Reykjavík Audience in United States

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Reykjavík has an estimated audience of 1,414,655 people in United States. 57.2% are female, 42.8% are male, average age 40.0. Top regions: California, New York, Texas. Top brand affinities: Lulu (company), Iceland, Halifax (United Kingdom bank), Lutein, Icelandair.

The average Reykjavík fan in United States is 40.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Lulu (company), Iceland, Halifax (United Kingdom bank), with strongest over-indexing on Lulu (company) (42.66× the country average). Demographically, the Reykjavík audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Reykjavík fans

Demographic split for Reykjavík audience in United States
MetricValue
Female57.2%
Male42.8%
Average age40.0
Estimated audience size1,414,655

Audience persona

The typical Reykjavík fan in United States is more female, around 40.0 years old, with strong Patriotism tendencies and a notable affinity for Lulu (company).

Top regions in United States

Top regions ranked by reach for Reykjavík in United States
RegionReachAffinity
California148,9930.96×
New York113,0941.43×
Texas93,9250.77×
Florida89,7430.94×
Illinois54,9261.17×
Pennsylvania50,9601.07×
North Carolina48,8531.15×
Massachusetts47,9621.72×
Virginia46,6461.35×
Washington46,2161.63×
New Jersey44,7371.24×
Michigan35,7790.97×
Georgia34,4670.79×
Colorado33,8461.52×
Ohio33,5090.77×
Maryland33,1001.36×
Minnesota29,7141.47×
Tennessee29,3461.03×
Wisconsin22,3791.05×
Arizona21,5520.75×
Oregon20,5011.26×
Indiana19,4050.75×
Connecticut16,5511.17×
Missouri16,4130.72×
South Carolina15,3940.72×
Louisiana13,9870.77×
Kentucky11,9690.67×
Utah11,4490.9×
Alabama11,2000.57×
Oklahoma10,0960.64×
Nevada9,2450.68×
Iowa8,7820.75×
Washington, District of Columbia8,3521.96×
Kansas8,0820.72×
New Hampshire7,9351.42×
Maine7,5561.49×
Arkansas6,7710.58×
Idaho6,5050.92×
Mississippi5,3770.46×
Nebraska5,3500.75×
Rhode Island5,0211.11×
Hawaii4,8870.8×
New Mexico4,3950.62×
West Virginia4,1550.63×
Alaska4,0731.35×
Montana3,8380.98×
Vermont3,1801.28×
Delaware3,0850.79×
South Dakota2,4890.76×
North Dakota2,3310.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Reykjavík audience
BrandAffinityCategory
Lulu (company)42.66×Shopping
Iceland28.07×Travel & Leisure
Halifax (United Kingdom bank)88.97×Business & Career
Lutein109.92×Health
Icelandair61.58×Travel & Leisure
AAA (band)15.72×Music & Radio
Guide to Iceland98.7×Travel & Leisure
Teen magazine47.58×News
Blue Lagoon Iceland105.44×Travel & Leisure
Faculty of Medicine Siriraj Hospital, Mahidol University45.76×Business & Career
Nantes35.64×Travel & Leisure
NatWest96.91×Business & Career
Tops Supermarket93.72×Shopping
Sainsbury's Bank97.42×Business & Career
Cameron Smith52.97×Sports
Electric Brixton67.65×Music & Radio
Tesco Bank100.87×Business & Career
Oslo23.63×Travel & Leisure
BODEGA15.42×Music & Radio
Norway8.74×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Reykjavík audience
TraitClusterScore
PatriotismCONSERVATISM3.34
TravellingTHRILL3.1
Risk AppetiteTHRILL2.94
Luxury OrientationPREMIUM2.73
SustainabilityBALANCE2.04
Design AffinityPREMIUM2

Worldwide distribution

Worldwide audience distribution share by country for Reykjavík
CountryShare
United States18.5%
United Kingdom11.8%
China7.3%

See Reykjavík audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Reykjavík have in United States?

Reykjavík has an estimated audience of 1,414,655 people in United States, concentrated in California and New York.

What is the gender split and age of Reykjavík fans?

57.2% of Reykjavík fans are female, 42.8% are male, with an average age of 40.0 years.

Which brands do Reykjavík fans like most?

Reykjavík fans show strongest brand affinity for Lulu (company) (42.66×), Iceland (28.07×), and Halifax (United Kingdom bank) (88.97×) over the country average.

Where do Reykjavík fans live in United States?

Reykjavík fans in United States are most concentrated in California (reach 148,993), New York (reach 113,094), and Texas (reach 93,925). These three regions account for the largest share of the active audience.

What other brands do Reykjavík fans also like?

Beyond Reykjavík itself, the audience over-indexes on Iceland (28.07×), Halifax (United Kingdom bank) (88.97×), Lutein (109.92×), and Icelandair (61.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Reykjavík. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.