Rascasse Audience Intelligence

BODEGA Audience in United States

A data profile of the people who buy, follow and care about BODEGA in United States — modelled from more than twelve digital signal sources. BODEGA has an estimated audience of 2,075,408 people in United States.

#7among New wave in United States#2500among Person in United States#1540in Music & Radio

The average BODEGA fan in United States is 32.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Diet Coke, 7-Eleven, Wingstop, with strongest over-indexing on Diet Coke (36.68× the country average).

Demographically, the BODEGA audience skews balanced with an average age of 32.9, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BODEGA fan in United States is balanced, around 32.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Diet Coke.

Category: Music & Radio · Type: Person · Subtype: New wave

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BODEGA profile in United States.

Audience size
2.1M
in United States
Gender
54.4%♀
45.6% male
Age
32.9
average years
Country rank
#13842
Person in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of BODEGA fans

54.4% are female, 45.6% are male, average age 32.9.

Fig. 02

Gender split

54.4%
Female
45.6%
Male
Demographic split for BODEGA audience in United States
MetricValue
Female54.4%
Male45.6%
Average age32.9
Estimated audience size2,075,408
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the BODEGA audience in United States
Age bracketShare%
16-1942%
20-2916%
30-3915%
40-4914%
50+13%
Fig. 04

Worldwide distribution

31.4%

of the worldwide BODEGA audience comes from United States.

Worldwide audience distribution share by country for BODEGA
CountryShare
United States31.4%
Spain13.6%
Mexico11.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BODEGA audience in United States is strongest.

Fig. 05

Top regions by affinity

BODEGA fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~10K4.74×
02New York~200K1.98×
03South Carolina~60K1.86×
04Ohio~100K1.75×
05Montana~10K1.72×
06Wisconsin~50K1.65×
07Washington, District of Columbia~10K1.64×
08Michigan~80K1.58×
09California~300K1.30×
10Connecticut~20K1.23×
11Massachusetts~50K1.20×
12Florida~100K1.10×
13Tennessee~40K1.06×
14Illinois~70K1.03×
15Alabama~30K1.00×
16Georgia~60K0.99×
17Rhode Island~6K0.96×
18Utah~20K0.95×
19Texas~200K0.94×
20North Carolina~60K0.91×
21Colorado~30K0.89×
22Arizona~40K0.88×
23New Jersey~40K0.87×
24Louisiana~20K0.85×
25Kentucky~20K0.85×
26Pennsylvania~50K0.80×
27South Dakota~4K0.77×
28Indiana~30K0.74×
29New Hampshire~6K0.74×
30Virginia~40K0.73×
31Maryland~30K0.72×
32Oregon~20K0.72×
33Nebraska~7K0.72×
34Alaska~3K0.72×
35Oklahoma~20K0.71×
36Kansas~10K0.71×
37Idaho~7K0.71×
38Washington~30K0.70×
39North Dakota~3K0.68×
40Arkansas~10K0.67×
41West Virginia~6K0.67×
42Maine~5K0.66×
43Delaware~4K0.66×
44Minnesota~20K0.64×
45Iowa~10K0.64×
46Hawaii~6K0.64×
47Missouri~20K0.63×
48Mississippi~10K0.63×
49New Mexico~6K0.63×
50Nevada~10K0.59×
Fig. 06

Affinity by region

Affinity by region — BODEGA, United States
0.59×1.00×4.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BODEGA audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BODEGA audience
#·InterestCategoryAffinity×
01Diet CokeFood & Beverages36.68×
02San Miguel BreweryFood & Beverages23.63×
03ReykjavíkTravel & Leisure15.42×
04Canadian whiskyFood & Beverages9.82×
05TravelCenters of AmericaTravel & Leisure9.69×
067-ElevenShopping5.66×
07WingstopFood & Beverages4.54×
08Soft drinksFood & Beverages3.55×
09Pizza HutFood & Beverages3.19×
10Domino's PizzaFood & Beverages3.09×
11Bourbon whiskeyFood & Beverages3.09×
12Buffalo Wild WingsFood & Beverages2.61×
13LivemusicMusic & Radio2.39×
14SubwayFood & Beverages2.33×
15Little CaesarsFood & Beverages2.32×
16Planet FitnessSports2.05×
17Popeyes Louisiana KitchenFood & Beverages2.04×
18MilkFood & Beverages1.97×
19Taco BellFood & Beverages1.85×
20McDonald'sFood & Beverages1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BODEGA audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BODEGA audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.65×
IndulgenceJOY1.37×
Career OrientationPOWER1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BODEGA audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.68×
SustainabilityBALANCE0.71×
Quality AwarenessPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does BODEGA have in United States?

BODEGA has an estimated audience of 2,075,408 people in United States, concentrated in California and New York.

02

What is the gender split and age of BODEGA fans?

54.4% of BODEGA fans are female, 45.6% are male, with an average age of 32.9 years.

03

Which brands do BODEGA fans like most?

BODEGA fans show strongest brand affinity for Diet Coke (36.68×), 7-Eleven (5.66×), and Wingstop (4.54×) over the country average.

04

Where do BODEGA fans live in United States?

BODEGA fans in United States are most concentrated in California (reach ~300K), New York (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do BODEGA fans also like?

Beyond BODEGA itself, the audience over-indexes on 7-Eleven (5.66×), Wingstop (4.54×), Pizza Hut (3.19×), and Domino's Pizza (3.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More New wave audiences in United States

See BODEGA audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for BODEGA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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