Western Europe Audience in United States
Western Europe has an estimated audience of 2,695,689 people in United States. 55.4% are female, 44.6% are male, average age 43.8. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, Nationality, Jelly-Beans, Electrolyte, Halsey, Oregon.
The average Western Europe fan in United States is 43.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, Nationality, Jelly-Beans, with strongest over-indexing on Urban Outfitters (6.02× the country average). Demographically, the Western Europe audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Western Europe fans
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 43.8 |
| Estimated audience size | 2,695,689 |
Audience persona
The typical Western Europe fan in United States is more female, around 43.8 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 378,329 | 1.28× |
| Texas | 310,174 | 1.34× |
| Florida | 217,627 | 1.19× |
| New York | 171,784 | 1.14× |
| Illinois | 99,652 | 1.11× |
| Pennsylvania | 99,103 | 1.09× |
| Georgia | 90,068 | 1.08× |
| North Carolina | 86,713 | 1.07× |
| Virginia | 83,161 | 1.27× |
| New Jersey | 75,310 | 1.1× |
| Ohio | 71,784 | 0.86× |
| Massachusetts | 67,247 | 1.27× |
| Washington | 65,645 | 1.21× |
| Michigan | 57,262 | 0.81× |
| Maryland | 55,020 | 1.19× |
| Tennessee | 54,412 | 1.01× |
| Arizona | 52,311 | 0.95× |
| Indiana | 48,574 | 0.99× |
| South Carolina | 41,863 | 1.03× |
| Oregon | 41,813 | 1.35× |
| Minnesota | 41,737 | 1.08× |
| Missouri | 40,814 | 0.94× |
| Colorado | 39,945 | 0.94× |
| Wisconsin | 33,212 | 0.82× |
| Connecticut | 32,762 | 1.21× |
| Kentucky | 32,064 | 0.95× |
| Louisiana | 31,961 | 0.92× |
| Alabama | 31,037 | 0.82× |
| Utah | 28,045 | 1.16× |
| Oklahoma | 27,954 | 0.93× |
| Nevada | 24,181 | 0.93× |
| Kansas | 18,781 | 0.88× |
| Arkansas | 17,742 | 0.8× |
| Iowa | 17,669 | 0.8× |
| Mississippi | 16,864 | 0.76× |
| Washington, District of Columbia | 13,005 | 1.61× |
| Nebraska | 12,859 | 0.95× |
| Idaho | 12,010 | 0.89× |
| Hawaii | 10,989 | 0.95× |
| West Virginia | 10,808 | 0.86× |
| Maine | 10,342 | 1.07× |
| New Mexico | 9,263 | 0.69× |
| New Hampshire | 9,207 | 0.87× |
| Rhode Island | 8,745 | 1.02× |
| Alaska | 6,215 | 1.08× |
| Montana | 5,896 | 0.79× |
| Delaware | 5,873 | 0.79× |
| South Dakota | 5,505 | 0.88× |
| North Dakota | 4,441 | 0.8× |
| Vermont | 4,014 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Urban Outfitters | 6.02× | Shopping |
| Nationality | 3.08× | Politics & Society |
| Jelly-Beans | 39.58× | Food & Beverages |
| Electrolyte | 5.26× | Health |
| Halsey, Oregon | 9.03× | Travel & Leisure |
| Alaska | 1.83× | Travel & Leisure |
| Nasal cavity | 8.25× | Health |
| Minnesota | 1.66× | Travel & Leisure |
| Israel | 1.89× | Travel & Leisure |
| Urban horticulture | 3.07× | Home & Garden |
| Voter registration | 3.97× | Politics & Society |
| Bully (2011 film) | 5.26× | Movies & TV |
| Nebraska Cornhuskers football | 2.77× | Sports |
| Albany County, New York | 8.73× | Travel & Leisure |
| Kendra Scott | 2.2× | Fashion & Accessoires |
| 3D printing | 1.82× | Technology & Electronics |
| Information technology consulting | 4.62× | Technology & Electronics |
| Khulna University | 17.56× | Business & Career |
| Jeep Wagoneer | 3.59× | Cars & Mobility |
| Nebraska | 1.69× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 4.74 |
| Travelling | THRILL | 3.21 |
| Community Orientation | OPEN | 2.37 |
| Spirituality | BALANCE | 1.99 |
| Sports Activity | POWER | 1.88 |
| Urban Lifestyle | OPEN | 1.87 |
Worldwide distribution
| Country | Share |
|---|---|
| Belgium | 12.2% |
| Switzerland | 10.9% |
| Germany | 9.5% |
See Western Europe audiences in other countries
More Region audiences in United States
- California (82,524,257)
- Florida (70,758,765)
- Texas (70,123,406)
- Southern United States (52,285,533)
- Hollywood (48,704,878)
Frequently asked questions
How many fans does Western Europe have in United States?
Western Europe has an estimated audience of 2,695,689 people in United States, concentrated in California and Texas.
What is the gender split and age of Western Europe fans?
55.4% of Western Europe fans are female, 44.6% are male, with an average age of 43.8 years.
Which brands do Western Europe fans like most?
Western Europe fans show strongest brand affinity for Urban Outfitters (6.02×), Nationality (3.08×), and Jelly-Beans (39.58×) over the country average.
Where do Western Europe fans live in United States?
Western Europe fans in United States are most concentrated in California (reach 378,329), Texas (reach 310,174), and Florida (reach 217,627). These three regions account for the largest share of the active audience.
What other brands do Western Europe fans also like?
Beyond Western Europe itself, the audience over-indexes on Nationality (3.08×), Jelly-Beans (39.58×), Electrolyte (5.26×), and Halsey, Oregon (9.03×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Western Europe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.