Rascasse Audience Intelligence

NASA Target Market in Germany

A data profile of the people who buy, follow and care about NASA in Germany — modelled from more than twelve digital signal sources. NASA has an estimated audience of 1,127,752 people in Germany.

#1among Space travel in Germany#757among Brand in Germany#285in Cars & Mobility

The average NASA fan in Germany is 36.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Space exploration, Astronautics, with strongest over-indexing on Tagesschau (2.38× the country average).

Demographically, the NASA audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical NASA fan in Germany is more male, around 36.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Tagesschau.

Category: Cars & Mobility · Type: Brand · Subtype: Space travel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the NASA profile in Germany.

Audience size
1.1M
in Germany
Gender
37.2%♀
62.8% male
Age
36.2
average years
Country rank
#5854
Brand in Germany
Fig. 01

Search interest · 12-month trend

+212%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of NASA

37.2% are female, 62.8% are male, average age 36.2.

Fig. 02

Gender split

37.2%
Female
62.8%
Male
Demographic split for NASA audience in Germany
MetricValue
Female37.2%
Male62.8%
Average age36.2
Estimated audience size1,127,752
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the NASA audience in Germany
Age bracketShare%
16-1927%
20-2921%
30-3920%
40-4919%
50+13%
Fig. 04

Worldwide distribution

3.2%

of the worldwide NASA audience comes from Germany.

Worldwide audience distribution share by country for NASA
CountryShare
United States25.2%
Brazil8.6%
China5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the NASA audience in Germany is strongest.

Fig. 05

Top regions by affinity

NASA customers by region in Germany
#RegionReachAffinity×
01Hessen~80K1.12×
02Nordrhein-Westfalen~200K1.10×
03Bremen~9K1.09×
04Rheinland-Pfalz~50K1.08×
05Baden-Württemberg~100K1.04×
06Bayern~200K1.03×
07Niedersachsen~90K1.02×
08Sachsen-Anhalt~20K1.00×
09Sachsen~50K0.99×
10Berlin~40K0.99×
11Thüringen~20K0.99×
12Schleswig-Holstein~30K0.95×
13Hamburg~20K0.93×
14Brandenburg~30K0.91×
15Mecklenburg-Vorpommern~20K0.90×
16Saarland~10K0.89×
Fig. 06

Affinity by region

Affinity by region — NASA, Germany
0.89×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the NASA audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for NASA audience
#·InterestCategoryAffinity×
01AstronauticsPolitics & Society20.73×
02TranshumanismPolitics & Society12.77×
03Space explorationPolitics & Society11.16×
04SpaceXCars & Mobility9.02×
05AerospaceTravel & Leisure6.68×
06Neil ArmstrongPolitics & Society6.55×
07Natural scienceBusiness & Career5.38×
08Oil paintingArts & Culture4.85×
09Digital illustrationArts & Culture4.31×
10Abstract artArts & Culture3.59×
11SupermanMovies & TV3.05×
12Art exhibitionArts & Culture2.79×
13GeminiTechnology & Electronics2.58×
14IllustrationArts & Culture2.56×
15TagesschauMovies & TV2.38×
16Modern artArts & Culture2.32×
17Stranger ThingsMovies & TV2.30×
18RedditInternet & Social Media2.19×
19Harry PotterMovies & TV1.92×
20TikTokInternet & Social Media1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the NASA audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by NASA audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.85×
Need for SecurityCONSERVATISM1.81×
SustainabilityBALANCE1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by NASA audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.95×
DIY MentalityTHRILL1.00×
ExtroversionTHRILL1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is NASA's target market in Germany?

NASA's target market in Germany covers an estimated 1,127,752 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of NASA customers?

37.2% of the NASA audience are female, 62.8% are male, with an average age of 36.2 years.

03

Which brands do NASA fans like most?

NASA fans show strongest brand affinity for Tagesschau (2.38×), Space exploration (11.16×), and Astronautics (20.73×) over the country average.

04

Where do NASA fans live in Germany?

NASA fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do NASA fans also like?

Beyond NASA itself, the audience over-indexes on Space exploration (11.16×), Astronautics (20.73×), Harry Potter (1.92×), and SpaceX (9.02×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Space travel audiences in Germany

See NASA audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for NASA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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