Rascasse Audience Intelligence

Reykjavík Audience in United States

A data profile of the people who buy, follow and care about Reykjavík in United States — modelled from more than twelve digital signal sources. Reykjavík has an estimated audience of 1,414,655 people in United States.

#266among City in United States#1563among POI in United States#1418in Travel & Leisure

The average Reykjavík fan in United States is 40.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Lulu (company), Halifax (United Kingdom bank), Iceland, with strongest over-indexing on Lulu (company) (42.66× the country average).

Demographically, the Reykjavík audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Travelling, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Reykjavík fan in United States is more female, around 40.0 years old, with strong Travelling tendencies and a notable affinity for Lulu (company).

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Reykjavík profile in United States.

Audience size
1.4M
in United States
Gender
57.2%♀
42.8% male
Age
40.0
average years
Country rank
#18540
POI in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Reykjavík fans

57.2% are female, 42.8% are male, average age 40.0.

Fig. 02

Gender split

57.2%
Female
42.8%
Male
Demographic split for Reykjavík audience in United States
MetricValue
Female57.2%
Male42.8%
Average age40.0
Estimated audience size1,414,655
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Reykjavík audience in United States
Age bracketShare%
16-1918%
20-2920%
30-3919%
40-4921%
50+23%
Fig. 04

Worldwide distribution

18.9%

of the worldwide Reykjavík audience comes from United States.

Worldwide audience distribution share by country for Reykjavík
CountryShare
United States18.9%
United Kingdom12.0%
China7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Reykjavík audience in United States is strongest.

Fig. 05

Top regions by affinity

Reykjavík fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~7K1.73×
02Washington~50K1.71×
03Massachusetts~40K1.60×
04Alaska~5K1.52×
05Colorado~30K1.45×
06Maine~7K1.41×
07Minnesota~30K1.38×
08Oregon~20K1.35×
09New York~100K1.33×
10Virginia~40K1.27×
11New Hampshire~7K1.27×
12Maryland~30K1.26×
13Vermont~3K1.22×
14New Jersey~40K1.17×
15Illinois~50K1.15×
16Connecticut~20K1.14×
17Rhode Island~5K1.12×
18North Carolina~50K1.10×
19Wisconsin~20K1.05×
20Montana~4K1.04×
21Pennsylvania~50K1.00×
22Tennessee~30K0.99×
23California~200K0.97×
24Idaho~7K0.97×
25Utah~10K0.93×
26Florida~90K0.92×
27Hawaii~6K0.91×
28South Dakota~3K0.88×
29North Dakota~3K0.88×
30Delaware~3K0.87×
31Louisiana~20K0.84×
32Michigan~30K0.83×
33Iowa~9K0.79×
34Nebraska~6K0.79×
35Georgia~30K0.77×
36Arizona~20K0.76×
37South Carolina~20K0.76×
38Kansas~8K0.76×
39Texas~90K0.75×
40West Virginia~5K0.75×
41New Mexico~5K0.74×
42Ohio~30K0.73×
43Indiana~20K0.73×
44Missouri~20K0.72×
45Kentucky~10K0.72×
46Nevada~10K0.72×
47Oklahoma~10K0.67×
48Arkansas~8K0.67×
49Alabama~10K0.63×
50Mississippi~7K0.59×
Fig. 06

Affinity by region

Affinity by region — Reykjavík, United States
0.59×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Reykjavík audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Reykjavík audience
#·InterestCategoryAffinity×
01LuteinHealth109.92×
02Blue Lagoon IcelandTravel & Leisure105.44×
03Tesco BankBusiness & Career100.87×
04Guide to IcelandTravel & Leisure98.70×
05Sainsbury's BankBusiness & Career97.42×
06NatWestBusiness & Career96.91×
07Tops SupermarketShopping93.72×
08Vanity Fair EspañaFashion & Accessoires90.34×
09Halifax (United Kingdom bank)Business & Career88.97×
10Electric BrixtonMusic & Radio67.65×
11IcelandairTravel & Leisure61.58×
12Cameron SmithSports52.97×
13Teen magazineNews47.58×
14Faculty of Medicine Siriraj Hospital, Mahidol UniversityBusiness & Career45.76×
15Lulu (company)Shopping42.66×
16NantesTravel & Leisure35.64×
17IcelandTravel & Leisure28.07×
18OsloTravel & Leisure23.63×
19AAA (band)Music & Radio15.72×
20BODEGAMusic & Radio15.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Reykjavík audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Reykjavík audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.75×
Design AffinityPREMIUM1.52×
Community OrientationOPEN1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Reykjavík audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.99×
Price SensitivityPREMIUM1.04×
ExtroversionTHRILL1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Reykjavík have in United States?

Reykjavík has an estimated audience of 1,414,655 people in United States, concentrated in California and New York.

02

What is the gender split and age of Reykjavík fans?

57.2% of Reykjavík fans are female, 42.8% are male, with an average age of 40.0 years.

03

Which brands do Reykjavík fans like most?

Reykjavík fans show strongest brand affinity for Lulu (company) (42.66×), Halifax (United Kingdom bank) (88.97×), and Iceland (28.07×) over the country average.

04

Where do Reykjavík fans live in United States?

Reykjavík fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Reykjavík fans also like?

Beyond Reykjavík itself, the audience over-indexes on Halifax (United Kingdom bank) (88.97×), Iceland (28.07×), Lutein (109.92×), and Icelandair (61.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See Reykjavík audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Reykjavík. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →