ACTORS Audience in United States

ACTORS has an estimated audience of 2,461,492 people in United States. 82.4% are female, 17.6% are male, average age 40.7. Top brand affinities: Saving, Flash memory, Ayrton Senna, Canino, Gaelic football.
Top brand affinities include Saving, Flash memory, Ayrton Senna, with strongest over-indexing on Saving (2.1× the country average). Demographically, the ACTORS audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.
Category: Music & Radio · Type: Person · Subtype: New wave
Demographics of ACTORS fans
| Metric | Value |
|---|---|
| Female | 82.4% |
| Male | 17.6% |
| Average age | 40.7 |
| Estimated audience size | 2,461,492 |
Audience persona
The typical ACTORS fan in United States is more female, around 40.7 years old, with strong Indulgence tendencies and a notable affinity for Saving.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Saving | 2.1× | Business & Career |
| Flash memory | 2.15× | Technology & Electronics |
| Ayrton Senna | 3.24× | Sports |
| Canino | 7.75× | Travel & Leisure |
| Gaelic football | 1.54× | Sports |
| Al Ahly SC | 1.56× | Sports |
| Assassin's Creed: Bloodlines | 1.76× | Games |
| International University of Business Agriculture and Technology | 1.84× | Business & Career |
| Parma | 2.11× | Travel & Leisure |
| Roaming | 2.66× | Technology & Electronics |
| British Grand Prix | 3.02× | Sports |
| Ottumwa, Iowa | 3.76× | Travel & Leisure |
| Brooklyn College | 1.69× | Business & Career |
| Jorja Fox | 2.15× | Movies & TV |
| Duranguense | 1.8× | Music & Radio |
| Aleksander Barkov, Jr. | 2.19× | Sports |
| Bandung Institute of Technology | 2× | Business & Career |
| All You Need Is Love | 2.93× | Music & Radio |
| Cachaça | 2.18× | Food & Beverages |
| Tus, Iran | 2.05× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.15 |
| Urban Lifestyle | OPEN | 1.77 |
| Quality Awareness | PREMIUM | 1.7 |
| Family Orientation | CONSERVATISM | 1.59 |
| Community Orientation | OPEN | 1.55 |
| Social Media Usage | JOY | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.9% |
| India | 17.0% |
| United Kingdom | 6.8% |
See ACTORS audiences in other countries
More New wave audiences in United States
- HighSchool (7,375,320)
- Iceage (3,742,121)
- ADULT. (2,847,052)
- Crows (2,711,783)
- BODEGA (2,019,536)
How to read this data
Audience size is the estimated number of people in United States who actively search for ACTORS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.