Rascasse Audience Intelligence

Milford Target Market in United States

A data profile of the people who buy, follow and care about Milford in United States — modelled from more than twelve digital signal sources. Milford has an estimated audience of 1,553,346 people in United States.

#1among Tea in United States#1798among Brand in United States#1023in Food & Beverages

The average Milford fan in United States is 40.8 years old, more female, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, Connecticut, Michigan.

Top brand affinities include Rose water, Sustainable energy, Herbal tea, with strongest over-indexing on Rose water (31.97× the country average).

Demographically, the Milford audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Sustainability, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Milford fan in United States is more female, around 40.8 years old, with strong Sustainability tendencies and a notable affinity for Rose water.

Category: Food & Beverages · Type: Brand · Subtype: Tea

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Milford profile in United States.

Audience size
1.6M
in United States
Gender
71.0%♀
29.0% male
Age
40.8
average years
Country rank
#17283
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Milford

71.0% are female, 29.0% are male, average age 40.8.

Fig. 02

Gender split

71.0%
Female
29.0%
Male
Demographic split for Milford audience in United States
MetricValue
Female71.0%
Male29.0%
Average age40.8
Estimated audience size1,553,346
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Milford audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3918%
40-4923%
50+24%
Fig. 04

Worldwide distribution

76.2%

of the worldwide Milford audience comes from United States.

Worldwide audience distribution share by country for Milford
CountryShare
United States76.2%
United Kingdom10.2%
Ireland3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Milford audience in United States is strongest.

Fig. 05

Top regions by affinity

Milford customers by region in United States
#RegionReachAffinity×
01Delaware~40K9.25×
02Connecticut~100K9.13×
03New Hampshire~40K5.98×
04Massachusetts~100K4.98×
05Rhode Island~10K3.06×
06Nebraska~20K2.39×
07Michigan~80K2.11×
08Ohio~70K1.58×
09Maine~7K1.27×
10Iowa~10K0.94×
11New Jersey~30K0.90×
12Pennsylvania~40K0.84×
13Vermont~2K0.69×
14Indiana~20K0.68×
15Kentucky~10K0.66×
16Utah~9K0.64×
17New York~50K0.58×
18Alaska~2K0.58×
19Maryland~10K0.56×
20Kansas~7K0.55×
21North Dakota~2K0.55×
22Montana~2K0.50×
23South Dakota~2K0.46×
24Hawaii~3K0.45×
25Washington, District of Columbia~2K0.43×
26Mississippi~5K0.39×
27Idaho~3K0.38×
28West Virginia~3K0.38×
29New Mexico~3K0.35×
30Arkansas~4K0.32×
31Virginia~10K0.31×
32Louisiana~5K0.28×
33Oklahoma~5K0.28×
34Wisconsin~6K0.27×
35Nevada~4K0.26×
36Illinois~10K0.25×
37Alabama~5K0.25×
38Missouri~6K0.24×
39Oregon~4K0.24×
40South Carolina~5K0.23×
41Minnesota~5K0.23×
42Colorado~5K0.21×
43Texas~30K0.20×
44Arizona~6K0.20×
45Tennessee~6K0.20×
46Georgia~9K0.19×
47North Carolina~8K0.18×
48Washington~6K0.18×
49Florida~20K0.17×
50California~20K0.13×
Fig. 06

Affinity by region

Affinity by region — Milford, United States
0.13×1.00×9.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Milford audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Milford audience
#·InterestCategoryAffinity×
01Rose waterFood & Beverages31.97×
02Black teaFood & Beverages11.50×
03Herbal teaFood & Beverages8.40×
04Sustainable energyHome & Garden6.16×
05AyurvedaHealth6.16×
06Obsessed (2009 film)Movies & TV4.51×
07Renewable energyBusiness & Career3.98×
08QVCMovies & TV3.73×
09FedExBusiness & Career3.05×
10Discount storesShopping2.57×
11Vehicle insuranceCars & Mobility2.31×
12Organic foodFood & Beverages2.26×
13Mortgage loansBusiness & Career2.17×
14Shopping mallsShopping2.00×
15Trader Joe'sShopping1.96×
16PinterestInternet & Social Media1.88×
17Pizza HutFood & Beverages1.77×
18McDonald'sFood & Beverages1.72×
19StarbucksFood & Beverages1.67×
20AirbnbTravel & Leisure1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Milford audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Milford audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.20×
Family OrientationCONSERVATISM1.69×
Convenience OrientationPREMIUM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Milford audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.90×
Early Adopter MentalityPOWER0.95×
Luxury OrientationPREMIUM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Milford's target market in United States?

Milford's target market in United States covers an estimated 1,553,346 people, concentrated in Massachusetts and Connecticut.

02

What is the gender split and age of Milford customers?

71.0% of the Milford audience are female, 29.0% are male, with an average age of 40.8 years.

03

Which brands do Milford fans like most?

Milford fans show strongest brand affinity for Rose water (31.97×), Sustainable energy (6.16×), and Herbal tea (8.4×) over the country average.

04

Where do Milford fans live in United States?

Milford fans in United States are most concentrated in Massachusetts (reach ~100K), Connecticut (reach ~100K), and Michigan (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Milford fans also like?

Beyond Milford itself, the audience over-indexes on Sustainable energy (6.16×), Herbal tea (8.4×), Renewable energy (3.98×), and Obsessed (2009 film) (4.51×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Milford audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Milford. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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