Icelandair Audience in Germany
Icelandair has an estimated audience of 265,066 people in Germany. 51.7% are female, 48.3% are male, average age 42.7. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Discover (magazine), Iceland, Flixtrain, Reykjavík, Guide to Iceland.
The average Icelandair fan in Germany is 42.7 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Discover (magazine), Iceland, Flixtrain, with strongest over-indexing on Discover (magazine) (28.67× the country average). Demographically, the Icelandair audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Airline
Demographics of Icelandair fans
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 42.7 |
| Estimated audience size | 265,066 |
Audience persona
The typical Icelandair fan in Germany is balanced, around 42.7 years old, with strong Quality Awareness tendencies and a notable affinity for Discover (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 60,580 | 1.42× |
| Nordrhein-Westfalen | 41,109 | 0.71× |
| Baden-Württemberg | 37,600 | 1.04× |
| Hessen | 26,487 | 1.31× |
| Berlin | 21,896 | 1.85× |
| Niedersachsen | 18,700 | 0.73× |
| Rheinland-Pfalz | 13,866 | 1.04× |
| Sachsen | 11,700 | 0.9× |
| Brandenburg | 11,187 | 1.36× |
| Schleswig-Holstein | 8,811 | 0.93× |
| Hamburg | 6,474 | 1.08× |
| Thüringen | 4,756 | 0.7× |
| Sachsen-Anhalt | 4,729 | 0.69× |
| Mecklenburg-Vorpommern | 3,414 | 0.67× |
| Saarland | 2,681 | 0.82× |
| Bremen | 1,682 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Discover (magazine) | 28.67× | Internet & Social Media |
| Iceland | 10.26× | Travel & Leisure |
| Flixtrain | 11.99× | Cars & Mobility |
| Reykjavík | 29.07× | Travel & Leisure |
| Guide to Iceland | 46.98× | Travel & Leisure |
| Blue Lagoon Iceland | 52.21× | Travel & Leisure |
| Hurtigruten | 9.78× | Travel & Leisure |
| Glencore | 37.16× | Business & Career |
| ImmoScout24 | 2.33× | Home & Garden |
| Kaplan | 32.52× | Business & Career |
| Rúrik Gíslason | 11.71× | Sports |
| G Adventures | 28.12× | Travel & Leisure |
| Icelandic horse | 11.92× | Pets & Animals |
| Best Western | 11.28× | Travel & Leisure |
| Tagesschau | 1.72× | Movies & TV |
| Vale (mining company) | 34.21× | Business & Career |
| Eurowings | 2.52× | Travel & Leisure |
| Act of Valor | 38.79× | Movies & TV |
| Celebrity Cruises | 9.28× | Travel & Leisure |
| Canada | 2.48× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.03 |
| Travelling | THRILL | 1.78 |
| Design Affinity | PREMIUM | 1.68 |
| Sports Activity | POWER | 1.58 |
| Sustainability | BALANCE | 1.57 |
| Urban Lifestyle | OPEN | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.0% |
| Iceland | 10.6% |
| United Kingdom | 9.9% |
See Icelandair audiences in other countries
More Airline audiences in Germany
- Ryanair (13,197,094)
- Lufthansa (11,153,663)
- Eurowings (10,127,535)
- Sunexpress (5,233,436)
- SunExpress (3,593,581)
Frequently asked questions
How many fans does Icelandair have in Germany?
Icelandair has an estimated audience of 265,066 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Icelandair fans?
51.7% of Icelandair fans are female, 48.3% are male, with an average age of 42.7 years.
Which brands do Icelandair fans like most?
Icelandair fans show strongest brand affinity for Discover (magazine) (28.67×), Iceland (10.26×), and Flixtrain (11.99×) over the country average.
Where do Icelandair fans live in Germany?
Icelandair fans in Germany are most concentrated in Bayern (reach 60,580), Nordrhein-Westfalen (reach 41,109), and Baden-Württemberg (reach 37,600). These three regions account for the largest share of the active audience.
What other brands do Icelandair fans also like?
Beyond Icelandair itself, the audience over-indexes on Iceland (10.26×), Flixtrain (11.99×), Reykjavík (29.07×), and Guide to Iceland (46.98×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Icelandair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.