BODEGA Audience in Germany
BODEGA has an estimated audience of 277,120 people in Germany. 44.5% are female, 55.5% are male, average age 36.3. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: KFC, McCafé, Fried chicken, Home Delivery, Transfermarkt.
The average BODEGA fan in Germany is 36.3 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include KFC, McCafé, Fried chicken, with strongest over-indexing on KFC (7.11× the country average). Demographically, the BODEGA audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: New wave
Demographics of BODEGA fans
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 36.3 |
| Estimated audience size | 277,120 |
Audience persona
The typical BODEGA fan in Germany is more male, around 36.3 years old, with strong Convenience Orientation tendencies and a notable affinity for KFC.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 71,719 | 1.61× |
| Nordrhein-Westfalen | 67,110 | 1.11× |
| Baden-Württemberg | 43,775 | 1.16× |
| Niedersachsen | 33,429 | 1.24× |
| Hessen | 22,214 | 1.05× |
| Rheinland-Pfalz | 15,662 | 1.13× |
| Berlin | 15,475 | 1.25× |
| Sachsen | 10,493 | 0.77× |
| Hamburg | 9,244 | 1.48× |
| Schleswig-Holstein | 8,096 | 0.81× |
| Sachsen-Anhalt | 7,344 | 1.02× |
| Brandenburg | 5,742 | 0.67× |
| Thüringen | 4,290 | 0.61× |
| Mecklenburg-Vorpommern | 3,124 | 0.59× |
| Saarland | 2,288 | 0.67× |
| Bremen | 1,971 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| KFC | 7.11× | Food & Beverages |
| McCafé | 13.82× | Food & Beverages |
| Fried chicken | 11.96× | Food & Beverages |
| Home Delivery | 10.97× | Food & Beverages |
| Transfermarkt | 3.1× | Sports |
| Aral AG | 2.62× | Cars & Mobility |
| Beko | 14.1× | Technology & Electronics |
| FC Bayern Munich | 1.93× | Sports |
| Tagesschau | 1.89× | Movies & TV |
| Drop shipping | 2.97× | Shopping |
| Hygiene | 3.11× | Beauty & Wellness |
| French fries | 5.71× | Food & Beverages |
| Coca-Cola | 5.98× | Food & Beverages |
| Buffalo Wild Wings | 24.32× | Food & Beverages |
| Casino | 4.55× | Games |
| Fressnapf | 2.9× | Shopping |
| Patrick Dempsey | 10.88× | Movies & TV |
| Soft drinks | 3.27× | Food & Beverages |
| Ryanair | 2.03× | Travel & Leisure |
| Postbank | 2.19× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.89 |
| Urban Lifestyle | OPEN | 1.53 |
| Sustainability | BALANCE | 1.52 |
| Sports Activity | POWER | 1.25 |
| Indulgence | JOY | 1.22 |
| Family Orientation | CONSERVATISM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.5% |
| Spain | 14.4% |
| Mexico | 10.9% |
See BODEGA audiences in other countries
More New wave audiences in Germany
- Iceage (1,390,781)
- SPRINTS (970,069)
- Home Front (409,238)
- Merchandise (367,592)
- HighSchool (313,204)
Frequently asked questions
How many fans does BODEGA have in Germany?
BODEGA has an estimated audience of 277,120 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of BODEGA fans?
44.5% of BODEGA fans are female, 55.5% are male, with an average age of 36.3 years.
Which brands do BODEGA fans like most?
BODEGA fans show strongest brand affinity for KFC (7.11×), McCafé (13.82×), and Fried chicken (11.96×) over the country average.
Where do BODEGA fans live in Germany?
BODEGA fans in Germany are most concentrated in Bayern (reach 71,719), Nordrhein-Westfalen (reach 67,110), and Baden-Württemberg (reach 43,775). These three regions account for the largest share of the active audience.
What other brands do BODEGA fans also like?
Beyond BODEGA itself, the audience over-indexes on McCafé (13.82×), Fried chicken (11.96×), Home Delivery (10.97×), and Transfermarkt (3.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for BODEGA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.