Rascasse Audience Intelligence

Sainsbury's Bank Target Market in United States

A data profile of the people who buy, follow and care about Sainsbury's Bank in United States — modelled from more than twelve digital signal sources. Sainsbury's Bank has an estimated audience of 72,655 people in United States.

#152among Bank in United States#9449among Brand in United States#5496in Business & Career

The average Sainsbury's Bank fan in United States is 35.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Sainsbury's Bank profile in United States.

Audience size
73K
in United States
Gender
54.4%♀
45.6% male
Age
35.4
average years
Country rank
#87950
Brand in United States
Fig. 01

Search interest · 12-month trend

+309%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sainsbury's Bank

54.4% are female, 45.6% are male, average age 35.4.

Fig. 02

Gender split

54.4%
Female
45.6%
Male
Demographic split for Sainsbury's Bank audience in United States
MetricValue
Female54.4%
Male45.6%
Average age35.4
Estimated audience size72,655
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Sainsbury's Bank audience in United States
Age bracketShare%
16-1921%
20-2931%
30-3922%
40-4916%
50+10%
Fig. 04

Worldwide distribution

9.4%

of the worldwide Sainsbury's Bank audience comes from United States.

Worldwide audience distribution share by country for Sainsbury's Bank
CountryShare
United Kingdom80.6%
United States9.4%
India2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sainsbury's Bank audience in United States is strongest.

Fig. 05

Top regions by affinity

Sainsbury's Bank customers by region in United States
#RegionReachAffinity×
01Kansas~1K2.05×
02New York~6K1.47×
03Wyoming<1K1.35×
04Washington, District of Columbia<1K1.27×
05Georgia~2K1.10×
06Mississippi<1K1.04×
07Florida~5K1.03×
08Tennessee~1K1.02×
09Colorado~1K1.02×
10West Virginia<1K1.02×
11New Hampshire<1K1.02×
12Montana<1K1.02×
13Delaware<1K1.02×
14Alaska<1K1.02×
15Maine<1K1.01×
16Rhode Island<1K1.01×
17South Dakota<1K1.00×
18North Dakota<1K1.00×
19Alabama~1K0.99×
20Kentucky<1K0.99×
21Connecticut<1K0.99×
22Idaho<1K0.98×
23Nebraska<1K0.98×
24Hawaii<1K0.98×
25Arkansas<1K0.97×
26New Mexico<1K0.97×
27Missouri~1K0.96×
28South Carolina~1K0.95×
29Louisiana<1K0.95×
30Oklahoma<1K0.95×
31Iowa<1K0.95×
32Maryland~1K0.94×
33Nevada<1K0.94×
34Illinois~2K0.93×
35New Jersey~2K0.93×
36Utah<1K0.93×
37Indiana~1K0.92×
38Oregon<1K0.92×
39Wisconsin<1K0.91×
40North Carolina~2K0.90×
41Minnesota<1K0.90×
42Pennsylvania~2K0.89×
43Massachusetts~1K0.89×
44Virginia~2K0.88×
45Arizona~1K0.88×
46Washington~1K0.88×
47Ohio~2K0.87×
48Michigan~2K0.87×
49California~7K0.84×
50Texas~5K0.77×
Fig. 06

Affinity by region

Affinity by region — Sainsbury's Bank, United States
0.77×1.00×2.05×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sainsbury's Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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