Rascasse Audience Intelligence

Teapot Target Market in United States

A data profile of the people who buy, follow and care about Teapot in United States — modelled from more than twelve digital signal sources. Teapot has an estimated audience of 756,880 people in United States.

#4among Tea in United States#2930among Brand in United States#1576in Food & Beverages

The average Teapot fan in United States is 38.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Trader Joe's, Tim Horton, Microwave oven, with strongest over-indexing on Trader Joe's (2.72× the country average).

Demographically, the Teapot audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Family Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Teapot fan in United States is more female, around 38.2 years old, with strong Family Orientation tendencies and a notable affinity for Trader Joe's.

Category: Food & Beverages · Type: Brand · Subtype: Tea

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Teapot profile in United States.

Audience size
757K
in United States
Gender
70.9%♀
29.1% male
Age
38.2
average years
Country rank
#28477
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Teapot

70.9% are female, 29.1% are male, average age 38.2.

Fig. 02

Gender split

70.9%
Female
29.1%
Male
Demographic split for Teapot audience in United States
MetricValue
Female70.9%
Male29.1%
Average age38.2
Estimated audience size756,880
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Teapot audience in United States
Age bracketShare%
16-1924%
20-2919%
30-3918%
40-4919%
50+20%
Fig. 04

Worldwide distribution

24.2%

of the worldwide Teapot audience comes from United States.

Worldwide audience distribution share by country for Teapot
CountryShare
United States24.2%
Japan9.9%
United Kingdom9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Teapot audience in United States is strongest.

Fig. 05

Top regions by affinity

Teapot customers by region in United States
#RegionReachAffinity×
01Maryland~30K2.17×
02California~100K1.35×
03Massachusetts~20K1.27×
04Texas~70K1.14×
05New York~50K1.12×
06New Jersey~20K1.11×
07Virginia~20K1.11×
08Washington~20K1.11×
09South Carolina~10K1.09×
10Rhode Island~3K1.09×
11New Mexico~4K1.07×
12Pennsylvania~30K1.06×
13North Carolina~20K1.06×
14Illinois~30K1.05×
15Georgia~20K1.05×
16Arizona~20K1.05×
17Indiana~10K1.05×
18Ohio~20K1.02×
19Oregon~8K1.02×
20Nebraska~4K1.02×
21Washington, District of Columbia~2K1.02×
22Connecticut~7K0.99×
23Utah~6K0.99×
24Alaska~2K0.99×
25Oklahoma~8K0.98×
26Maine~3K0.98×
27Kentucky~9K0.97×
28Arkansas~6K0.97×
29Kansas~6K0.97×
30Minnesota~10K0.96×
31Hawaii~3K0.95×
32Vermont~1K0.94×
33Louisiana~9K0.93×
34Idaho~3K0.93×
35South Dakota~2K0.91×
36Michigan~20K0.90×
37Missouri~10K0.90×
38Nevada~6K0.90×
39West Virginia~3K0.90×
40Mississippi~5K0.88×
41New Hampshire~3K0.88×
42Delaware~2K0.88×
43Florida~40K0.87×
44Wisconsin~10K0.87×
45Alabama~9K0.87×
46Montana~2K0.87×
47Tennessee~10K0.86×
48North Dakota~1K0.86×
49Colorado~10K0.83×
50Iowa~5K0.82×
Fig. 06

Affinity by region

Affinity by region — Teapot, United States
0.82×1.00×2.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Teapot audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Teapot audience
#·InterestCategoryAffinity×
01Arabic coffeeFood & Beverages8.74×
02Coffee roastingFood & Beverages7.72×
03Baking powderFood & Beverages7.08×
04NespressoFood & Beverages5.62×
05Tim HortonSports5.57×
06PorcelainHome & Garden4.50×
07Microwave ovenHome & Garden3.94×
08CaffeineFood & Beverages3.86×
09Non-alcoholic beverageFood & Beverages3.55×
10Trader Joe'sShopping2.72×
11FedExBusiness & Career2.60×
12InnovationBusiness & Career2.18×
13Discount storesShopping2.08×
14IKEAHome & Garden1.86×
15PinterestInternet & Social Media1.66×
16Mortgage loansBusiness & Career1.65×
17Pizza HutFood & Beverages1.64×
18Dollar GeneralShopping1.58×
19AirbnbTravel & Leisure1.56×
20StarbucksFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Teapot audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Teapot audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.78×
IndulgenceJOY1.64×
Community OrientationOPEN1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Teapot audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.87×
Social Media UsageJOY0.91×
Risk AppetiteTHRILL0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Teapot's target market in United States?

Teapot's target market in United States covers an estimated 756,880 people, concentrated in California and Texas.

02

What is the gender split and age of Teapot customers?

70.9% of the Teapot audience are female, 29.1% are male, with an average age of 38.2 years.

03

Which brands do Teapot fans like most?

Teapot fans show strongest brand affinity for Trader Joe's (2.72×), Tim Horton (5.57×), and Microwave oven (3.94×) over the country average.

04

Where do Teapot fans live in United States?

Teapot fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Teapot fans also like?

Beyond Teapot itself, the audience over-indexes on Tim Horton (5.57×), Microwave oven (3.94×), Coffee roasting (7.72×), and Pinterest (1.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tea audiences in United States

See Teapot audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Teapot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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