Rascasse Audience Intelligence

BODEGA Audience in Germany

A data profile of the people who buy, follow and care about BODEGA in Germany — modelled from more than twelve digital signal sources. BODEGA has an estimated audience of 279,862 people in Germany.

#9among New wave in Germany#3913among Person in Germany#2314in Music & Radio

The average BODEGA fan in Germany is 36.3 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Papa John's Pizza, Fried chicken, McCafé, with strongest over-indexing on Papa John's Pizza (35.8× the country average).

Demographically, the BODEGA audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical BODEGA fan in Germany is more male, around 36.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Papa John's Pizza.

Category: Music & Radio · Type: Person · Subtype: New wave

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BODEGA profile in Germany.

Audience size
280K
in Germany
Gender
44.5%♀
55.5% male
Age
36.3
average years
Country rank
#18249
Person in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of BODEGA fans

44.5% are female, 55.5% are male, average age 36.3.

Fig. 02

Gender split

44.5%
Female
55.5%
Male
Demographic split for BODEGA audience in Germany
MetricValue
Female44.5%
Male55.5%
Average age36.3
Estimated audience size279,862
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the BODEGA audience in Germany
Age bracketShare%
16-1925%
20-2921%
30-3921%
40-4921%
50+12%
Fig. 04

Worldwide distribution

4.2%

of the worldwide BODEGA audience comes from Germany.

Worldwide audience distribution share by country for BODEGA
CountryShare
United States31.4%
Spain13.6%
Mexico11.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BODEGA audience in Germany is strongest.

Fig. 05

Top regions by affinity

BODEGA fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~100K3.34×
02Hamburg~8K1.26×
03Berlin~10K1.11×
04Niedersachsen~30K1.09×
05Rheinland-Pfalz~10K1.03×
06Sachsen-Anhalt~7K1.01×
07Nordrhein-Westfalen~60K0.99×
08Baden-Württemberg~40K0.99×
09Hessen~20K0.94×
10Bremen~2K0.88×
11Sachsen~10K0.87×
12Schleswig-Holstein~8K0.80×
13Saarland~3K0.76×
14Brandenburg~6K0.69×
15Thüringen~5K0.69×
16Mecklenburg-Vorpommern~4K0.66×
Fig. 06

Affinity by region

Affinity by region — BODEGA, Germany
0.66×1.00×3.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BODEGA audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BODEGA audience
#·InterestCategoryAffinity×
01Papa John's PizzaFood & Beverages35.80×
02Outback SteakhouseFood & Beverages29.62×
03Fried chickenFood & Beverages17.20×
04McCaféFood & Beverages14.53×
05Chivas RegalFood & Beverages14.17×
06Home DeliveryFood & Beverages11.63×
07Joe CockerMusic & Radio9.50×
08French friesFood & Beverages9.49×
09Five GuysFood & Beverages8.47×
10HomebrewingFood & Beverages8.31×
11KFCFood & Beverages7.20×
12SandwichFood & Beverages6.98×
13Greek cuisineFood & Beverages6.19×
14Spanish cuisineFood & Beverages5.96×
15Scotch whiskyFood & Beverages5.30×
16HamburgerFood & Beverages4.44×
17PaybackShopping3.47×
18Aral AGCars & Mobility2.67×
19PostbankBusiness & Career2.16×
20FC Bayern MunichSports1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BODEGA audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BODEGA audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM3.06×
IndulgenceJOY1.69×
Urban LifestyleOPEN1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BODEGA audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.69×
DIY MentalityTHRILL0.73×
ExtroversionTHRILL0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does BODEGA have in Germany?

BODEGA has an estimated audience of 279,862 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of BODEGA fans?

44.5% of BODEGA fans are female, 55.5% are male, with an average age of 36.3 years.

03

Which brands do BODEGA fans like most?

BODEGA fans show strongest brand affinity for Papa John's Pizza (35.8×), Fried chicken (17.2×), and McCafé (14.53×) over the country average.

04

Where do BODEGA fans live in Germany?

BODEGA fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~60K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do BODEGA fans also like?

Beyond BODEGA itself, the audience over-indexes on Fried chicken (17.2×), McCafé (14.53×), KFC (7.2×), and French fries (9.49×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More New wave audiences in Germany

See BODEGA audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for BODEGA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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