ACTORS Audience in United States

ACTORS logo

ACTORS has an estimated audience of 2,461,492 people in United States. 82.4% are female, 17.6% are male, average age 40.7. Top brand affinities: Saving, Flash memory, Ayrton Senna, Canino, Gaelic football.

Top brand affinities include Saving, Flash memory, Ayrton Senna, with strongest over-indexing on Saving (2.1× the country average). Demographically, the ACTORS audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.

Category: Music & Radio · Type: Person · Subtype: New wave

Demographics of ACTORS fans

Demographic split for ACTORS audience in United States
MetricValue
Female82.4%
Male17.6%
Average age40.7
Estimated audience size2,461,492

Audience persona

The typical ACTORS fan in United States is more female, around 40.7 years old, with strong Indulgence tendencies and a notable affinity for Saving.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for ACTORS audience
BrandAffinityCategory
Saving2.1×Business & Career
Flash memory2.15×Technology & Electronics
Ayrton Senna3.24×Sports
Canino7.75×Travel & Leisure
Gaelic football1.54×Sports
Al Ahly SC1.56×Sports
Assassin's Creed: Bloodlines1.76×Games
International University of Business Agriculture and Technology1.84×Business & Career
Parma2.11×Travel & Leisure
Roaming2.66×Technology & Electronics
British Grand Prix3.02×Sports
Ottumwa, Iowa3.76×Travel & Leisure
Brooklyn College1.69×Business & Career
Jorja Fox2.15×Movies & TV
Duranguense1.8×Music & Radio
Aleksander Barkov, Jr.2.19×Sports
Bandung Institute of TechnologyBusiness & Career
All You Need Is Love2.93×Music & Radio
Cachaça2.18×Food & Beverages
Tus, Iran2.05×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by ACTORS audience
TraitClusterScore
IndulgenceJOY2.15
Urban LifestyleOPEN1.77
Quality AwarenessPREMIUM1.7
Family OrientationCONSERVATISM1.59
Community OrientationOPEN1.55
Social Media UsageJOY1.33

Worldwide distribution

Worldwide audience distribution share by country for ACTORS
CountryShare
United States38.9%
India17.0%
United Kingdom6.8%

See ACTORS audiences in other countries

More New wave audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for ACTORS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.