A data profile of the people who buy, follow and care about ACTORS in United States — modelled from more than twelve digital signal sources. ACTORS has an estimated audience of 4,916,519 people in United States.
The average ACTORS fan in United States is 38.9 years old, more female, and lives primarily in Florida.
The audience is concentrated in Florida, Texas, California.
Top brand affinities include Reddit, Subway, McDonald's, with strongest over-indexing on Reddit (4.41× the country average).
Demographically, the ACTORS audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Indulgence, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical ACTORS fan in United States is more female, around 38.9 years old, with strong Indulgence tendencies and a notable affinity for Reddit.
The key figures that characterise the ACTORS profile in United States.
59.3% are female, 40.7% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 38.9 |
| Estimated audience size | 4,916,519 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 30% | |
| 30-39 | 32% | |
| 40-49 | 20% | |
| 50+ | 12% |
Where the ACTORS audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mississippi | ~100K | 4.64× | |
| 02 | Louisiana | ~100K | 3.23× | |
| 03 | Arkansas | ~80K | 3.09× | |
| 04 | Alabama | ~100K | 2.62× | |
| 05 | Tennessee | ~100K | 1.98× | |
| 06 | Oklahoma | ~60K | 1.81× | |
| 07 | Missouri | ~80K | 1.60× | |
| 08 | Nebraska | ~20K | 1.55× | |
| 09 | South Dakota | ~10K | 1.42× | |
| 10 | Illinois | ~100K | 1.35× | |
| 11 | Kansas | ~30K | 1.33× | |
| 12 | Kentucky | ~50K | 1.28× | |
| 13 | Iowa | ~30K | 1.16× | |
| 14 | Florida | ~200K | 1.14× | |
| 15 | Utah | ~30K | 1.12× | |
| 16 | North Carolina | ~100K | 1.05× | |
| 17 | North Dakota | ~7K | 1.04× | |
| 18 | Ohio | ~100K | 1.03× | |
| 19 | Wisconsin | ~50K | 1.03× | |
| 20 | Georgia | ~100K | 1.00× | |
| 21 | Wyoming | ~5K | 0.98× | |
| 22 | Minnesota | ~40K | 0.96× | |
| 23 | West Virginia | ~10K | 0.85× | |
| 24 | Texas | ~200K | 0.80× | |
| 25 | Nevada | ~20K | 0.80× | |
| 26 | Montana | ~7K | 0.80× | |
| 27 | Arizona | ~50K | 0.76× | |
| 28 | South Carolina | ~40K | 0.76× | |
| 29 | Hawaii | ~9K | 0.62× | |
| 30 | Virginia | ~50K | 0.59× | |
| 31 | Alaska | ~4K | 0.59× | |
| 32 | Delaware | ~5K | 0.54× | |
| 33 | Maryland | ~30K | 0.53× | |
| 34 | New Jersey | ~40K | 0.52× | |
| 35 | Washington, District of Columbia | ~5K | 0.50× | |
| 36 | Pennsylvania | ~50K | 0.49× | |
| 37 | Connecticut | ~20K | 0.48× | |
| 38 | Idaho | ~7K | 0.47× | |
| 39 | New York | ~80K | 0.46× | |
| 40 | New Mexico | ~7K | 0.46× | |
| 41 | Indiana | ~30K | 0.45× | |
| 42 | Rhode Island | ~4K | 0.43× | |
| 43 | California | ~100K | 0.42× | |
| 44 | Colorado | ~20K | 0.42× | |
| 45 | Massachusetts | ~30K | 0.41× | |
| 46 | Washington | ~30K | 0.40× | |
| 47 | New Hampshire | ~5K | 0.40× | |
| 48 | Maine | ~5K | 0.40× | |
| 49 | Oregon | ~10K | 0.39× | |
| 50 | Michigan | ~30K | 0.38× |
The strongest cross-interests of the ACTORS audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Babysitting | Kids & Family | 13.60× | ||
| 02 | Internet & Social Media | 4.41× | |||
| 03 | Subway | Food & Beverages | 3.50× | ||
| 04 | Hypermarket | Shopping | 3.31× | ||
| 05 | McDonald's | Food & Beverages | 2.98× | ||
| 06 | FedEx | Business & Career | 2.62× | ||
| 07 | Pizza Hut | Food & Beverages | 2.56× | ||
| 08 | Burger King | Food & Beverages | 2.56× | ||
| 09 | Snapchat | Internet & Social Media | 2.55× | ||
| 10 | Drama movies | Movies & TV | 2.43× | ||
| 11 | Starbucks | Food & Beverages | 2.43× | ||
| 12 | IKEA | Home & Garden | 2.04× | ||
| 13 | TMZ | Internet & Social Media | 2.02× | ||
| 14 | Shopping malls | Shopping | 2.00× | ||
| 15 | Theme parks | Travel & Leisure | 1.97× | ||
| 16 | Nonprofit organization | Politics & Society | 1.94× | ||
| 17 | Internet & Social Media | 1.92× | |||
| 18 | Airbnb | Travel & Leisure | 1.79× | ||
| 19 | Barbecue | Food & Beverages | 1.75× | ||
| 20 | Breaking news | Movies & TV | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.39× | |
| Community Orientation | OPEN | 2.32× | |
| Urban Lifestyle | OPEN | 2.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.66× | |
| Luxury Orientation | PREMIUM | 0.68× | |
| Extroversion | THRILL | 0.77× |
ACTORS has an estimated audience of 4,916,519 people in United States, concentrated in Florida and Texas.
59.3% of ACTORS fans are female, 40.7% are male, with an average age of 38.9 years.
ACTORS fans show strongest brand affinity for Reddit (4.41×), Subway (3.5×), and McDonald's (2.98×) over the country average.
ACTORS fans in United States are most concentrated in Florida (reach ~200K), Texas (reach ~200K), and California (reach ~100K). These three regions account for the largest share of the active audience.
Beyond ACTORS itself, the audience over-indexes on Subway (3.5×), McDonald's (2.98×), Drama movies (2.43×), and Pizza Hut (2.56×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for ACTORS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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