Rascasse Audience Intelligence

DavidsTea Target Market in United States

A data profile of the people who buy, follow and care about DavidsTea in United States — modelled from more than twelve digital signal sources. DavidsTea has an estimated audience of 313,520 people in United States.

#6among Tea in United States#4881among Brand in United States#2443in Food & Beverages

The average DavidsTea fan in United States is 40.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Illinois.

Category: Food & Beverages · Type: Brand · Subtype: Tea

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DavidsTea profile in United States.

Audience size
314K
in United States
Gender
72.5%♀
27.5% male
Age
40.9
average years
Country rank
#47245
Brand in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of DavidsTea

72.5% are female, 27.5% are male, average age 40.9.

Fig. 02

Gender split

72.5%
Female
27.5%
Male
Demographic split for DavidsTea audience in United States
MetricValue
Female72.5%
Male27.5%
Average age40.9
Estimated audience size313,520
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the DavidsTea audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3919%
40-4921%
50+25%
Fig. 04

Worldwide distribution

28.5%

of the worldwide DavidsTea audience comes from United States.

Worldwide audience distribution share by country for DavidsTea
CountryShare
Canada57.8%
United States28.5%
United Kingdom1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DavidsTea audience in United States is strongest.

Fig. 05

Top regions by affinity

DavidsTea customers by region in United States
#RegionReachAffinity×
01Massachusetts~20K2.53×
02Vermont~1K2.05×
03Connecticut~6K1.88×
04Illinois~20K1.79×
05New Hampshire~2K1.66×
06Washington~9K1.44×
07Minnesota~6K1.40×
08New York~20K1.37×
09Maine~2K1.33×
10Rhode Island~1K1.33×
11North Dakota<1K1.26×
12Ohio~10K1.25×
13New Jersey~10K1.24×
14Indiana~7K1.22×
15Wisconsin~6K1.20×
16Washington, District of Columbia~1K1.11×
17California~40K1.08×
18Maryland~6K1.06×
19Montana<1K1.03×
20Michigan~8K1.00×
21Pennsylvania~10K0.99×
22Oregon~4K0.97×
23Alaska<1K0.97×
24Delaware<1K0.96×
25Colorado~5K0.95×
26South Dakota<1K0.90×
27Virginia~7K0.89×
28Idaho~1K0.87×
29West Virginia~1K0.85×
30Iowa~2K0.83×
31Hawaii~1K0.81×
32Nebraska~1K0.80×
33Missouri~4K0.76×
34Utah~2K0.76×
35New Mexico~1K0.76×
36Nevada~2K0.75×
37Kansas~2K0.74×
38Kentucky~3K0.71×
39Arizona~5K0.70×
40Tennessee~4K0.70×
41North Carolina~7K0.69×
42Arkansas~2K0.67×
43Oklahoma~2K0.66×
44Mississippi~2K0.66×
45South Carolina~3K0.65×
46Florida~10K0.64×
47Georgia~6K0.62×
48Louisiana~2K0.60×
49Texas~20K0.58×
50Alabama~3K0.57×
Fig. 06

Affinity by region

Affinity by region — DavidsTea, United States
0.57×1.00×2.53×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for DavidsTea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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