Urban fantasy Audience in Germany
Urban fantasy has an estimated audience of 901,257 people in Germany. 68.7% are female, 31.3% are male, average age 36.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: JACK & JONES, Hugendubel, Harry Potter, Jojo Moyes, Twilight (series).
The average Urban fantasy fan in Germany is 36.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include JACK & JONES, Hugendubel, Harry Potter, with strongest over-indexing on JACK & JONES (75.56× the country average). Demographically, the Urban fantasy audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Topic · Subtype: Literary genre
Demographics of Urban fantasy fans
| Metric | Value |
|---|---|
| Female | 68.7% |
| Male | 31.3% |
| Average age | 36.6 |
| Estimated audience size | 901,257 |
Audience persona
The typical Urban fantasy fan in Germany is more female, around 36.6 years old, with strong Sustainability tendencies and a notable affinity for JACK & JONES.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 235,011 | 1.19× |
| Bayern | 132,870 | 0.92× |
| Baden-Württemberg | 111,958 | 0.91× |
| Niedersachsen | 96,458 | 1.1× |
| Hessen | 68,577 | 1× |
| Rheinland-Pfalz | 52,412 | 1.16× |
| Schleswig-Holstein | 39,471 | 1.22× |
| Sachsen | 39,315 | 0.89× |
| Berlin | 37,394 | 0.93× |
| Brandenburg | 24,512 | 0.88× |
| Hamburg | 22,409 | 1.1× |
| Thüringen | 22,369 | 0.97× |
| Sachsen-Anhalt | 16,057 | 0.69× |
| Mecklenburg-Vorpommern | 13,707 | 0.8× |
| Saarland | 10,323 | 0.93× |
| Bremen | 10,130 | 1.31× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JACK & JONES | 75.56× | Fashion & Accessoires |
| Hugendubel | 12.5× | Shopping |
| Harry Potter | 4.05× | Movies & TV |
| Jojo Moyes | 43.59× | Literature |
| Twilight (series) | 13.46× | Movies & TV |
| Amazon Kindle | 8.67× | Literature |
| Tom Welling | 13.77× | Movies & TV |
| Crime fiction | 6.11× | Literature |
| E-book readers | 5.37× | Technology & Electronics |
| Zac Efron | 8.45× | Movies & TV |
| Supernatural (U.S. TV series) | 8.2× | Movies & TV |
| Der Tagesspiegel | 3.89× | News |
| Jennifer Lawrence | 6.67× | Movies & TV |
| Young-adult fiction | 7.5× | Literature |
| Non-fiction books | 4.99× | Literature |
| Wattpad | 6.78× | Internet & Social Media |
| Detective fiction | 5.45× | Literature |
| Art Collecting | 7.61× | Arts & Culture |
| Vegetable Gardening | 5.76× | Food & Beverages |
| Downton Abbey | 6.03× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.81 |
| Sports Activity | POWER | 1.42 |
| Early Adopter Mentality | POWER | 1.32 |
| Urban Lifestyle | OPEN | 1.27 |
| Individualism | JOY | 1.26 |
| Mindfulness | BALANCE | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.1% |
| Japan | 13.0% |
| United Kingdom | 7.9% |
See Urban fantasy audiences in other countries
More Literary genre audiences in Germany
- Humour (12,050,199)
- Fiction books (9,137,692)
- Fairy tale (7,195,530)
- Bestseller (6,261,458)
- Manga (5,559,993)
Frequently asked questions
How many fans does Urban fantasy have in Germany?
Urban fantasy has an estimated audience of 901,257 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Urban fantasy fans?
68.7% of Urban fantasy fans are female, 31.3% are male, with an average age of 36.6 years.
Which brands do Urban fantasy fans like most?
Urban fantasy fans show strongest brand affinity for JACK & JONES (75.56×), Hugendubel (12.5×), and Harry Potter (4.05×) over the country average.
Where do Urban fantasy fans live in Germany?
Urban fantasy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 235,011), Bayern (reach 132,870), and Baden-Württemberg (reach 111,958). These three regions account for the largest share of the active audience.
What other brands do Urban fantasy fans also like?
Beyond Urban fantasy itself, the audience over-indexes on Hugendubel (12.5×), Harry Potter (4.05×), Jojo Moyes (43.59×), and Twilight (series) (13.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Urban fantasy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.