ADULT. Audience in Germany
ADULT. has an estimated audience of 269,317 people in Germany. 69.9% are female, 30.1% are male, average age 38.5. Top brand affinities: Gil Ofarim, Stradivarius, Škoda Kodiaq, Home Delivery, Figure painting (hobby).
Top brand affinities include Gil Ofarim, Stradivarius, Škoda Kodiaq, with strongest over-indexing on Gil Ofarim (2.75× the country average). Demographically, the ADULT. audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Indulgence, Mindfulness.
Category: Music & Radio · Type: Person · Subtype: New wave
Demographics of ADULT. fans
| Metric | Value |
|---|---|
| Female | 69.9% |
| Male | 30.1% |
| Average age | 38.5 |
| Estimated audience size | 269,317 |
Audience persona
The typical ADULT. fan in Germany is more female, around 38.5 years old, with strong Indulgence tendencies and a notable affinity for Gil Ofarim.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.75× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 2.31× | Cars & Mobility |
| Home Delivery | 2.35× | Food & Beverages |
| Figure painting (hobby) | 2.6× | Arts & Culture |
| Corfu (regional unit) | 1.95× | Travel & Leisure |
| Headhunters (film) | 2.81× | Movies & TV |
| Buddy – The Buddy Holly Story | 2.61× | Music & Radio |
| Hatten | 2.81× | Travel & Leisure |
| Volvo V60 | 2.27× | Cars & Mobility |
| Sinister (band) | 5.96× | Music & Radio |
| San Gil | 1.99× | Travel & Leisure |
| Keeper (password manager) | 1.96× | Technology & Electronics |
| Homesteading | 2.74× | Home & Garden |
| Bugatti Chiron | 2.32× | Cars & Mobility |
| Gloria | 1.96× | Music & Radio |
| Pantsuit | 2.73× | Fashion & Accessoires |
| Theocracy | 4.13× | Music & Radio |
| Throne of Glass | 2.18× | Literature |
| Building insulation | 1.67× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.2 |
| Mindfulness | BALANCE | 1.11 |
| Luxury Orientation | PREMIUM | 1.05 |
| Family Orientation | CONSERVATISM | 1.01 |
| Sports Activity | POWER | 1 |
| Tradition | CONSERVATISM | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.4% |
| India | 19.6% |
| United Kingdom | 8.2% |
See ADULT. audiences in other countries
More New wave audiences in Germany
- Iceage (1,390,781)
- SPRINTS (970,069)
- Home Front (409,238)
- Merchandise (367,592)
- HighSchool (313,204)
How to read this data
Audience size is the estimated number of people in Germany who actively search for ADULT.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.