A data profile of the people who buy, follow and care about Das Sommerhaus der Stars in Germany — modelled from more than twelve digital signal sources. Das Sommerhaus der Stars has an estimated audience of 947,561 people in Germany.
The average Das Sommerhaus der Stars fan in Germany is 33.9 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include otoMoto.pl, Scooby-Doo, Sarah Engels, with strongest over-indexing on otoMoto.pl (18.84× the country average).
Demographically, the Das Sommerhaus der Stars audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Extroversion, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Das Sommerhaus der Stars fan in Germany is more female, around 33.9 years old, with strong Extroversion tendencies and a notable affinity for otoMoto.pl.
The key figures that characterise the Das Sommerhaus der Stars profile in Germany.
69.4% are female, 30.6% are male, average age 33.9.
| Metric | Value |
|---|---|
| Female | 69.4% |
| Male | 30.6% |
| Average age | 33.9 |
| Estimated audience size | 947,561 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 11% |
of the worldwide Das Sommerhaus der Stars audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 87.1% |
| Austria | 6.3% |
| Switzerland | 3.7% |
Where the Das Sommerhaus der Stars audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~200K | 1.21× | |
| 02 | Sachsen-Anhalt | ~30K | 1.19× | |
| 03 | Mecklenburg-Vorpommern | ~20K | 1.16× | |
| 04 | Schleswig-Holstein | ~40K | 1.12× | |
| 05 | Brandenburg | ~30K | 1.11× | |
| 06 | Hamburg | ~20K | 1.06× | |
| 07 | Niedersachsen | ~90K | 1.05× | |
| 08 | Rheinland-Pfalz | ~50K | 1.03× | |
| 09 | Sachsen | ~40K | 0.97× | |
| 10 | Bremen | ~8K | 0.97× | |
| 11 | Thüringen | ~20K | 0.94× | |
| 12 | Berlin | ~40K | 0.89× | |
| 13 | Saarland | ~10K | 0.89× | |
| 14 | Hessen | ~60K | 0.85× | |
| 15 | Bayern | ~100K | 0.81× | |
| 16 | Baden-Württemberg | ~100K | 0.80× |
The strongest cross-interests of the Das Sommerhaus der Stars audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | otoMoto.pl | Cars & Mobility | 18.84× | ||
| 02 | Köln 50667 | Movies & TV | 13.82× | ||
| 03 | Scooby-Doo | Movies & TV | 6.91× | ||
| 04 | Unter Uns | Movies & TV | 6.17× | ||
| 05 | Alles was zählt | Movies & TV | 5.12× | ||
| 06 | Sarah Engels | Movies & TV | 4.97× | ||
| 07 | Beetlejuice | Movies & TV | 4.85× | ||
| 08 | PromiFlash | Internet & Social Media | 3.59× | ||
| 09 | Gute Zeiten, schlechte Zeiten | Movies & TV | 3.18× | ||
| 10 | Let's Dance (German TV series) | Movies & TV | 3.18× | ||
| 11 | Deichmann | Shopping | 2.66× | ||
| 12 | Transfermarkt | Sports | 2.45× | ||
| 13 | Helene Fischer | Music & Radio | 2.39× | ||
| 14 | Airbnb | Travel & Leisure | 2.14× | ||
| 15 | Rossmann | Shopping | 2.13× | ||
| 16 | Nature | Home & Garden | 2.08× | ||
| 17 | Family | Kids & Family | 1.83× | ||
| 18 | TikTok | Internet & Social Media | 1.78× | ||
| 19 | Tagesschau | Movies & TV | 1.74× | ||
| 20 | FC Bayern Munich | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.39× | |
| Family Orientation | CONSERVATISM | 1.29× | |
| Price Sensitivity | PREMIUM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.71× | |
| Urban Lifestyle | OPEN | 0.78× | |
| Career Orientation | POWER | 0.84× |
Das Sommerhaus der Stars has an estimated audience of 947,561 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
69.4% of Das Sommerhaus der Stars fans are female, 30.6% are male, with an average age of 33.9 years.
Das Sommerhaus der Stars fans show strongest brand affinity for otoMoto.pl (18.84×), Scooby-Doo (6.91×), and Sarah Engels (4.97×) over the country average.
Das Sommerhaus der Stars fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Das Sommerhaus der Stars itself, the audience over-indexes on Scooby-Doo (6.91×), Sarah Engels (4.97×), Alles was zählt (5.12×), and Köln 50667 (13.82×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Das Sommerhaus der Stars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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