Urban fantasy Audience in United States

Urban fantasy has an estimated audience of 3,890,658 people in United States. 69.7% are female, 30.3% are male, average age 36.1. Top regions: California, Texas, Florida. Top brand affinities: Goodreads, Superman, Amazon Kindle, Harry Potter, Young-adult fiction.

The average Urban fantasy fan in United States is 36.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goodreads, Superman, Amazon Kindle, with strongest over-indexing on Goodreads (12.27× the country average). Demographically, the Urban fantasy audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Social Media Usage, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic · Subtype: Literary genre

Demographics of Urban fantasy fans

Demographic split for Urban fantasy audience in United States
MetricValue
Female69.7%
Male30.3%
Average age36.1
Estimated audience size3,890,658

Audience persona

The typical Urban fantasy fan in United States is more female, around 36.1 years old, with strong Social Media Usage tendencies and a notable affinity for Goodreads.

Top regions in United States

Top regions ranked by reach for Urban fantasy in United States
RegionReachAffinity
California445,0871.04×
Texas308,7220.92×
Florida253,7450.96×
New York237,3421.09×
Georgia134,5771.12×
Illinois124,3380.96×
North Carolina124,0481.06×
Washington119,9001.54×
Pennsylvania118,5150.9×
Ohio110,0320.92×
Virginia105,5911.11×
Michigan102,4901.01×
New Jersey85,0100.86×
Maryland82,2981.23×
Tennessee77,5740.99×
Massachusetts77,1901.01×
Indiana72,2621.02×
Missouri69,9841.12×
Arizona68,7220.87×
Oregon54,6461.23×
Colorado53,7500.88×
Minnesota53,5110.96×
Utah51,9581.49×
Wisconsin50,9720.87×
Oklahoma50,6531.17×
Kentucky50,6291.04×
South Carolina48,4930.83×
Alabama44,4830.82×
Louisiana43,7380.87×
Nevada41,5151.1×
Connecticut35,7460.92×
Kansas33,3431.09×
Mississippi31,8840.99×
Arkansas31,5630.98×
Iowa28,3570.88×
Idaho21,5291.1×
New Mexico16,9010.87×
West Virginia15,7930.87×
Hawaii15,2590.91×
Nebraska15,1700.78×
New Hampshire14,2520.93×
Maine13,1560.94×
Washington, District of Columbia11,6070.99×
Rhode Island11,3690.92×
Alaska9,7561.17×
North Dakota8,1741.02×
Delaware8,0380.75×
Montana7,8510.73×
South Dakota7,7490.86×
Wyoming7,3001.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Urban fantasy audience
BrandAffinityCategory
Goodreads12.27×Literature
Superman2.3×Movies & TV
Amazon Kindle8×Literature
Harry Potter2.68×Movies & TV
Young-adult fiction7.85×Literature
Rosie O'Donnell10.91×Movies & TV
Ligue 112.97×Sports
Supernatural (U.S. TV series)8.19×Movies & TV
Romance novels3.83×Literature
Bass guitar3.3×Music & Radio
Book discussion club6.25×Literature
Hobby Lobby2.36×Home & Garden
Game of Thrones3.41×Movies & TV
E-book readers4.5×Technology & Electronics
The Vampire Diaries8.96×Movies & TV
Los Angeles FC10.9×Sports
Reddit2.27×Internet & Social Media
San Jose Earthquakes20×Sports
Short story3.87×Literature
Cello5.06×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Urban fantasy audience
TraitClusterScore
Social Media UsageJOY1.35
MindfulnessBALANCE1.16
CreativityOPEN1.12
TraditionCONSERVATISM1.1
Pet OwnershipJOY1.09
SpiritualityBALANCE1.07

Worldwide distribution

Worldwide audience distribution share by country for Urban fantasy
CountryShare
United States31.1%
Japan13.0%
United Kingdom7.9%

See Urban fantasy audiences in other countries

More Literary genre audiences in United States

Frequently asked questions

How many fans does Urban fantasy have in United States?

Urban fantasy has an estimated audience of 3,890,658 people in United States, concentrated in California and Texas.

What is the gender split and age of Urban fantasy fans?

69.7% of Urban fantasy fans are female, 30.3% are male, with an average age of 36.1 years.

Which brands do Urban fantasy fans like most?

Urban fantasy fans show strongest brand affinity for Goodreads (12.27×), Superman (2.3×), and Amazon Kindle (8×) over the country average.

Where do Urban fantasy fans live in United States?

Urban fantasy fans in United States are most concentrated in California (reach 445,087), Texas (reach 308,722), and Florida (reach 253,745). These three regions account for the largest share of the active audience.

What other brands do Urban fantasy fans also like?

Beyond Urban fantasy itself, the audience over-indexes on Superman (2.3×), Amazon Kindle (8×), Harry Potter (2.68×), and Young-adult fiction (7.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Urban fantasy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.