ACTORS Audience in United States
ACTORS has an estimated audience of 2,461,492 people in United States. 82.4% are female, 17.6% are male, average age 40.7. Top brand affinities: Reddit, Drama movies, Burger King, Subway, Starbucks.
Top brand affinities include Reddit, Drama movies, Burger King, with strongest over-indexing on Reddit (3.02× the country average). Demographically, the ACTORS audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.
Category: Music & Radio · Type: Person · Subtype: New wave
Demographics of ACTORS fans
| Metric | Value |
|---|---|
| Female | 82.4% |
| Male | 17.6% |
| Average age | 40.7 |
| Estimated audience size | 2,461,492 |
Audience persona
The typical ACTORS fan in United States is more female, around 40.7 years old, with strong Indulgence tendencies and a notable affinity for Reddit.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 3.02× | Internet & Social Media | |
| Drama movies | 2× | Movies & TV |
| Burger King | 2.04× | Food & Beverages |
| Subway | 2.05× | Food & Beverages |
| Starbucks | 1.76× | Food & Beverages |
| 1.5× | Internet & Social Media | |
| Walgreens | 1.61× | Shopping |
| American Airlines | 1.56× | Travel & Leisure |
| Babysitting | 8.57× | Kids & Family |
| Pizza Hut | 1.51× | Food & Beverages |
| Denver Nuggets | 2.16× | Sports |
| FedEx | 1.71× | Business & Career |
| Milwaukee Bucks | 2.19× | Sports |
| Sun tanning | 2.73× | Beauty & Wellness |
| The Strokes | 9.88× | Music & Radio |
| Snapchat | 1.53× | Internet & Social Media |
| Charitable organization | 1.55× | Politics & Society |
| Health insurance | 1.71× | Business & Career |
| Life insurance | 1.66× | Business & Career |
| Royal family | 3.05× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.15 |
| Urban Lifestyle | OPEN | 1.77 |
| Quality Awareness | PREMIUM | 1.7 |
| Family Orientation | CONSERVATISM | 1.59 |
| Community Orientation | OPEN | 1.55 |
| Social Media Usage | JOY | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.9% |
| India | 17.0% |
| United Kingdom | 6.8% |
See ACTORS audiences in other countries
More New wave audiences in United States
- HighSchool (7,375,320)
- Iceage (3,742,121)
- ADULT. (2,847,052)
- Crows (2,711,783)
- BODEGA (2,019,536)
How to read this data
Audience size is the estimated number of people in United States who actively search for ACTORS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.