Rascasse Audience Intelligence

White Collar Audience in Germany

A data profile of the people who buy, follow and care about White Collar in Germany — modelled from more than twelve digital signal sources. White Collar has an estimated audience of 354,291 people in Germany.

#270among TV series in Germany#897among Movie / TV Show / Series in Germany#2528in Movies & TV

The average White Collar fan in Germany is 36.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Alexandra Daddario, Bomba (Puerto Rico), Apparat (musician), with strongest over-indexing on Alexandra Daddario (299.57× the country average).

Demographically, the White Collar audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical White Collar fan in Germany is balanced, around 36.6 years old, with strong Extroversion tendencies and a notable affinity for Alexandra Daddario.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the White Collar profile in Germany.

Audience size
354K
in Germany
Gender
51.4%♀
48.6% male
Age
36.6
average years
Country rank
#15374
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of White Collar viewers

51.4% are female, 48.6% are male, average age 36.6.

Fig. 02

Gender split

51.4%
Female
48.6%
Male
Demographic split for White Collar audience in Germany
MetricValue
Female51.4%
Male48.6%
Average age36.6
Estimated audience size354,291
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the White Collar audience in Germany
Age bracketShare%
16-1934%
20-2912%
30-3914%
40-4926%
50+14%
Fig. 04

Worldwide distribution

7.5%

of the worldwide White Collar audience comes from Germany.

Worldwide audience distribution share by country for White Collar
CountryShare
United States24.3%
India7.6%
Germany7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the White Collar audience in Germany is strongest.

Fig. 05

Top regions by affinity

White Collar fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~10K1.22×
02Schleswig-Holstein~20K1.18×
03Hessen~30K1.17×
04Bayern~70K1.16×
05Baden-Württemberg~60K1.13×
06Niedersachsen~40K1.10×
07Rheinland-Pfalz~20K1.07×
08Berlin~20K1.03×
09Saarland~5K0.99×
10Bremen~3K0.97×
11Nordrhein-Westfalen~80K0.94×
12Brandenburg~10K0.87×
13Mecklenburg-Vorpommern~6K0.84×
14Sachsen~20K0.82×
15Thüringen~8K0.82×
16Sachsen-Anhalt~8K0.78×
Fig. 06

Affinity by region

Affinity by region — White Collar, Germany
0.78×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the White Collar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for White Collar audience
#·InterestCategoryAffinity×
01Alexandra DaddarioMovies & TV299.57×
02Bomba (Puerto Rico)POI214.40×
03Blue Lagoon IcelandTravel & Leisure138.72×
04Apparat (musician)Music & Radio133.53×
05Rick RiordanLiterature120.33×
06Guide to IcelandTravel & Leisure96.11×
07IcelandairTravel & Leisure79.77×
08MahjongGames48.63×
09Sean BeanMovies & TV31.64×
10LottolandGames30.77×
11Pamela AndersonMovies & TV29.51×
12Jason MomoaMovies & TV29.45×
13GameduellGames24.80×
14Discover (magazine)Internet & Social Media20.00×
15HabitatShopping19.34×
16Bet-at-home.comGames19.28×
17Neo.betGames19.28×
183D filmTechnology & Electronics15.10×
19Lotto24Games10.53×
20EurojackpotGames8.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the White Collar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by White Collar audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.25×
Early Adopter MentalityPOWER1.22×
Luxury OrientationPREMIUM1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by White Collar audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.88×
MindfulnessBALANCE0.88×
Career OrientationPOWER0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does White Collar have in Germany?

White Collar has an estimated audience of 354,291 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of White Collar viewers?

51.4% of White Collar fans are female, 48.6% are male, with an average age of 36.6 years.

03

Which brands do White Collar fans like most?

White Collar fans show strongest brand affinity for Alexandra Daddario (299.57×), Bomba (Puerto Rico) (214.4×), and Apparat (musician) (133.53×) over the country average.

04

Where do White Collar fans live in Germany?

White Collar fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do White Collar fans also like?

Beyond White Collar itself, the audience over-indexes on Bomba (Puerto Rico) (214.4×), Apparat (musician) (133.53×), Jason Momoa (29.45×), and Mahjong (48.63×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in Germany

See White Collar audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for White Collar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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