Iceland Audience in Germany
Iceland has an estimated audience of 3,387,664 people in Germany. 55.9% are female, 44.1% are male, average age 41.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Let's Dance (German TV series), Outlander (film), In Touch Weekly, Unter Uns, TUI Cruises.
The average Iceland fan in Germany is 41.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Let's Dance (German TV series), Outlander (film), In Touch Weekly, with strongest over-indexing on Let's Dance (German TV series) (1.54× the country average). Demographically, the Iceland audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Tradition, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Iceland fans
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 41.5 |
| Estimated audience size | 3,387,664 |
Audience persona
The typical Iceland fan in Germany is more female, around 41.5 years old, with strong Tradition tendencies and a notable affinity for Let's Dance (German TV series).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 803,042 | 1.08× |
| Bayern | 666,497 | 1.22× |
| Baden-Württemberg | 504,844 | 1.09× |
| Hessen | 391,522 | 1.52× |
| Berlin | 273,047 | 1.8× |
| Niedersachsen | 272,883 | 0.83× |
| Rheinland-Pfalz | 171,930 | 1.01× |
| Sachsen | 123,306 | 0.74× |
| Schleswig-Holstein | 102,718 | 0.84× |
| Hamburg | 94,768 | 1.24× |
| Brandenburg | 85,434 | 0.81× |
| Thüringen | 56,346 | 0.65× |
| Sachsen-Anhalt | 53,545 | 0.61× |
| Mecklenburg-Vorpommern | 36,962 | 0.57× |
| Bremen | 35,615 | 1.23× |
| Saarland | 30,975 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Let's Dance (German TV series) | 1.54× | Movies & TV |
| Outlander (film) | 1.67× | Movies & TV |
| In Touch Weekly | 1.59× | News |
| Unter Uns | 1.53× | Movies & TV |
| TUI Cruises | 1.54× | Travel & Leisure |
| Punkt 12 | 1.5× | Movies & TV |
| Power outage | 2× | Home & Garden |
| Elle Fanning | 1.52× | Movies & TV |
| Massively multiplayer online real-time strategy game | 1.51× | Games |
| Anne Will | 1.63× | Movies & TV |
| Urban fantasy | 1.72× | Literature |
| GameStar | 1.52× | Games |
| Icelandic horse | 2.14× | Pets & Animals |
| Das Sommerhaus der Stars | 1.56× | Movies & TV |
| Hurtigruten | 1.55× | Travel & Leisure |
| Animal Crossing | 1.73× | Games |
| Sustainable fishery | 1.61× | Politics & Society |
| Joachim Llambi | 1.5× | Movies & TV |
| OK! Magazin | 1.66× | News |
| Tile-matching video game | 1.58× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.24 |
| Sports Activity | POWER | 1.23 |
| Pet Ownership | JOY | 1.19 |
| Travelling | THRILL | 1.17 |
| Sustainability | BALANCE | 1.14 |
| Indulgence | JOY | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| Germany | 11.3% |
| United Kingdom | 9.3% |
See Iceland audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Iceland have in Germany?
Iceland has an estimated audience of 3,387,664 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Iceland fans?
55.9% of Iceland fans are female, 44.1% are male, with an average age of 41.5 years.
Which brands do Iceland fans like most?
Iceland fans show strongest brand affinity for Let's Dance (German TV series) (1.54×), Outlander (film) (1.67×), and In Touch Weekly (1.59×) over the country average.
Where do Iceland fans live in Germany?
Iceland fans in Germany are most concentrated in Nordrhein-Westfalen (reach 803,042), Bayern (reach 666,497), and Baden-Württemberg (reach 504,844). These three regions account for the largest share of the active audience.
What other brands do Iceland fans also like?
Beyond Iceland itself, the audience over-indexes on Outlander (film) (1.67×), In Touch Weekly (1.59×), Unter Uns (1.53×), and TUI Cruises (1.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Iceland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.