Rascasse Audience Intelligence

Western Europe Audience in United States

A data profile of the people who buy, follow and care about Western Europe in United States — modelled from more than twelve digital signal sources. Western Europe has an estimated audience of 2,695,689 people in United States.

#121among Region in United States#846among POI in United States#896in Travel & Leisure

The average Western Europe fan in United States is 43.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Monte Carlo, Lithuania, Web server, with strongest over-indexing on Monte Carlo (28.47× the country average).

Demographically, the Western Europe audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Western Europe fan in United States is more female, around 43.8 years old, with strong Patriotism tendencies and a notable affinity for Monte Carlo.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Western Europe profile in United States.

Audience size
2.7M
in United States
Gender
55.4%♀
44.6% male
Age
43.8
average years
Country rank
#11220
POI in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Western Europe fans

55.4% are female, 44.6% are male, average age 43.8.

Fig. 02

Gender split

55.4%
Female
44.6%
Male
Demographic split for Western Europe audience in United States
MetricValue
Female55.4%
Male44.6%
Average age43.8
Estimated audience size2,695,689
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Western Europe audience in United States
Age bracketShare%
16-1912%
20-2914%
30-3918%
40-4923%
50+32%
Fig. 04

Worldwide distribution

9.2%

of the worldwide Western Europe audience comes from United States.

Worldwide audience distribution share by country for Western Europe
CountryShare
Belgium12.2%
Switzerland10.9%
Germany9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Western Europe audience in United States is strongest.

Fig. 05

Top regions by affinity

Western Europe fans by region: top regions in United States
#RegionReachAffinity×
01Texas~300K1.41×
02Washington, District of Columbia~10K1.25×
03Virginia~80K1.20×
04South Carolina~50K1.19×
05Washington~60K1.18×
06Minnesota~50K1.18×
07Oklahoma~40K1.17×
08Utah~30K1.16×
09Pennsylvania~100K1.15×
10California~300K1.14×
11Oregon~40K1.14×
12Nebraska~20K1.14×
13Massachusetts~60K1.12×
14Connecticut~30K1.07×
15Maine~10K1.06×
16Maryland~50K1.05×
17Alaska~6K1.05×
18North Dakota~6K1.05×
19Illinois~90K1.03×
20Florida~200K1.02×
21North Carolina~80K1.02×
22Indiana~50K1.02×
23Idaho~10K1.02×
24Louisiana~40K1.01×
25Missouri~40K1.00×
26Rhode Island~9K1.00×
27South Dakota~6K1.00×
28Wisconsin~40K0.98×
29Kansas~20K0.98×
30New York~100K0.97×
31Georgia~80K0.97×
32New Jersey~70K0.97×
33Kentucky~30K0.97×
34Hawaii~10K0.96×
35Vermont~5K0.96×
36Colorado~40K0.93×
37Montana~7K0.93×
38Tennessee~50K0.92×
39Nevada~20K0.91×
40Mississippi~20K0.91×
41West Virginia~10K0.91×
42New Hampshire~10K0.91×
43Delaware~7K0.91×
44Iowa~20K0.90×
45Arizona~50K0.89×
46Michigan~60K0.88×
47Arkansas~20K0.87×
48Ohio~70K0.85×
49Alabama~30K0.83×
50New Mexico~10K0.82×
Fig. 06

Affinity by region

Affinity by region — Western Europe, United States
0.82×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Western Europe audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Western Europe audience
#·InterestCategoryAffinity×
01Monte CarloTravel & Leisure28.47×
02Cultural tourismTravel & Leisure18.35×
03CitizenMTravel & Leisure18.35×
04LithuaniaTravel & Leisure16.91×
05ReykjavíkTravel & Leisure10.11×
06Karl MarxLiterature8.37×
07Berlin WallTravel & Leisure7.77×
08TrivagoTravel & Leisure6.07×
09German languagePolitics & Society5.96×
10FlightAwareTravel & Leisure5.58×
11Web serverTechnology & Electronics5.49×
12Chat roomInternet & Social Media4.24×
13Minnesota WildSports4.11×
14Non-alcoholic beverageFood & Beverages3.09×
15Mediterranean SeaTravel & Leisure2.95×
16InnovationBusiness & Career2.84×
17Renewable energyBusiness & Career2.38×
18PhilanthropyArts & Culture2.16×
19GeneticsKids & Family1.84×
20AirbnbTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Western Europe audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Western Europe audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.01×
TravellingTHRILL2.20×
Community OrientationOPEN1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Western Europe audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.65×
Price SensitivityPREMIUM0.73×
Social Media UsageJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Western Europe have in United States?

Western Europe has an estimated audience of 2,695,689 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Western Europe fans?

55.4% of Western Europe fans are female, 44.6% are male, with an average age of 43.8 years.

03

Which brands do Western Europe fans like most?

Western Europe fans show strongest brand affinity for Monte Carlo (28.47×), Lithuania (16.91×), and Web server (5.49×) over the country average.

04

Where do Western Europe fans live in United States?

Western Europe fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Western Europe fans also like?

Beyond Western Europe itself, the audience over-indexes on Lithuania (16.91×), Web server (5.49×), Berlin Wall (7.77×), and FlightAware (5.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Western Europe audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Western Europe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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