Rascasse Audience Intelligence

Natural science Audience in United States

A data profile of the people who buy, follow and care about Natural science in United States — modelled from more than twelve digital signal sources. Natural science has an estimated audience of 9,536,667 people in United States.

#134among Field of study in United States#2373among Topic in United States#366in Business & Career

The average Natural science fan in United States is 41.2 years old, balanced, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, California, Texas.

Top brand affinities include International education, Superman, Political science, with strongest over-indexing on International education (11.96× the country average).

Demographically, the Natural science audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Natural science fan in United States is balanced, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for International education.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Natural science profile in United States.

Audience size
9.5M
in United States
Gender
54.6%♀
45.4% male
Age
41.2
average years
Country rank
#3749
Topic in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Natural science fans

54.6% are female, 45.4% are male, average age 41.2.

Fig. 02

Gender split

54.6%
Female
45.4%
Male
Demographic split for Natural science audience in United States
MetricValue
Female54.6%
Male45.4%
Average age41.2
Estimated audience size9,536,667
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Natural science audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3918%
40-4921%
50+26%
Fig. 04

Worldwide distribution

18.3%

of the worldwide Natural science audience comes from United States.

Worldwide audience distribution share by country for Natural science
CountryShare
United States18.3%
Italy9.3%
India5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Natural science audience in United States is strongest.

Fig. 05

Top regions by affinity

Natural science fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~1.5M5.98×
02Montana~50K1.70×
03Hawaii~60K1.40×
04California~1.5M1.25×
05Washington, District of Columbia~40K1.24×
06Louisiana~100K1.17×
07Massachusetts~200K1.15×
08Maryland~200K1.09×
09Alaska~20K1.07×
10Texas~900K1.06×
11Washington~200K1.06×
12Michigan~300K1.04×
13Mississippi~80K1.04×
14New York~600K1.03×
15Pennsylvania~300K1.02×
16Oregon~100K1.02×
17Connecticut~100K1.01×
18Vermont~20K1.00×
19Virginia~200K0.98×
20Arizona~200K0.96×
21Rhode Island~30K0.96×
22Colorado~100K0.95×
23Florida~600K0.94×
24South Dakota~20K0.94×
25Kentucky~100K0.93×
26North Dakota~20K0.92×
27Illinois~300K0.91×
28New Mexico~40K0.91×
29New Hampshire~30K0.91×
30Maine~30K0.91×
31Delaware~20K0.91×
32Arkansas~70K0.90×
33Idaho~40K0.88×
34New Jersey~200K0.87×
35Georgia~300K0.86×
36Nebraska~40K0.86×
37West Virginia~40K0.86×
38Minnesota~100K0.85×
39Kansas~60K0.85×
40Alabama~100K0.84×
41Iowa~60K0.83×
42Missouri~100K0.82×
43Ohio~200K0.81×
44Oklahoma~90K0.81×
45Tennessee~200K0.80×
46Wisconsin~100K0.80×
47South Carolina~100K0.80×
48Utah~70K0.77×
49Indiana~100K0.76×
50Nevada~70K0.76×
Fig. 06

Affinity by region

Affinity by region — Natural science, United States
0.76×1.00×5.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Natural science audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Natural science audience
#·InterestCategoryAffinity×
01International educationBusiness & Career11.96×
02Scientific journalLiterature7.52×
03Berlin WallTravel & Leisure5.06×
04BiochemistryBusiness & Career4.17×
05SpaceXCars & Mobility4.10×
06Political scienceBusiness & Career3.42×
07Web serverTechnology & Electronics3.26×
08Animal testingPolitics & Society3.06×
09Natural gasCars & Mobility2.74×
10InnovationBusiness & Career2.73×
11Preventive healthcareHealth2.29×
12Art exhibitionArts & Culture2.20×
13GeneticsKids & Family2.01×
14Real propertyHome & Garden1.98×
15UniversityBusiness & Career1.89×
16PhilanthropyArts & Culture1.88×
17RadioTechnology & Electronics1.67×
18Subscription business modelShopping1.64×
19SupermanMovies & TV1.60×
20Fine artBusiness & Career1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Natural science audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Natural science audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.24×
SpiritualityBALANCE1.50×
SustainabilityBALANCE1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Natural science audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.71×
Social Media UsageJOY0.79×
Price SensitivityPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Natural science have in United States?

Natural science has an estimated audience of 9,536,667 people in United States, concentrated in North Carolina and California.

02

What is the gender split and age of Natural science fans?

54.6% of Natural science fans are female, 45.4% are male, with an average age of 41.2 years.

03

Which brands do Natural science fans like most?

Natural science fans show strongest brand affinity for International education (11.96×), Superman (1.6×), and Political science (3.42×) over the country average.

04

Where do Natural science fans live in United States?

Natural science fans in United States are most concentrated in North Carolina (reach ~1.5M), California (reach ~1.5M), and Texas (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Natural science fans also like?

Beyond Natural science itself, the audience over-indexes on Superman (1.6×), Political science (3.42×), Innovation (2.73×), and Scientific journal (7.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Natural science audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Natural science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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