Rascasse Audience Intelligence

Iceland Audience in Germany

A data profile of the people who buy, follow and care about Iceland in Germany — modelled from more than twelve digital signal sources. Iceland has an estimated audience of 3,387,664 people in Germany.

#25among Country in Germany#99among POI in Germany#146in Travel & Leisure

The average Iceland fan in Germany is 41.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Let's Dance (German TV series), In Touch Weekly, Outlander (film), with strongest over-indexing on Let's Dance (German TV series) (1.54× the country average).

Demographically, the Iceland audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Family Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Iceland fan in Germany is more female, around 41.5 years old, with strong Family Orientation tendencies and a notable affinity for Let's Dance (German TV series).

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Iceland profile in Germany.

Audience size
3.4M
in Germany
Gender
55.9%♀
44.1% male
Age
41.5
average years
Country rank
#1825
POI in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Iceland fans

55.9% are female, 44.1% are male, average age 41.5.

Fig. 02

Gender split

55.9%
Female
44.1%
Male
Demographic split for Iceland audience in Germany
MetricValue
Female55.9%
Male44.1%
Average age41.5
Estimated audience size3,387,664
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Iceland audience in Germany
Age bracketShare%
16-1914%
20-2918%
30-3921%
40-4925%
50+23%
Fig. 04

Worldwide distribution

11.3%

of the worldwide Iceland audience comes from Germany.

Worldwide audience distribution share by country for Iceland
CountryShare
United States18.9%
Germany11.3%
United Kingdom9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Iceland audience in Germany is strongest.

Fig. 05

Top regions by affinity

Iceland fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~300K1.72×
02Hessen~400K1.46×
03Bayern~700K1.22×
04Hamburg~90K1.21×
05Bremen~30K1.18×
06Baden-Württemberg~500K1.07×
07Rheinland-Pfalz~200K1.05×
08Nordrhein-Westfalen~800K1.04×
09Saarland~40K0.85×
10Niedersachsen~300K0.84×
11Schleswig-Holstein~100K0.84×
12Brandenburg~90K0.82×
13Sachsen~100K0.76×
14Thüringen~60K0.74×
15Sachsen-Anhalt~60K0.69×
16Mecklenburg-Vorpommern~40K0.67×
Fig. 06

Affinity by region

Affinity by region — Iceland, Germany
0.67×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Iceland audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Iceland audience
#·InterestCategoryAffinity×
01Icelandic horsePets & Animals2.14×
02Power outageHome & Garden2.00×
03Animal CrossingGames1.73×
04Urban fantasyLiterature1.72×
05Outlander (film)Movies & TV1.67×
06OK! MagazinNews1.66×
07Anne WillMovies & TV1.63×
08Anne WünscheMovies & TV1.61×
09Sustainable fisheryPolitics & Society1.61×
10In Touch WeeklyNews1.59×
11Das Sommerhaus der StarsMovies & TV1.56×
12HurtigrutenTravel & Leisure1.55×
13Let's Dance (German TV series)Movies & TV1.54×
14TUI CruisesTravel & Leisure1.54×
15Unter UnsMovies & TV1.53×
16Rockstar GamesGames1.53×
17Elle FanningMovies & TV1.52×
18GameStarGames1.52×
19Massively multiplayer online real-time strategy gameGames1.51×
20Punkt 12Movies & TV1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Iceland audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Iceland audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.97×
DIY MentalityTHRILL0.96×
Need for SecurityCONSERVATISM0.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Iceland audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.51×
IndulgenceJOY0.58×
Urban LifestyleOPEN0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Iceland have in Germany?

Iceland has an estimated audience of 3,387,664 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Iceland fans?

55.9% of Iceland fans are female, 44.1% are male, with an average age of 41.5 years.

03

Which brands do Iceland fans like most?

Iceland fans show strongest brand affinity for Let's Dance (German TV series) (1.54×), In Touch Weekly (1.59×), and Outlander (film) (1.67×) over the country average.

04

Where do Iceland fans live in Germany?

Iceland fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~700K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Iceland fans also like?

Beyond Iceland itself, the audience over-indexes on In Touch Weekly (1.59×), Outlander (film) (1.67×), TUI Cruises (1.54×), and Unter Uns (1.53×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in Germany

See Iceland audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Iceland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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