Astronaut Audience in Germany
Astronaut has an estimated audience of 979,217 people in Germany. 47.2% are female, 52.8% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hypertext, Dog breed, Progressive rock, Home construction, Software engineer.
The average Astronaut fan in Germany is 39.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hypertext, Dog breed, Progressive rock, with strongest over-indexing on Hypertext (7.24× the country average). Demographically, the Astronaut audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Astronaut fans
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 39.1 |
| Estimated audience size | 979,217 |
Audience persona
The typical Astronaut fan in Germany is balanced, around 39.1 years old, with strong Sustainability tendencies and a notable affinity for Hypertext.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 243,331 | 1.14× |
| Bayern | 167,777 | 1.07× |
| Baden-Württemberg | 159,723 | 1.2× |
| Niedersachsen | 96,477 | 1.01× |
| Hessen | 83,319 | 1.12× |
| Rheinland-Pfalz | 57,570 | 1.17× |
| Sachsen | 46,010 | 0.96× |
| Berlin | 45,186 | 1.03× |
| Schleswig-Holstein | 32,936 | 0.94× |
| Brandenburg | 26,999 | 0.89× |
| Thüringen | 24,204 | 0.97× |
| Hamburg | 22,850 | 1.03× |
| Sachsen-Anhalt | 20,816 | 0.82× |
| Mecklenburg-Vorpommern | 14,783 | 0.79× |
| Saarland | 10,904 | 0.91× |
| Bremen | 8,057 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hypertext | 7.24× | Technology & Electronics |
| Dog breed | 2.07× | Pets & Animals |
| Progressive rock | 2.58× | Music & Radio |
| Home construction | 1.5× | Home & Garden |
| Software engineer | 10.66× | Technology & Electronics |
| Natural rubber | 2.76× | Cars & Mobility |
| Urban horticulture | 1.52× | Home & Garden |
| Ultimate Soccer Manager | 8.38× | Games |
| HOGAPAGE | 5.28× | Travel & Leisure |
| Information sensitivity | 3.84× | Technology & Electronics |
| Oliver Kahn | 2.46× | Sports |
| DEFCON (video game) | 4.73× | Games |
| Corona (band) | 1.57× | Music & Radio |
| Minestrone | 1.52× | Food & Beverages |
| Business English | 1.6× | Business & Career |
| Assisi | 3.3× | Travel & Leisure |
| Scratching post | 3.21× | Pets & Animals |
| Golem | 1.7× | Technology & Electronics |
| Graham Greene (actor) | 2.03× | |
| Figure painting (hobby) | 2.03× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.98 |
| Early Adopter Mentality | POWER | 1.61 |
| Sports Activity | POWER | 1.56 |
| Pet Ownership | JOY | 1.44 |
| Risk Appetite | THRILL | 1.39 |
| Community Orientation | OPEN | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.6% |
| United Kingdom | 7.7% |
| China | 5.2% |
See Astronaut audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Astronaut have in Germany?
Astronaut has an estimated audience of 979,217 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Astronaut fans?
47.2% of Astronaut fans are female, 52.8% are male, with an average age of 39.1 years.
Which brands do Astronaut fans like most?
Astronaut fans show strongest brand affinity for Hypertext (7.24×), Dog breed (2.07×), and Progressive rock (2.58×) over the country average.
Where do Astronaut fans live in Germany?
Astronaut fans in Germany are most concentrated in Nordrhein-Westfalen (reach 243,331), Bayern (reach 167,777), and Baden-Württemberg (reach 159,723). These three regions account for the largest share of the active audience.
What other brands do Astronaut fans also like?
Beyond Astronaut itself, the audience over-indexes on Dog breed (2.07×), Progressive rock (2.58×), Home construction (1.5×), and Software engineer (10.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Astronaut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.