Copenhagen Audience in Germany
Copenhagen has an estimated audience of 1,599,019 people in Germany. 59.3% are female, 40.7% are male, average age 39.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Momondo, Deichmann, Aral AG, Tagesschau, Pandora.
The average Copenhagen fan in Germany is 39.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Momondo, Deichmann, Aral AG, with strongest over-indexing on Momondo (14.14× the country average). Demographically, the Copenhagen audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Copenhagen fans
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 39.5 |
| Estimated audience size | 1,599,019 |
Audience persona
The typical Copenhagen fan in Germany is more female, around 39.5 years old, with strong Design Affinity tendencies and a notable affinity for Momondo.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 362,084 | 1.03× |
| Bayern | 252,377 | 0.98× |
| Baden-Württemberg | 199,227 | 0.91× |
| Niedersachsen | 172,638 | 1.11× |
| Hessen | 118,004 | 0.97× |
| Schleswig-Holstein | 99,960 | 1.74× |
| Berlin | 77,745 | 1.09× |
| Sachsen | 65,325 | 0.83× |
| Hamburg | 62,603 | 1.73× |
| Rheinland-Pfalz | 61,602 | 0.77× |
| Brandenburg | 41,704 | 0.84× |
| Mecklenburg-Vorpommern | 33,832 | 1.11× |
| Sachsen-Anhalt | 27,074 | 0.65× |
| Thüringen | 25,702 | 0.63× |
| Bremen | 14,696 | 1.07× |
| Saarland | 10,196 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Momondo | 14.14× | Travel & Leisure |
| Deichmann | 3.05× | Shopping |
| Aral AG | 2.71× | Cars & Mobility |
| Tagesschau | 2× | Movies & TV |
| Pandora | 5.36× | Fashion & Accessoires |
| 1.85× | Internet & Social Media | |
| Bild | 1.94× | News |
| IKEA | 2.1× | Home & Garden |
| REWE | 2.12× | Shopping |
| Pets | 1.74× | Pets & Animals |
| Software | 1.81× | Technology & Electronics |
| Shoes | 2.04× | Fashion & Accessoires |
| Computers | 1.69× | Technology & Electronics |
| Obi (store) | 2× | Shopping |
| 2.07× | Internet & Social Media | |
| Kaufland | 2.08× | Shopping |
| YouTube | 1.78× | Movies & TV |
| 2.13× | Internet & Social Media | |
| Leisure | 1.94× | Travel & Leisure |
| Airbnb | 2.22× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.14 |
| Sustainability | BALANCE | 1.55 |
| Quality Awareness | PREMIUM | 1.44 |
| Early Adopter Mentality | POWER | 1.43 |
| Community Orientation | OPEN | 1.42 |
| Creativity | OPEN | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| Denmark | 13.3% |
| United States | 11.0% |
| Italy | 7.8% |
See Copenhagen audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Copenhagen have in Germany?
Copenhagen has an estimated audience of 1,599,019 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Copenhagen fans?
59.3% of Copenhagen fans are female, 40.7% are male, with an average age of 39.5 years.
Which brands do Copenhagen fans like most?
Copenhagen fans show strongest brand affinity for Momondo (14.14×), Deichmann (3.05×), and Aral AG (2.71×) over the country average.
Where do Copenhagen fans live in Germany?
Copenhagen fans in Germany are most concentrated in Nordrhein-Westfalen (reach 362,084), Bayern (reach 252,377), and Baden-Württemberg (reach 199,227). These three regions account for the largest share of the active audience.
What other brands do Copenhagen fans also like?
Beyond Copenhagen itself, the audience over-indexes on Deichmann (3.05×), Aral AG (2.71×), Tagesschau (2×), and Pandora (5.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Copenhagen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.