Rascasse Audience Intelligence

Isar Aerospace Target Market in Germany

A data profile of the people who buy, follow and care about Isar Aerospace in Germany — modelled from more than twelve digital signal sources. Isar Aerospace has an estimated audience of 358,960 people in Germany.

#3among Space travel in Germany#1944among Brand in Germany#686in Cars & Mobility

The average Isar Aerospace fan in Germany is 37.3 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include SpaceX, Kaya Scodelario, Computer security, with strongest over-indexing on SpaceX (25.76× the country average).

Demographically, the Isar Aerospace audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Isar Aerospace fan in Germany is more male, around 37.3 years old, with strong Need for Security tendencies and a notable affinity for SpaceX.

Category: Cars & Mobility · Type: Brand · Subtype: Space travel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Isar Aerospace profile in Germany.

Audience size
359K
in Germany
Gender
29.4%♀
70.6% male
Age
37.3
average years
Country rank
#15231
Brand in Germany
Fig. 01

Search interest · 12-month trend

+118%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Isar Aerospace

29.4% are female, 70.6% are male, average age 37.3.

Fig. 02

Gender split

29.4%
Female
70.6%
Male
Demographic split for Isar Aerospace audience in Germany
MetricValue
Female29.4%
Male70.6%
Average age37.3
Estimated audience size358,960
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Isar Aerospace audience in Germany
Age bracketShare%
16-1923%
20-2921%
30-3921%
40-4920%
50+15%
Fig. 04

Worldwide distribution

67.8%

of the worldwide Isar Aerospace audience comes from Germany.

Worldwide audience distribution share by country for Isar Aerospace
CountryShare
Germany67.8%
Austria3.2%
United States2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Isar Aerospace audience in Germany is strongest.

Fig. 05

Top regions by affinity

Isar Aerospace customers by region in Germany
#RegionReachAffinity×
01Bayern~200K4.07×
02Berlin~20K1.20×
03Baden-Württemberg~50K1.15×
04Bremen~3K1.12×
05Hessen~20K1.00×
06Hamburg~6K0.88×
07Sachsen~10K0.87×
08Saarland~3K0.75×
09Nordrhein-Westfalen~50K0.74×
10Brandenburg~7K0.73×
11Thüringen~5K0.73×
12Mecklenburg-Vorpommern~4K0.73×
13Rheinland-Pfalz~10K0.72×
14Niedersachsen~20K0.70×
15Schleswig-Holstein~7K0.69×
16Sachsen-Anhalt~5K0.62×
Fig. 06

Affinity by region

Affinity by region — Isar Aerospace, Germany
0.62×1.00×4.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Isar Aerospace audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Isar Aerospace audience
#·InterestCategoryAffinity×
01SpaceXCars & Mobility25.76×
02Urban DictionaryInternet & Social Media20.00×
03Industry 4.0Technology & Electronics17.76×
04Kaya ScodelarioMovies & TV16.53×
05Data visualizationTechnology & Electronics14.47×
06BMW i8Cars & Mobility14.35×
07Andrew GarfieldMovies & TV10.57×
08WordPressTechnology & Electronics7.70×
09Neil ArmstrongPolitics & Society7.65×
10RoboticsTechnology & Electronics7.61×
11NASACars & Mobility7.12×
12Dua LipaMusic & Radio6.81×
13Computer securityBusiness & Career5.36×
14Robert RedfordMovies & TV4.91×
15Information securityBusiness & Career4.62×
16PaybackShopping3.62×
17Renewable energyBusiness & Career3.17×
18Sustainable energyHome & Garden2.53×
19RedditInternet & Social Media2.34×
20TagesschauMovies & TV1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Isar Aerospace audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Isar Aerospace audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.40×
Early Adopter MentalityPOWER2.16×
Community OrientationOPEN1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Isar Aerospace audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.75×
Family OrientationCONSERVATISM0.76×
CreativityOPEN0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Isar Aerospace's target market in Germany?

Isar Aerospace's target market in Germany covers an estimated 358,960 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Isar Aerospace customers?

29.4% of the Isar Aerospace audience are female, 70.6% are male, with an average age of 37.3 years.

03

Which brands do Isar Aerospace fans like most?

Isar Aerospace fans show strongest brand affinity for SpaceX (25.76×), Kaya Scodelario (16.53×), and Computer security (5.36×) over the country average.

04

Where do Isar Aerospace fans live in Germany?

Isar Aerospace fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~50K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Isar Aerospace fans also like?

Beyond Isar Aerospace itself, the audience over-indexes on Kaya Scodelario (16.53×), Computer security (5.36×), Robert Redford (4.91×), and Dua Lipa (6.81×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Space travel audiences in Germany

See Isar Aerospace audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Isar Aerospace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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