A data profile of the people who buy, follow and care about Crows in United States — modelled from more than twelve digital signal sources. Crows has an estimated audience of 3,203,248 people in United States.
The average Crows fan in United States is 39.8 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Google Flights, The Hives, George Ezra, with strongest over-indexing on Google Flights (8.43× the country average).
Demographically, the Crows audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Crows fan in United States is balanced, around 39.8 years old, with strong Patriotism tendencies and a notable affinity for Google Flights.
The key figures that characterise the Crows profile in United States.
45.1% are female, 54.9% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 45.1% |
| Male | 54.9% |
| Average age | 39.8 |
| Estimated audience size | 3,203,248 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 24% |
of the worldwide Crows audience comes from United States.
| Country | Share |
|---|---|
| United States | 42.5% |
| India | 9.8% |
| United Kingdom | 8.1% |
Where the Crows audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Oregon | ~50K | 1.39× | |
| 02 | Washington | ~90K | 1.37× | |
| 03 | New Jersey | ~100K | 1.28× | |
| 04 | Maine | ~10K | 1.25× | |
| 05 | Utah | ~30K | 1.20× | |
| 06 | North Carolina | ~100K | 1.18× | |
| 07 | Arkansas | ~30K | 1.15× | |
| 08 | Oklahoma | ~40K | 1.14× | |
| 09 | Texas | ~300K | 1.13× | |
| 10 | Montana | ~10K | 1.12× | |
| 11 | Vermont | ~6K | 1.11× | |
| 12 | West Virginia | ~20K | 1.08× | |
| 13 | California | ~400K | 1.07× | |
| 14 | Kentucky | ~40K | 1.07× | |
| 15 | Indiana | ~60K | 1.04× | |
| 16 | Kansas | ~30K | 1.04× | |
| 17 | Pennsylvania | ~100K | 1.02× | |
| 18 | Missouri | ~50K | 1.02× | |
| 19 | New Mexico | ~20K | 1.02× | |
| 20 | New Hampshire | ~10K | 1.02× | |
| 21 | Alabama | ~40K | 1.01× | |
| 22 | Alaska | ~7K | 1.01× | |
| 23 | Idaho | ~20K | 1.00× | |
| 24 | Virginia | ~80K | 0.99× | |
| 25 | Arizona | ~60K | 0.99× | |
| 26 | Ohio | ~90K | 0.96× | |
| 27 | Georgia | ~90K | 0.95× | |
| 28 | Wyoming | ~4K | 0.95× | |
| 29 | North Dakota | ~6K | 0.94× | |
| 30 | Michigan | ~80K | 0.93× | |
| 31 | Minnesota | ~40K | 0.93× | |
| 32 | Rhode Island | ~9K | 0.93× | |
| 33 | South Dakota | ~7K | 0.93× | |
| 34 | Wisconsin | ~40K | 0.92× | |
| 35 | Nevada | ~30K | 0.92× | |
| 36 | Nebraska | ~10K | 0.92× | |
| 37 | Illinois | ~100K | 0.91× | |
| 38 | Florida | ~200K | 0.90× | |
| 39 | Tennessee | ~60K | 0.90× | |
| 40 | Louisiana | ~40K | 0.90× | |
| 41 | Massachusetts | ~60K | 0.89× | |
| 42 | South Carolina | ~40K | 0.89× | |
| 43 | Mississippi | ~20K | 0.89× | |
| 44 | Delaware | ~8K | 0.88× | |
| 45 | New York | ~200K | 0.87× | |
| 46 | Connecticut | ~30K | 0.87× | |
| 47 | Iowa | ~20K | 0.85× | |
| 48 | Maryland | ~50K | 0.84× | |
| 49 | Hawaii | ~10K | 0.78× | |
| 50 | Washington, District of Columbia | ~7K | 0.69× |
The strongest cross-interests of the Crows audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | George Ezra | Music & Radio | 75.30× | ||
| 02 | The Hives | Music & Radio | 35.77× | ||
| 03 | James Blunt | Music & Radio | 31.70× | ||
| 04 | Myles Smith | Music & Radio | 28.39× | ||
| 05 | Ryan Adams | Music & Radio | 16.09× | ||
| 06 | Beyblade | Literature | 13.87× | ||
| 07 | Romeo and Juliet | Arts & Culture | 11.14× | ||
| 08 | John Denver | Music & Radio | 10.93× | ||
| 09 | Isabel Van Gelder | Music & Radio | 10.91× | ||
| 10 | Eva Mendes | Movies & TV | 10.01× | ||
| 11 | Goo Goo Dolls | Music & Radio | 8.82× | ||
| 12 | Google Flights | Travel & Leisure | 8.43× | ||
| 13 | International education | Business & Career | 7.69× | ||
| 14 | Lily Allen | Music & Radio | 6.42× | ||
| 15 | Britpop | Music & Radio | 4.55× | ||
| 16 | Sabrina Carpenter | Music & Radio | 3.12× | ||
| 17 | IHOP | Food & Beverages | 2.65× | ||
| 18 | Real property | Home & Garden | 2.32× | ||
| 19 | Dollar General | Shopping | 1.62× | ||
| 20 | Nonprofit organization | Politics & Society | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.64× | |
| Community Orientation | OPEN | 1.63× | |
| Spirituality | BALANCE | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.74× | |
| Family Orientation | CONSERVATISM | 0.95× | |
| Convenience Orientation | PREMIUM | 0.96× |
Crows has an estimated audience of 3,203,248 people in United States, concentrated in California and Texas.
45.1% of Crows fans are female, 54.9% are male, with an average age of 39.8 years.
Crows fans show strongest brand affinity for Google Flights (8.43×), The Hives (35.77×), and George Ezra (75.3×) over the country average.
Crows fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Crows itself, the audience over-indexes on The Hives (35.77×), George Ezra (75.3×), Eva Mendes (10.01×), and James Blunt (31.7×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Crows. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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