Milford Audience in United States

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Milford has an estimated audience of 1,519,633 people in United States. 64.9% are female, 35.1% are male, average age 40.5. Top regions: Massachusetts, Connecticut, Michigan. Top brand affinities: Regional styles of Mexican music, Natural rubber, Product design, Historic site, Mathcore.

The average Milford fan in United States is 40.5 years old, more female, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, Connecticut, Michigan. Top brand affinities include Regional styles of Mexican music, Natural rubber, Product design, with strongest over-indexing on Regional styles of Mexican music (7.07× the country average). Demographically, the Milford audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Tea

Demographics of Milford fans

Demographic split for Milford audience in United States
MetricValue
Female64.9%
Male35.1%
Average age40.5
Estimated audience size1,519,633

Audience persona

The typical Milford fan in United States is more female, around 40.5 years old, with strong Sustainability tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Milford in United States
RegionReachAffinity
Massachusetts158,2765.29×
Connecticut136,1288.93×
Michigan80,6072.03×
Ohio73,9911.58×
New York55,6710.66×
Pennsylvania44,1900.86×
Delaware37,6838.99×
New Jersey36,1830.94×
New Hampshire35,1145.86×
Texas28,6150.22×
California21,4430.13×
Florida17,9770.17×
Indiana17,3170.62×
Nebraska16,2502.13×
Maryland15,8240.61×
Rhode Island13,7322.84×
Illinois13,4480.27×
Kentucky12,4520.65×
Virginia12,3450.33×
Iowa10,2500.82×
Utah8,7360.64×
Georgia8,2460.18×
North Carolina7,4170.16×
Maine7,0141.29×
Kansas6,6340.55×
Wisconsin6,0210.26×
Missouri5,1170.21×
Arizona4,7230.15×
Minnesota4,3830.2×
Colorado4,2090.18×
Tennessee4,1510.14×
Washington4,0140.13×
South Carolina3,7930.17×
Louisiana3,3980.17×
Alabama2,5200.12×
Oklahoma2,4150.14×
Oregon2,3840.14×
Nevada2,2200.15×
Vermont1,7570.66×
Washington, District of Columbia1,7280.38×
Arkansas1,4140.11×
New Mexico1,3120.17×
West Virginia1,2490.18×
Idaho9790.13×
Mississippi9420.08×
South Dakota8390.24×
Hawaii6160.09×
Montana4820.11×
Alaska4540.14×
North Dakota3470.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Milford audience
BrandAffinityCategory
Regional styles of Mexican music7.07×Music & Radio
Natural rubber1.88×Cars & Mobility
Product design1.69×Business & Career
Historic site3.51×Arts & Culture
Mathcore6.37×Music & Radio
Google Home4.9×Technology & Electronics
Goop4.02×Internet & Social Media
Governor of Michigan5.3×Politics & Society
Elsword11.23×Games
Fairy godmother5.04×Literature
JDSU2.01×Business & Career
Mothercare2.03×Kids & Family
headspace5.39×Health
Voter registration2.75×Politics & Society
Cherish (group)5.74×Music & Radio
Jarabacoa16.1×Travel & Leisure
Wok3.12×Food & Beverages
Vocal harmony2.14×Music & Radio
Home staging2.45×Home & Garden
Electrolyte2.16×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Milford audience
TraitClusterScore
SustainabilityBALANCE1.6
Design AffinityPREMIUM1.5
Healthy LifestyleBALANCE1.44
Price SensitivityPREMIUM1.44
IndulgenceJOY1.43
MindfulnessBALANCE1.4

Worldwide distribution

Worldwide audience distribution share by country for Milford
CountryShare
United States77.0%
United Kingdom10.1%
Ireland3.0%

See Milford audiences in other countries

More Tea audiences in United States

Frequently asked questions

How many fans does Milford have in United States?

Milford has an estimated audience of 1,519,633 people in United States, concentrated in Massachusetts and Connecticut.

What is the gender split and age of Milford fans?

64.9% of Milford fans are female, 35.1% are male, with an average age of 40.5 years.

Which brands do Milford fans like most?

Milford fans show strongest brand affinity for Regional styles of Mexican music (7.07×), Natural rubber (1.88×), and Product design (1.69×) over the country average.

Where do Milford fans live in United States?

Milford fans in United States are most concentrated in Massachusetts (reach 158,276), Connecticut (reach 136,128), and Michigan (reach 80,607). These three regions account for the largest share of the active audience.

What other brands do Milford fans also like?

Beyond Milford itself, the audience over-indexes on Natural rubber (1.88×), Product design (1.69×), Historic site (3.51×), and Mathcore (6.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Milford. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.