A data profile of the people who buy, follow and care about Rose water in United States — modelled from more than twelve digital signal sources. Rose water has an estimated audience of 806,747 people in United States.
The average Rose water fan in United States is 38.2 years old, more female, and lives primarily in Texas.
The audience is concentrated in Texas, California, North Carolina.
Top brand affinities include Farrah Abraham, An Education, Rose hip, with strongest over-indexing on Farrah Abraham (268.52× the country average).
Demographically, the Rose water audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Rose water fan in United States is more female, around 38.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Farrah Abraham.
The key figures that characterise the Rose water profile in United States.
80.2% are female, 19.8% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 80.2% |
| Male | 19.8% |
| Average age | 38.2 |
| Estimated audience size | 806,747 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 18% |
of the worldwide Rose water audience comes from United States.
| Country | Share |
|---|---|
| United States | 16.0% |
| Japan | 11.3% |
| Taiwan | 8.6% |
Where the Rose water audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Carolina | ~60K | 2.56× | |
| 02 | Texas | ~100K | 1.48× | |
| 03 | Georgia | ~40K | 1.48× | |
| 04 | Massachusetts | ~20K | 1.41× | |
| 05 | Louisiana | ~10K | 1.41× | |
| 06 | Maryland | ~20K | 1.29× | |
| 07 | Alabama | ~10K | 1.20× | |
| 08 | Washington, District of Columbia | ~3K | 1.20× | |
| 09 | South Carolina | ~10K | 1.18× | |
| 10 | Mississippi | ~8K | 1.17× | |
| 11 | New York | ~50K | 1.14× | |
| 12 | Florida | ~60K | 1.12× | |
| 13 | Virginia | ~20K | 1.12× | |
| 14 | Connecticut | ~9K | 1.12× | |
| 15 | California | ~100K | 1.11× | |
| 16 | Pennsylvania | ~30K | 1.06× | |
| 17 | Michigan | ~20K | 1.06× | |
| 18 | Illinois | ~30K | 1.05× | |
| 19 | New Jersey | ~20K | 1.05× | |
| 20 | Tennessee | ~20K | 1.01× | |
| 21 | Nevada | ~8K | 1.01× | |
| 22 | Arkansas | ~6K | 0.98× | |
| 23 | Delaware | ~2K | 0.98× | |
| 24 | New Mexico | ~4K | 0.96× | |
| 25 | Arizona | ~20K | 0.95× | |
| 26 | Washington | ~20K | 0.95× | |
| 27 | Minnesota | ~10K | 0.95× | |
| 28 | Rhode Island | ~2K | 0.93× | |
| 29 | Alaska | ~2K | 0.93× | |
| 30 | Oregon | ~9K | 0.92× | |
| 31 | Indiana | ~10K | 0.91× | |
| 32 | Colorado | ~10K | 0.90× | |
| 33 | Missouri | ~10K | 0.89× | |
| 34 | Ohio | ~20K | 0.88× | |
| 35 | Maine | ~3K | 0.88× | |
| 36 | Vermont | ~1K | 0.87× | |
| 37 | Oklahoma | ~8K | 0.86× | |
| 38 | Hawaii | ~3K | 0.85× | |
| 39 | New Hampshire | ~3K | 0.85× | |
| 40 | Kentucky | ~9K | 0.84× | |
| 41 | Kansas | ~5K | 0.84× | |
| 42 | Montana | ~2K | 0.84× | |
| 43 | Nebraska | ~3K | 0.83× | |
| 44 | Wisconsin | ~10K | 0.82× | |
| 45 | Utah | ~6K | 0.82× | |
| 46 | North Dakota | ~1K | 0.81× | |
| 47 | South Dakota | ~1K | 0.78× | |
| 48 | Idaho | ~3K | 0.77× | |
| 49 | West Virginia | ~3K | 0.77× | |
| 50 | Iowa | ~5K | 0.76× |
The strongest cross-interests of the Rose water audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | An Education | Movies & TV | 374.76× | ||
| 02 | Farrah Abraham | Movies & TV | 268.52× | ||
| 03 | Sport 5 | Movies & TV | 267.21× | ||
| 04 | Soplica (vodka) | Brand | 250.58× | ||
| 05 | Alba Botanica | Beauty & Wellness | 193.15× | ||
| 06 | Rose hip | Health | 184.40× | ||
| 07 | Jim E. Brown | Music & Radio | 177.42× | ||
| 08 | Córdoba, Argentina | Travel & Leisure | 85.05× | ||
| 09 | Cat Cora | Food & Beverages | 66.43× | ||
| 10 | Kölsch (beer) | Food & Beverages | 57.54× | ||
| 11 | Rose oil | Beauty & Wellness | 50.01× | ||
| 12 | Nice | Travel & Leisure | 36.86× | ||
| 13 | Milford | Food & Beverages | 31.97× | ||
| 14 | Sausage Party | Movies & TV | 28.55× | ||
| 15 | Restaurant Depot | Food & Beverages | 21.11× | ||
| 16 | Amber Rose | Fashion & Accessoires | 20.13× | ||
| 17 | Tim Horton | Sports | 20.00× | ||
| 18 | Eyes Wide Shut | Movies & TV | 20.00× | ||
| 19 | Shazam (service) | Music & Radio | 20.00× | ||
| 20 | Jenna Dewan | Movies & TV | 20.00× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.63× | |
| Design Affinity | PREMIUM | 1.55× | |
| Indulgence | JOY | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.95× | |
| Patriotism | CONSERVATISM | 0.96× | |
| Need for Security | CONSERVATISM | 0.98× |
Rose water has an estimated audience of 806,747 people in United States, concentrated in Texas and California.
80.2% of Rose water fans are female, 19.8% are male, with an average age of 38.2 years.
Rose water fans show strongest brand affinity for Farrah Abraham (268.52×), An Education (374.76×), and Rose hip (184.4×) over the country average.
Rose water fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and North Carolina (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Rose water itself, the audience over-indexes on An Education (374.76×), Rose hip (184.4×), Alba Botanica (193.15×), and Sport 5 (267.21×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Rose water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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