ADULT. Audience in United States
ADULT. has an estimated audience of 2,847,051 people in United States. 69.4% are female, 30.6% are male, average age 39.7. Top brand affinities: Goop, Governor of Michigan, Fairy godmother, Historic site, Mathcore.
Top brand affinities include Goop, Governor of Michigan, Fairy godmother, with strongest over-indexing on Goop (14.74× the country average). Demographically, the ADULT. audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.
Category: Music & Radio · Type: Person · Subtype: New wave
Demographics of ADULT. fans
| Metric | Value |
|---|---|
| Female | 69.4% |
| Male | 30.6% |
| Average age | 39.7 |
| Estimated audience size | 2,847,051 |
Audience persona
The typical ADULT. fan in United States is more female, around 39.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Goop.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 14.74× | Internet & Social Media |
| Governor of Michigan | 17.59× | Politics & Society |
| Fairy godmother | 17.49× | Literature |
| Historic site | 8.78× | Arts & Culture |
| Mathcore | 14.97× | Music & Radio |
| Grinch | 7.04× | Movies & TV |
| Wok | 11.45× | Food & Beverages |
| Google Home | 11.11× | Technology & Electronics |
| Hipster | 16.07× | Politics & Society |
| Hibachi | 13× | Food & Beverages |
| Elsword | 24.54× | Games |
| headspace | 13.99× | Health |
| Harlow | 17.02× | Travel & Leisure |
| Cherish (group) | 14.27× | Music & Radio |
| Grace Slick | 11.37× | Music & Radio |
| No Escape (1994 film) | 14.49× | Movies & TV |
| Hardik Pandya | 19.13× | Sports |
| Vocal harmony | 5.56× | Music & Radio |
| El Paso County, Colorado | 15.68× | Travel & Leisure |
| TV Fanatic | 12.76× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.79 |
| Risk Appetite | THRILL | 1.86 |
| Extroversion | THRILL | 1.25 |
| Price Sensitivity | PREMIUM | 1.23 |
| Design Affinity | PREMIUM | 1.06 |
| Pet Ownership | JOY | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.4% |
| India | 19.6% |
| United Kingdom | 8.2% |
See ADULT. audiences in other countries
More New wave audiences in United States
- HighSchool (7,375,320)
- Iceage (3,742,121)
- Crows (2,711,783)
- ACTORS (2,461,493)
- BODEGA (2,019,536)
How to read this data
Audience size is the estimated number of people in United States who actively search for ADULT.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.