Rascasse Audience Intelligence

Urban fantasy Audience in Germany

A data profile of the people who buy, follow and care about Urban fantasy in Germany — modelled from more than twelve digital signal sources. Urban fantasy has an estimated audience of 901,257 people in Germany.

#28among Literary genre in Germany#3367among Topic in Germany#106in Literature

The average Urban fantasy fan in Germany is 36.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hugendubel, Young-adult fiction, Harry Potter, with strongest over-indexing on Hugendubel (39.23× the country average).

Demographically, the Urban fantasy audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Tradition, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Urban fantasy fan in Germany is more female, around 36.6 years old, with strong Tradition tendencies and a notable affinity for Hugendubel.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Urban fantasy profile in Germany.

Audience size
901K
in Germany
Gender
68.7%♀
31.3% male
Age
36.6
average years
Country rank
#7128
Topic in Germany
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Urban fantasy fans

68.7% are female, 31.3% are male, average age 36.6.

Fig. 02

Gender split

68.7%
Female
31.3%
Male
Demographic split for Urban fantasy audience in Germany
MetricValue
Female68.7%
Male31.3%
Average age36.6
Estimated audience size901,257
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Urban fantasy audience in Germany
Age bracketShare%
16-1925%
20-2922%
30-3920%
40-4918%
50+15%
Fig. 04

Worldwide distribution

7.2%

of the worldwide Urban fantasy audience comes from Germany.

Worldwide audience distribution share by country for Urban fantasy
CountryShare
United States31.1%
Japan13.0%
United Kingdom7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Urban fantasy audience in Germany is strongest.

Fig. 05

Top regions by affinity

Urban fantasy fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.16×
02Schleswig-Holstein~40K1.15×
03Niedersachsen~100K1.09×
04Bremen~8K1.09×
05Rheinland-Pfalz~50K1.06×
06Hamburg~20K1.03×
07Saarland~10K1.03×
08Hessen~70K0.98×
09Thüringen~20K0.98×
10Sachsen~40K0.96×
11Mecklenburg-Vorpommern~20K0.95×
12Berlin~40K0.94×
13Bayern~100K0.93×
14Baden-Württemberg~100K0.92×
15Brandenburg~30K0.92×
16Sachsen-Anhalt~20K0.89×
Fig. 06

Affinity by region

Affinity by region — Urban fantasy, Germany
0.89×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Urban fantasy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Urban fantasy audience
#·InterestCategoryAffinity×
01Stephenie MeyerLiterature41.52×
02HugendubelShopping39.23×
03Jojo MoyesLiterature37.43×
04Twilight (series)Movies & TV17.32×
05Young-adult fictionLiterature16.23×
06Costa RicaTravel & Leisure14.35×
07GoodreadsLiterature12.21×
08Tom WellingMovies & TV10.07×
09Non-fiction booksLiterature9.46×
10Maison MargielaFashion & Accessoires9.31×
11Amazon KindleLiterature9.24×
12Downton AbbeyMovies & TV8.59×
13Supernatural (U.S. TV series)Movies & TV8.56×
14Jennifer LawrenceMovies & TV8.09×
15WattpadInternet & Social Media7.73×
16Crime fictionLiterature7.32×
17E-book readersTechnology & Electronics6.38×
18BooksellingLiterature5.39×
19Der TagesspiegelNews4.55×
20Harry PotterMovies & TV3.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Urban fantasy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Urban fantasy audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.76×
SustainabilityBALANCE1.59×
MindfulnessBALANCE1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Urban fantasy audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.47×
Luxury OrientationPREMIUM0.73×
PatriotismCONSERVATISM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Urban fantasy have in Germany?

Urban fantasy has an estimated audience of 901,257 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Urban fantasy fans?

68.7% of Urban fantasy fans are female, 31.3% are male, with an average age of 36.6 years.

03

Which brands do Urban fantasy fans like most?

Urban fantasy fans show strongest brand affinity for Hugendubel (39.23×), Young-adult fiction (16.23×), and Harry Potter (3.88×) over the country average.

04

Where do Urban fantasy fans live in Germany?

Urban fantasy fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Urban fantasy fans also like?

Beyond Urban fantasy itself, the audience over-indexes on Young-adult fiction (16.23×), Harry Potter (3.88×), Twilight (series) (17.32×), and Non-fiction books (9.46×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literary genre audiences in Germany

See Urban fantasy audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Urban fantasy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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