Spacecraft Audience in United States

Spacecraft logo

Spacecraft has an estimated audience of 17,387,484 people in United States. 38.6% are female, 61.4% are male, average age 43.7. Top regions: California, Texas, Minnesota. Top brand affinities: Goop, Governor of Michigan, Vocal harmony, Wok, Israel.

The average Spacecraft fan in United States is 43.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Minnesota. Top brand affinities include Goop, Governor of Michigan, Vocal harmony, with strongest over-indexing on Goop (11.54× the country average). Demographically, the Spacecraft audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Spacecraft fans

Demographic split for Spacecraft audience in United States
MetricValue
Female38.6%
Male61.4%
Average age43.7
Estimated audience size17,387,484

Audience persona

The typical Spacecraft fan in United States is more male, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Spacecraft in United States
RegionReachAffinity
California2,025,4311.06×
Texas1,684,5371.13×
Minnesota1,488,1965.97×
Florida1,385,9011.18×
New York929,2930.96×
Illinois508,6170.88×
Washington498,0901.43×
Georgia480,0710.9×
North Carolina470,7360.9×
Michigan460,1381.01×
Pennsylvania457,6390.78×
Ohio439,1110.82×
Virginia425,9041.01×
New Jersey349,5450.79×
Tennessee320,6340.92×
Indiana319,0811×
Colorado313,7791.14×
Massachusetts303,5480.89×
Arizona291,2210.82×
Maryland272,5270.91×
Missouri243,4170.87×
Oregon220,9581.11×
Louisiana207,7960.93×
Nevada203,7501.21×
South Carolina203,0790.78×
Wisconsin202,6900.77×
Alabama197,2940.81×
Kentucky193,8340.89×
Oklahoma186,8030.97×
Connecticut149,2160.86×
Utah136,3280.88×
Mississippi119,1920.83×
Kansas115,8360.85×
Arkansas101,7360.71×
Iowa96,4340.67×
New Mexico94,4621.08×
Idaho78,3940.9×
Hawaii56,1660.75×
Nebraska56,0410.64×
West Virginia54,0230.67×
Washington, District of Columbia52,6071.01×
New Hampshire50,8710.74×
Montana46,9960.97×
Maine44,4900.71×
Alaska36,5820.98×
South Dakota36,4470.91×
Rhode Island35,3070.64×
Delaware32,9930.69×
North Dakota29,0350.81×
Wyoming26,5331.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Spacecraft audience
BrandAffinityCategory
Goop11.54×Internet & Social Media
Governor of Michigan14.78×Politics & Society
Vocal harmony8.53×Music & Radio
Wok11.82×Food & Beverages
Israel3.62×Travel & Leisure
Grinch6.8×Movies & TV
Hipster14.89×Politics & Society
Hibachi11.32×Food & Beverages
Google Home9.28×Technology & Electronics
Urban Outfitters2.4×Shopping
El Paso County, Colorado16.1×Travel & Leisure
Grace Slick10.94×Music & Radio
Cherish (group)13.31×Music & Radio
headspace10.94×Health
Minnesota1.94×Travel & Leisure
No Escape (1994 film)12.15×Movies & TV
3D printing2.59×Technology & Electronics
TV Fanatic10.5×Movies & TV
La Jolla8.29×Travel & Leisure
Guitarist (magazine)10.2×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Spacecraft audience
TraitClusterScore
PatriotismCONSERVATISM1.95
IndividualismJOY1.61
SustainabilityBALANCE1.6
Early Adopter MentalityPOWER1.6
Risk AppetiteTHRILL1.37
TraditionCONSERVATISM1.33

Worldwide distribution

Worldwide audience distribution share by country for Spacecraft
CountryShare
United States30.6%
Brazil5.6%
United Kingdom5.0%

See Spacecraft audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Spacecraft have in United States?

Spacecraft has an estimated audience of 17,387,484 people in United States, concentrated in California and Texas.

What is the gender split and age of Spacecraft fans?

38.6% of Spacecraft fans are female, 61.4% are male, with an average age of 43.7 years.

Which brands do Spacecraft fans like most?

Spacecraft fans show strongest brand affinity for Goop (11.54×), Governor of Michigan (14.78×), and Vocal harmony (8.53×) over the country average.

Where do Spacecraft fans live in United States?

Spacecraft fans in United States are most concentrated in California (reach 2,025,431), Texas (reach 1,684,537), and Minnesota (reach 1,488,196). These three regions account for the largest share of the active audience.

What other brands do Spacecraft fans also like?

Beyond Spacecraft itself, the audience over-indexes on Governor of Michigan (14.78×), Vocal harmony (8.53×), Wok (11.82×), and Israel (3.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Spacecraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.