BODEGA Audience in United States
BODEGA has an estimated audience of 2,019,536 people in United States. 54.4% are female, 45.6% are male, average age 32.9. Top brand affinities: Google Maps, Indeed.com, Circle K, Diet Coke, A&W Restaurants.
Top brand affinities include Google Maps, Indeed.com, Circle K, with strongest over-indexing on Google Maps (6.9× the country average). Demographically, the BODEGA audience skews balanced with an average age of 32.9, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
Category: Music & Radio · Type: Person · Subtype: New wave
Demographics of BODEGA fans
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 32.9 |
| Estimated audience size | 2,019,536 |
Audience persona
The typical BODEGA fan in United States is balanced, around 32.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Google Maps.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 6.9× | Internet & Social Media |
| Indeed.com | 6.19× | Business & Career |
| Circle K | 9.87× | Shopping |
| Diet Coke | 33.32× | Food & Beverages |
| A&W Restaurants | 26.76× | Food & Beverages |
| Capital One | 4.94× | Business & Career |
| 7-Eleven | 5.93× | Shopping |
| Planet Fitness | 4.13× | Sports |
| Enterprise Rent-A-Car | 6.18× | Cars & Mobility |
| Bruegger's Bagels | 25.43× | Food & Beverages |
| Hot pot | 24.59× | Food & Beverages |
| Google News | 5.78× | News |
| Wingstop | 4.06× | Food & Beverages |
| Wattpad | 9.68× | Internet & Social Media |
| Diaper bag | 5.73× | Kids & Family |
| OpenTable | 10.33× | Food & Beverages |
| Reykjavík | 21.12× | Travel & Leisure |
| Apple Store | 6.28× | Shopping |
| DuckDuckGo | 7.11× | Internet & Social Media |
| Aaron Rodgers | 4.79× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.34 |
| Indulgence | JOY | 1.28 |
| Career Orientation | POWER | 1.21 |
| Need for Security | CONSERVATISM | 1.19 |
| Extroversion | THRILL | 1.14 |
| Social Media Usage | JOY | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.5% |
| Spain | 14.4% |
| Mexico | 10.9% |
See BODEGA audiences in other countries
More New wave audiences in United States
- HighSchool (7,375,320)
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- ADULT. (2,847,052)
- Crows (2,711,783)
- ACTORS (2,461,493)
How to read this data
Audience size is the estimated number of people in United States who actively search for BODEGA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.