NASA Audience in United States

Demographics of NASA fans

Audience persona

The typical NASA fan in United States is more male, around 39.0 years old, with strong Risk Appetite tendencies and a notable affinity for Superman.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See NASA audiences in other countries

• NASA — Germany
• NASA — United Kingdom
• NASA — France
• NASA — Italy
• NASA — Spain
• NASA — Brazil
• NASA — Japan
• NASA — South Korea
• NASA — India

More Space travel audiences in United States

• SpaceX (4,671,836)
• International Space Station (2,115,269)
• Hubble Space Telescope (1,304,725)
• European Space Agency (845,011)
• Isar Aerospace (13,650)

Frequently asked questions

How many fans does NASA have in United States?

NASA has an estimated audience of 7,678,068 people in United States, concentrated in Texas and California.

What is the gender split and age of NASA fans?

42.0% of NASA fans are female, 58.0% are male, with an average age of 39.0 years.

Which brands do NASA fans like most?

NASA fans show strongest brand affinity for Superman (1.56×), Nature (1.64×), and Cuisine (1.54×) over the country average.

Where do NASA fans live in United States?

NASA fans in United States are most concentrated in Texas (reach 1,225,265), California (reach 899,190), and Florida (reach 888,996). These three regions account for the largest share of the active audience.

What other brands do NASA fans also like?

Beyond NASA itself, the audience over-indexes on Nature (1.64×), Cuisine (1.54×), Video (1.54×), and Peacemaker (1.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for NASA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.