Astronaut Audience in United States

Astronaut has an estimated audience of 8,058,412 people in United States. 60.2% are female, 39.8% are male, average age 38.7. Top regions: California, Texas, Florida. Top brand affinities: Horoscope, Planet Fitness, Day trading, Roulette, Blended whiskey.

The average Astronaut fan in United States is 38.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Horoscope, Planet Fitness, Day trading, with strongest over-indexing on Horoscope (13.08× the country average). Demographically, the Astronaut audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Astronaut fans

Demographic split for Astronaut audience in United States
MetricValue
Female60.2%
Male39.8%
Average age38.7
Estimated audience size8,058,412

Audience persona

The typical Astronaut fan in United States is more female, around 38.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Horoscope.

Top regions in United States

Top regions ranked by reach for Astronaut in United States
RegionReachAffinity
California1,095,1121.24×
Texas935,8861.35×
Florida699,5041.28×
New York490,8031.09×
Georgia269,7681.09×
Pennsylvania268,0010.99×
Illinois266,6170.99×
North Carolina258,9481.07×
Ohio242,8490.98×
New Jersey220,2201.07×
Virginia218,5571.11×
Michigan208,6930.99×
Washington184,5111.14×
Massachusetts174,9301.1×
Tennessee172,0341.06×
Arizona160,8170.98×
Indiana150,7291.02×
Maryland143,5611.04×
Colorado136,2281.07×
Missouri130,2391×
South Carolina119,0440.98×
Alabama107,6180.96×
Louisiana106,3381.02×
Wisconsin105,3320.87×
Minnesota105,1280.91×
Kentucky99,6230.99×
Oregon94,3641.02×
Oklahoma93,6961.05×
Utah80,4681.12×
Connecticut76,6100.95×
Nevada74,7210.96×
Kansas67,8941.07×
Arkansas64,6770.97×
Mississippi64,5750.97×
Iowa58,1790.88×
New Mexico44,8321.11×
Nebraska40,3211×
Idaho39,5400.98×
West Virginia36,8740.98×
Hawaii32,6890.94×
New Hampshire31,0820.98×
Washington, District of Columbia25,4911.05×
Maine25,1250.87×
Rhode Island22,6310.88×
Montana19,0460.85×
Delaware18,5810.84×
Alaska15,4330.9×
North Dakota15,2620.92×
South Dakota15,1020.81×
Vermont10,5360.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Astronaut audience
BrandAffinityCategory
Horoscope13.08×Health
Planet Fitness4.54×Sports
Day trading9.29×Business & Career
Roulette10.81×Games
Blended whiskey9.04×Food & Beverages
Indianapolis Motor Speedway9.68×Sports
ModCloth15.85×Fashion & Accessoires
Whole grain9.76×Food & Beverages
Luxury Travel7.95×Travel & Leisure
Pet insurance10.25×Pets & Animals
Metaphysics3.54×Business & Career
Boston Marathon9.42×Sports
Cross-country skiing9.61×Sports
Superman1.59×Movies & TV
Diane von Fürstenberg16.47×Fashion & Accessoires
Property insurance10.48×Home & Garden
International Space Station12.41×Cars & Mobility
Prepackaged meal9.18×Food & Beverages
Fox News Channel1.64×Movies & TV
Term life insurance9.69×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Astronaut audience
TraitClusterScore
Luxury OrientationPREMIUM2.9
Risk AppetiteTHRILL2.47
PatriotismCONSERVATISM2.22
SustainabilityBALANCE1.58
Early Adopter MentalityPOWER1.49
ExtroversionTHRILL1.34

Worldwide distribution

Worldwide audience distribution share by country for Astronaut
CountryShare
United States31.6%
United Kingdom7.7%
China5.2%

See Astronaut audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Astronaut have in United States?

Astronaut has an estimated audience of 8,058,412 people in United States, concentrated in California and Texas.

What is the gender split and age of Astronaut fans?

60.2% of Astronaut fans are female, 39.8% are male, with an average age of 38.7 years.

Which brands do Astronaut fans like most?

Astronaut fans show strongest brand affinity for Horoscope (13.08×), Planet Fitness (4.54×), and Day trading (9.29×) over the country average.

Where do Astronaut fans live in United States?

Astronaut fans in United States are most concentrated in California (reach 1,095,112), Texas (reach 935,886), and Florida (reach 699,504). These three regions account for the largest share of the active audience.

What other brands do Astronaut fans also like?

Beyond Astronaut itself, the audience over-indexes on Planet Fitness (4.54×), Day trading (9.29×), Roulette (10.81×), and Blended whiskey (9.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Astronaut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.