ACTORS Audience in United States

ACTORS has an estimated audience of 2,461,492 people in United States. 82.4% are female, 17.6% are male, average age 40.7. Top brand affinities: Reddit, Drama movies, Burger King, Subway, Starbucks.

Top brand affinities include Reddit, Drama movies, Burger King, with strongest over-indexing on Reddit (3.02× the country average). Demographically, the ACTORS audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.

Category: Music & Radio · Type: Person · Subtype: New wave

Demographics of ACTORS fans

Demographic split for ACTORS audience in United States
MetricValue
Female82.4%
Male17.6%
Average age40.7
Estimated audience size2,461,492

Audience persona

The typical ACTORS fan in United States is more female, around 40.7 years old, with strong Indulgence tendencies and a notable affinity for Reddit.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for ACTORS audience
BrandAffinityCategory
Reddit3.02×Internet & Social Media
Drama moviesMovies & TV
Burger King2.04×Food & Beverages
Subway2.05×Food & Beverages
Starbucks1.76×Food & Beverages
Pinterest1.5×Internet & Social Media
Walgreens1.61×Shopping
American Airlines1.56×Travel & Leisure
Babysitting8.57×Kids & Family
Pizza Hut1.51×Food & Beverages
Denver Nuggets2.16×Sports
FedEx1.71×Business & Career
Milwaukee Bucks2.19×Sports
Sun tanning2.73×Beauty & Wellness
The Strokes9.88×Music & Radio
Snapchat1.53×Internet & Social Media
Charitable organization1.55×Politics & Society
Health insurance1.71×Business & Career
Life insurance1.66×Business & Career
Royal family3.05×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by ACTORS audience
TraitClusterScore
IndulgenceJOY2.15
Urban LifestyleOPEN1.77
Quality AwarenessPREMIUM1.7
Family OrientationCONSERVATISM1.59
Community OrientationOPEN1.55
Social Media UsageJOY1.33

Worldwide distribution

Worldwide audience distribution share by country for ACTORS
CountryShare
United States38.9%
India17.0%
United Kingdom6.8%

See ACTORS audiences in other countries

More New wave audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for ACTORS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.