Natural science Audience in Germany
Natural science has an estimated audience of 1,719,016 people in Germany. 52.2% are female, 47.8% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Hypertext, Eden Lake, Stradivarius, Este, Veneto, Christmas Gift.
The average Natural science fan in Germany is 40.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Hypertext, Eden Lake, Stradivarius, with strongest over-indexing on Hypertext (5.55× the country average). Demographically, the Natural science audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Sustainability, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Natural science fans
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 40.7 |
| Estimated audience size | 1,719,016 |
Audience persona
The typical Natural science fan in Germany is balanced, around 40.7 years old, with strong Sustainability tendencies and a notable affinity for Hypertext.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 445,571 | 1.18× |
| Bayern | 229,806 | 0.83× |
| Niedersachsen | 220,386 | 1.32× |
| Baden-Württemberg | 198,864 | 0.85× |
| Hessen | 143,797 | 1.1× |
| Rheinland-Pfalz | 105,676 | 1.23× |
| Brandenburg | 67,996 | 1.28× |
| Sachsen | 63,818 | 0.76× |
| Berlin | 63,092 | 0.82× |
| Schleswig-Holstein | 57,918 | 0.94× |
| Thüringen | 36,284 | 0.83× |
| Hamburg | 32,334 | 0.83× |
| Sachsen-Anhalt | 32,251 | 0.72× |
| Saarland | 26,846 | 1.27× |
| Mecklenburg-Vorpommern | 23,834 | 0.73× |
| Bremen | 19,361 | 1.32× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hypertext | 5.55× | Technology & Electronics |
| Eden Lake | 6.25× | Movies & TV |
| Stradivarius | 1.97× | Shopping |
| Este, Veneto | 3× | Travel & Leisure |
| Christmas Gift | 1.54× | Kids & Family |
| İsmail Altunsaray | 31.44× | Music & Radio |
| Urban horticulture | 1.55× | Home & Garden |
| Esra Erol | 4.6× | Movies & TV |
| Eco Friendly Living | 2.86× | Home & Garden |
| Škoda Kodiaq | 1.57× | Cars & Mobility |
| Haugesund | 4.99× | Travel & Leisure |
| Corona (band) | 1.6× | Music & Radio |
| Grinch | 1.57× | Movies & TV |
| Coworking | 2.46× | Business & Career |
| Kodi (software) | 1.71× | Technology & Electronics |
| Nuts (film) | 2.61× | Movies & TV |
| Home Delivery | 1.58× | Food & Beverages |
| Low-carbon emission | 3.48× | Politics & Society |
| Business English | 1.51× | Business & Career |
| Solo climbing | 2.16× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.79 |
| Need for Security | CONSERVATISM | 1.59 |
| Healthy Lifestyle | BALANCE | 1.5 |
| Sports Activity | POWER | 1.44 |
| Mindfulness | BALANCE | 1.43 |
| Pet Ownership | JOY | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| Italy | 9.3% |
| India | 5.5% |
See Natural science audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Natural science have in Germany?
Natural science has an estimated audience of 1,719,016 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Natural science fans?
52.2% of Natural science fans are female, 47.8% are male, with an average age of 40.7 years.
Which brands do Natural science fans like most?
Natural science fans show strongest brand affinity for Hypertext (5.55×), Eden Lake (6.25×), and Stradivarius (1.97×) over the country average.
Where do Natural science fans live in Germany?
Natural science fans in Germany are most concentrated in Nordrhein-Westfalen (reach 445,571), Bayern (reach 229,806), and Niedersachsen (reach 220,386). These three regions account for the largest share of the active audience.
What other brands do Natural science fans also like?
Beyond Natural science itself, the audience over-indexes on Eden Lake (6.25×), Stradivarius (1.97×), Este, Veneto (3×), and Christmas Gift (1.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Natural science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.