ADULT. Audience in Germany
ADULT. has an estimated audience of 269,317 people in Germany. 69.9% are female, 30.1% are male, average age 38.5. Top brand affinities: Thomas Gottschalk, Self care, Family, Tagesschau, Hairstyle.
Top brand affinities include Thomas Gottschalk, Self care, Family, with strongest over-indexing on Thomas Gottschalk (4× the country average). Demographically, the ADULT. audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Indulgence, Mindfulness.
Category: Music & Radio · Type: Person · Subtype: New wave
Demographics of ADULT. fans
| Metric | Value |
|---|---|
| Female | 69.9% |
| Male | 30.1% |
| Average age | 38.5 |
| Estimated audience size | 269,317 |
Audience persona
The typical ADULT. fan in Germany is more female, around 38.5 years old, with strong Indulgence tendencies and a notable affinity for Thomas Gottschalk.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Thomas Gottschalk | 4× | Movies & TV |
| Self care | 2.85× | Health |
| Family | 1.65× | Kids & Family |
| Tagesschau | 1.53× | Movies & TV |
| Hairstyle | 2.47× | Beauty & Wellness |
| Vacations | 2.21× | Travel & Leisure |
| Hygiene | 2.52× | Beauty & Wellness |
| RTL Television | 2.49× | Movies & TV |
| Stuttgart | 2.44× | Travel & Leisure |
| Horseback riding | 3.9× | Sports |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| German language | 1.97× | Politics & Society |
| Gala | 1.62× | News |
| Storm of Love | 2.49× | Movies & TV |
| Cholesterol | 3.84× | Food & Beverages |
| Arthritis awareness | 5.08× | Health |
| Catering | 2.83× | Food & Beverages |
| Zac Efron | 4.21× | Movies & TV |
| Google News | 2.3× | News |
| Robert Redford | 2.41× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.2 |
| Mindfulness | BALANCE | 1.11 |
| Luxury Orientation | PREMIUM | 1.05 |
| Family Orientation | CONSERVATISM | 1.01 |
| Sports Activity | POWER | 1 |
| Tradition | CONSERVATISM | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.4% |
| India | 19.6% |
| United Kingdom | 8.2% |
See ADULT. audiences in other countries
More New wave audiences in Germany
- Iceage (1,390,781)
- SPRINTS (970,069)
- Home Front (409,238)
- Merchandise (367,592)
- HighSchool (313,204)
How to read this data
Audience size is the estimated number of people in Germany who actively search for ADULT.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.