Astronaut Audience in United States

Astronaut logo

Astronaut has an estimated audience of 8,058,412 people in United States. 60.2% are female, 39.8% are male, average age 38.7. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, Hypertext, Nebraska Cornhuskers football, Natural rubber, Jesse Plemons.

The average Astronaut fan in United States is 38.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, Hypertext, Nebraska Cornhuskers football, with strongest over-indexing on Urban Outfitters (2.64× the country average). Demographically, the Astronaut audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Astronaut fans

Demographic split for Astronaut audience in United States
MetricValue
Female60.2%
Male39.8%
Average age38.7
Estimated audience size8,058,412

Audience persona

The typical Astronaut fan in United States is more female, around 38.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Astronaut in United States
RegionReachAffinity
California1,095,1121.24×
Texas935,8861.35×
Florida699,5041.28×
New York490,8031.09×
Georgia269,7681.09×
Pennsylvania268,0010.99×
Illinois266,6170.99×
North Carolina258,9481.07×
Ohio242,8490.98×
New Jersey220,2201.07×
Virginia218,5571.11×
Michigan208,6930.99×
Washington184,5111.14×
Massachusetts174,9301.1×
Tennessee172,0341.06×
Arizona160,8170.98×
Indiana150,7291.02×
Maryland143,5611.04×
Colorado136,2281.07×
Missouri130,2391×
South Carolina119,0440.98×
Alabama107,6180.96×
Louisiana106,3381.02×
Wisconsin105,3320.87×
Minnesota105,1280.91×
Kentucky99,6230.99×
Oregon94,3641.02×
Oklahoma93,6961.05×
Utah80,4681.12×
Connecticut76,6100.95×
Nevada74,7210.96×
Kansas67,8941.07×
Arkansas64,6770.97×
Mississippi64,5750.97×
Iowa58,1790.88×
New Mexico44,8321.11×
Nebraska40,3211×
Idaho39,5400.98×
West Virginia36,8740.98×
Hawaii32,6890.94×
New Hampshire31,0820.98×
Washington, District of Columbia25,4911.05×
Maine25,1250.87×
Rhode Island22,6310.88×
Montana19,0460.85×
Delaware18,5810.84×
Alaska15,4330.9×
North Dakota15,2620.92×
South Dakota15,1020.81×
Vermont10,5360.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Astronaut audience
BrandAffinityCategory
Urban Outfitters2.64×Shopping
Hypertext6.84×Technology & Electronics
Nebraska Cornhuskers football4.05×Sports
Natural rubber1.76×Cars & Mobility
Jesse Plemons2.65×Movies & TV
Jaws3.6×Movies & TV
Bank account1.59×Business & Career
Home staging3.12×Home & Garden
Salman Khan4.63×Movies & TV
Nipsey Hussle3.11×Music & Radio
JDSU1.6×Business & Career
John Havlicek8.13×Sports
Queens College, City University of New York3.57×Business & Career
Grammarly2.23×Business & Career
Glossier2.46×Beauty & Wellness
Urban horticulture1.63×Home & Garden
Electrolyte2.09×Health
REC TEC Grills7.56×Sports
Holt Renfrew5.27×Shopping
Girolando cattle10.37×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Astronaut audience
TraitClusterScore
Luxury OrientationPREMIUM2.9
Risk AppetiteTHRILL2.47
PatriotismCONSERVATISM2.22
SustainabilityBALANCE1.58
Early Adopter MentalityPOWER1.49
ExtroversionTHRILL1.34

Worldwide distribution

Worldwide audience distribution share by country for Astronaut
CountryShare
United States31.6%
United Kingdom7.7%
China5.2%

See Astronaut audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Astronaut have in United States?

Astronaut has an estimated audience of 8,058,412 people in United States, concentrated in California and Texas.

What is the gender split and age of Astronaut fans?

60.2% of Astronaut fans are female, 39.8% are male, with an average age of 38.7 years.

Which brands do Astronaut fans like most?

Astronaut fans show strongest brand affinity for Urban Outfitters (2.64×), Hypertext (6.84×), and Nebraska Cornhuskers football (4.05×) over the country average.

Where do Astronaut fans live in United States?

Astronaut fans in United States are most concentrated in California (reach 1,095,112), Texas (reach 935,886), and Florida (reach 699,504). These three regions account for the largest share of the active audience.

What other brands do Astronaut fans also like?

Beyond Astronaut itself, the audience over-indexes on Hypertext (6.84×), Nebraska Cornhuskers football (4.05×), Natural rubber (1.76×), and Jesse Plemons (2.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Astronaut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.