A data profile of the people who buy, follow and care about Natural science in Italy — modelled from more than twelve digital signal sources. Natural science has an estimated audience of 4,849,649 people in Italy.
The average Natural science fan in Italy is 43.1 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Wikipedia, Biochemistry, Volunteering, with strongest over-indexing on Wikipedia (4.21× the country average).
Demographically, the Natural science audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Individualism, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Natural science fan in Italy is more female, around 43.1 years old, with strong Individualism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Natural science profile in Italy.
56.3% are female, 43.7% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 43.1 |
| Estimated audience size | 4,849,649 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Natural science audience comes from Italy.
| Country | Share |
|---|---|
| United States | 18.3% |
| Italy | 9.3% |
| India | 5.5% |
Where the Natural science audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Umbria | ~90K | 1.21× | |
| 02 | Trentino-Alto Adige/Südtirol | ~100K | 1.09× | |
| 03 | Friuli-Venezia Giulia | ~100K | 1.09× | |
| 04 | Abruzzo | ~100K | 1.08× | |
| 05 | Calabria | ~200K | 1.05× | |
| 06 | Sardinia | ~100K | 1.02× | |
| 07 | Marche | ~100K | 1.02× | |
| 08 | Liguria | ~100K | 1.01× | |
| 09 | Tuscany | ~300K | 0.93× | |
| 10 | Veneto | ~400K | 0.92× | |
| 11 | Piedmont | ~300K | 0.92× | |
| 12 | Sicilia | ~400K | 0.91× | |
| 13 | Puglia | ~300K | 0.91× | |
| 14 | Lombardy | ~800K | 0.89× | |
| 15 | Lazio | ~500K | 0.89× | |
| 16 | Emilia-Romagna | ~400K | 0.89× | |
| 17 | Campania | ~500K | 0.87× |
The strongest cross-interests of the Natural science audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mariska Hargitay | Movies & TV | 8.55× | ||
| 02 | Biochemistry | Business & Career | 7.67× | ||
| 03 | Jane Fonda | Movies & TV | 7.29× | ||
| 04 | Wikipedia | Internet & Social Media | 4.21× | ||
| 05 | Improvisation | Music & Radio | 3.84× | ||
| 06 | New Testament | Politics & Society | 3.59× | ||
| 07 | Doctor of Medicine | Business & Career | 3.47× | ||
| 08 | General practitioner | Health | 3.32× | ||
| 09 | Satire | Literature | 2.94× | ||
| 10 | Preventive healthcare | Health | 2.77× | ||
| 11 | Genetics | Kids & Family | 2.61× | ||
| 12 | Volunteering | Politics & Society | 2.53× | ||
| 13 | Sanremo Music Festival | Music & Radio | 2.03× | ||
| 14 | Innovation | Business & Career | 1.88× | ||
| 15 | Milk | Food & Beverages | 1.83× | ||
| 16 | Nonprofit organization | Politics & Society | 1.71× | ||
| 17 | Confectionery | Food & Beverages | 1.66× | ||
| 18 | Musical theatre | Movies & TV | 1.65× | ||
| 19 | Coop | Food & Beverages | 1.61× | ||
| 20 | TicketOne | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.58× | |
| Sustainability | BALANCE | 1.57× | |
| Convenience Orientation | PREMIUM | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.73× | |
| Luxury Orientation | PREMIUM | 0.84× | |
| Indulgence | JOY | 0.86× |
Natural science has an estimated audience of 4,849,649 people in Italy, concentrated in Lombardy and Lazio.
56.3% of Natural science fans are female, 43.7% are male, with an average age of 43.1 years.
Natural science fans show strongest brand affinity for Wikipedia (4.21×), Biochemistry (7.67×), and Volunteering (2.53×) over the country average.
Natural science fans in Italy are most concentrated in Lombardy (reach ~800K), Lazio (reach ~500K), and Campania (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Natural science itself, the audience over-indexes on Biochemistry (7.67×), Volunteering (2.53×), Genetics (2.61×), and General practitioner (3.32×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Natural science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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