Astronaut Audience in Germany

Astronaut has an estimated audience of 979,217 people in Germany. 47.2% are female, 52.8% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Solar power, Livemusic, GoFundMe, Ryanair.

The average Astronaut fan in Germany is 39.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Solar power, Livemusic, with strongest over-indexing on Tagesschau (2.63× the country average). Demographically, the Astronaut audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Astronaut fans

Demographic split for Astronaut audience in Germany
MetricValue
Female47.2%
Male52.8%
Average age39.1
Estimated audience size979,217

Audience persona

The typical Astronaut fan in Germany is balanced, around 39.1 years old, with strong Sustainability tendencies and a notable affinity for Tagesschau.

Top regions in Germany

Top regions ranked by reach for Astronaut in Germany
RegionReachAffinity
Nordrhein-Westfalen243,3311.14×
Bayern167,7771.07×
Baden-Württemberg159,7231.2×
Niedersachsen96,4771.01×
Hessen83,3191.12×
Rheinland-Pfalz57,5701.17×
Sachsen46,0100.96×
Berlin45,1861.03×
Schleswig-Holstein32,9360.94×
Brandenburg26,9990.89×
Thüringen24,2040.97×
Hamburg22,8501.03×
Sachsen-Anhalt20,8160.82×
Mecklenburg-Vorpommern14,7830.79×
Saarland10,9040.91×
Bremen8,0570.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Astronaut audience
BrandAffinityCategory
Tagesschau2.63×Movies & TV
Solar power4.77×Home & Garden
Livemusic3.91×Music & Radio
GoFundMe8.98×Business & Career
Ryanair2.76×Travel & Leisure
Harry Potter1.53×Movies & TV
Transfermarkt2.37×Sports
Fressnapf3.06×Shopping
Photovoltaics3.3×Home & Garden
Batman2.18×Movies & TV
Meghan Markle5.23×Fashion & Accessoires
Sustainable energy2.55×Home & Garden
Sports betting5.19×Games
The Lord of the Rings6.12×Movies & TV
Dexter (TV series)4.73×Movies & TV
Art exhibition2.95×Arts & Culture
Renewable energy2.25×Business & Career
Shih Tzu3.08×Pets & Animals
Do it yourself (DIY)1.62×Home & Garden
Leggings3.11×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Astronaut audience
TraitClusterScore
SustainabilityBALANCE1.98
Early Adopter MentalityPOWER1.61
Sports ActivityPOWER1.56
Pet OwnershipJOY1.44
Risk AppetiteTHRILL1.39
Community OrientationOPEN1.37

Worldwide distribution

Worldwide audience distribution share by country for Astronaut
CountryShare
United States31.6%
United Kingdom7.7%
China5.2%

See Astronaut audiences in other countries

More Travel & Leisure audiences in Germany

Frequently asked questions

How many fans does Astronaut have in Germany?

Astronaut has an estimated audience of 979,217 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Astronaut fans?

47.2% of Astronaut fans are female, 52.8% are male, with an average age of 39.1 years.

Which brands do Astronaut fans like most?

Astronaut fans show strongest brand affinity for Tagesschau (2.63×), Solar power (4.77×), and Livemusic (3.91×) over the country average.

Where do Astronaut fans live in Germany?

Astronaut fans in Germany are most concentrated in Nordrhein-Westfalen (reach 243,331), Bayern (reach 167,777), and Baden-Württemberg (reach 159,723). These three regions account for the largest share of the active audience.

What other brands do Astronaut fans also like?

Beyond Astronaut itself, the audience over-indexes on Solar power (4.77×), Livemusic (3.91×), GoFundMe (8.98×), and Ryanair (2.76×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Astronaut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.