Natural science Audience in United States

Natural science has an estimated audience of 9,536,667 people in United States. 54.6% are female, 45.4% are male, average age 41.2. Top regions: California, Texas, North Carolina. Top brand affinities: Kia Sportage, Houston Astros, MSN, Superman, Do it yourself (DIY).

The average Natural science fan in United States is 41.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, North Carolina. Top brand affinities include Kia Sportage, Houston Astros, MSN, with strongest over-indexing on Kia Sportage (18.6× the country average). Demographically, the Natural science audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Natural science fans

Demographic split for Natural science audience in United States
MetricValue
Female54.6%
Male45.4%
Average age41.2
Estimated audience size9,536,667

Audience persona

The typical Natural science fan in United States is balanced, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Natural science in United States
RegionReachAffinity
California1,424,1031.36×
Texas940,5701.15×
North Carolina816,0112.84×
Florida670,2921.04×
New York641,4771.2×
Pennsylvania352,7661.1×
Illinois306,9300.97×
Michigan279,5811.12×
Georgia269,4010.92×
Massachusetts254,1731.35×
Virginia251,4711.08×
Ohio245,5650.84×
Washington230,4181.2×
New Jersey227,7230.94×
Maryland203,1501.24×
Arizona202,0261.04×
Tennessee164,7590.86×
Louisiana161,1581.31×
Colorado151,9451.01×
Indiana128,3440.74×
Missouri126,5210.82×
Minnesota117,8600.86×
Oregon116,0321.06×
Connecticut115,8561.21×
Wisconsin114,9900.8×
South Carolina110,3910.77×
Alabama110,0150.83×
Kentucky109,8040.92×
Mississippi88,7121.13×
Oklahoma76,0330.72×
Hawaii62,8811.53×
Arkansas62,6770.8×
Iowa61,3730.78×
Nevada60,0510.65×
Kansas59,5460.79×
Utah56,0170.66×
Washington, District of Columbia45,3571.58×
New Mexico41,4060.87×
Idaho37,2430.78×
Nebraska37,1660.78×
New Hampshire32,1320.86×
Maine29,5190.86×
West Virginia28,1540.63×
Rhode Island28,0120.92×
Alaska26,2071.28×
Montana26,1650.99×
Delaware20,0490.76×
Vermont18,3901.1×
South Dakota17,7670.81×
North Dakota12,6080.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Natural science audience
BrandAffinityCategory
Kia Sportage18.6×Cars & Mobility
Houston Astros6.99×Sports
MSN3.21×News
Superman1.88×Movies & TV
Do it yourself (DIY)2.25×Home & Garden
Los Angeles Dodgers4.73×Sports
Art exhibition4×Arts & Culture
Contemporary art3.3×Arts & Culture
Fox News Channel1.59×Movies & TV
Staples (Canada)2.71×Business & Career
Hobby Lobby2×Home & Garden
International education8.85×Business & Career
Dentistry2.78×Business & Career
Honda HR-V12.8×Cars & Mobility
Harry Potter1.76×Movies & TV
Nature1.53×Home & Garden
Political science3.28×Business & Career
Aldi1.89×Shopping
University2.02×Business & Career
Genetics2.15×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Natural science audience
TraitClusterScore
PatriotismCONSERVATISM1.98
SustainabilityBALANCE1.89
ExtroversionTHRILL1.61
Early Adopter MentalityPOWER1.59
MindfulnessBALANCE1.55
Sports ActivityPOWER1.55

Worldwide distribution

Worldwide audience distribution share by country for Natural science
CountryShare
United States18.3%
Italy9.3%
India5.5%

See Natural science audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Natural science have in United States?

Natural science has an estimated audience of 9,536,667 people in United States, concentrated in California and Texas.

What is the gender split and age of Natural science fans?

54.6% of Natural science fans are female, 45.4% are male, with an average age of 41.2 years.

Which brands do Natural science fans like most?

Natural science fans show strongest brand affinity for Kia Sportage (18.6×), Houston Astros (6.99×), and MSN (3.21×) over the country average.

Where do Natural science fans live in United States?

Natural science fans in United States are most concentrated in California (reach 1,424,103), Texas (reach 940,570), and North Carolina (reach 816,011). These three regions account for the largest share of the active audience.

What other brands do Natural science fans also like?

Beyond Natural science itself, the audience over-indexes on Houston Astros (6.99×), MSN (3.21×), Superman (1.88×), and Do it yourself (DIY) (2.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Natural science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.