, around 39.0 years old, with strong Patriotism tendencies and a notable affinity for Superman.

Category: Cars & Mobility · Type: Brand · Subtype: Space travel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the NASA profile in United States.

Audience size
8.9M
in United States
Gender
42.0%♀
58.0% male
Age
39.0
average years
Country rank
#4022
Brand in United States
Fig. 01

Search interest · 12-month trend

+194%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of NASA

42.0% are female, 58.0% are male, average age 39.0.

Fig. 02

Gender split

42.0%
Female
58.0%
Male
Demographic split for NASA audience in United States
MetricValue
Female42.0%
Male58.0%
Average age39.0
Estimated audience size8,878,128
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the NASA audience in United States
Age bracketShare%
16-1923%
20-2918%
30-3918%
40-4919%
50+23%
Fig. 04

Worldwide distribution

25.2%

of the worldwide NASA audience comes from United States.

Worldwide audience distribution share by country for NASA
CountryShare
United States25.2%
Brazil8.6%
China5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the NASA audience in United States is strongest.

Fig. 05

Top regions by affinity

NASA customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~40K1.64×
02Texas~1M1.58×
03Florida~800K1.47×
04Maryland~200K1.34×
05Virginia~200K1.26×
06Alabama~100K1.12×
07New Mexico~40K1.11×
08Washington~200K1.08×
09Ohio~200K1.05×
10Oklahoma~90K1.05×
11Kansas~60K1.05×
12Louisiana~100K1.04×
13Alaska~20K1.04×
14Colorado~100K1.03×
15Indiana~100K1.02×
16Oregon~90K1.02×
17Montana~20K1.01×
18Utah~70K1.00×
19Mississippi~60K1.00×
20West Virginia~40K1.00×
21California~800K0.99×
22Kentucky~100K0.99×
23Arkansas~60K0.99×
24Arizona~200K0.97×
25Idaho~40K0.97×
26New Hampshire~30K0.97×
27Georgia~200K0.96×
28Massachusetts~100K0.96×
29South Carolina~100K0.96×
30Maine~30K0.96×
31Tennessee~100K0.95×
32North Carolina~200K0.94×
33Missouri~100K0.94×
34Vermont~10K0.93×
35Nebraska~40K0.92×
36South Dakota~20K0.92×
37Pennsylvania~200K0.91×
38North Dakota~10K0.90×
39Connecticut~70K0.89×
40New Jersey~200K0.88×
41Wisconsin~100K0.88×
42Iowa~60K0.88×
43Rhode Island~20K0.88×
44New York~400K0.87×
45Nevada~60K0.87×
46Illinois~200K0.86×
47Michigan~200K0.84×
48Minnesota~90K0.84×
49Delaware~20K0.78×
50Hawaii~20K0.73×
Fig. 06

Affinity by region

Affinity by region — NASA, United States
0.73×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the NASA audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for NASA audience
#·InterestCategoryAffinity×
01RobloxGames2.85×
02Dick CheneyPolitics & Society2.49×
03Nancy MacePolitics & Society2.37×
04Animal Liberation OrchestraMusic & Radio2.24×
05Google NewsNews2.20×
06Anime and manga fandomLiterature2.17×
07Anime conventionLiterature2.09×
08Avatar (Swedish band)Music & Radio2.07×
09CanadaTravel & Leisure1.93×
10BatmanMovies & TV1.92×
11ArtistMusic & Radio1.88×
12PeacemakerMovies & TV1.67×
13Take-outFood & Beverages1.66×
14NatureHome & Garden1.64×
15EarthTravel & Leisure1.64×
16Google DriveTechnology & Electronics1.61×
17SupermanMovies & TV1.56×
18CuisineFood & Beverages1.54×
19VideoMovies & TV1.54×
20Google MapsInternet & Social Media1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the NASA audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by NASA audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.66×
MindfulnessBALANCE1.36×
Pet OwnershipJOY1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by NASA audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.81×
Convenience OrientationPREMIUM0.88×
Family OrientationCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is NASA's target market in United States?

NASA's target market in United States covers an estimated 8,878,128 people, concentrated in Texas and California.

02

What is the gender split and age of NASA customers?

42.0% of the NASA audience are female, 58.0% are male, with an average age of 39.0 years.

03

Which brands do NASA fans like most?

NASA fans show strongest brand affinity for Superman (1.56×), Nature (1.64×), and Cuisine (1.54×) over the country average.

04

Where do NASA fans live in United States?

NASA fans in United States are most concentrated in Texas (reach ~1M), California (reach ~800K), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do NASA fans also like?

Beyond NASA itself, the audience over-indexes on Nature (1.64×), Cuisine (1.54×), Video (1.54×), and Nancy Mace (2.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Space travel audiences in United States

See NASA audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for NASA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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