NASA Audience in Germany

Demographics of NASA fans

Audience persona

The typical NASA fan in Germany is more male, around 36.2 years old, with strong Sustainability tendencies and a notable affinity for Tagesschau.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See NASA audiences in other countries

• NASA — United States
• NASA — United Kingdom
• NASA — France
• NASA — Italy
• NASA — Spain
• NASA — Brazil
• NASA — Japan
• NASA — South Korea
• NASA — India

More Space travel audiences in Germany

• SpaceX (541,644)
• International Space Station (336,838)
• Isar Aerospace (287,751)
• European Space Agency (243,851)
• Hubble Space Telescope (154,253)

Frequently asked questions

How many fans does NASA have in Germany?

NASA has an estimated audience of 948,408 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of NASA fans?

37.2% of NASA fans are female, 62.8% are male, with an average age of 36.2 years.

Which brands do NASA fans like most?

NASA fans show strongest brand affinity for Tagesschau (2.38×), Harry Potter (1.92×), and Space exploration (11.16×) over the country average.

Where do NASA fans live in Germany?

NASA fans in Germany are most concentrated in Nordrhein-Westfalen (reach 233,371), Bayern (reach 164,261), and Baden-Württemberg (reach 140,178). These three regions account for the largest share of the active audience.

What other brands do NASA fans also like?

Beyond NASA itself, the audience over-indexes on Harry Potter (1.92×), Space exploration (11.16×), Astronautics (20.73×), and Superman (3.05×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for NASA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.