Rascasse Audience Intelligence

Lipton Target Market in United States

A data profile of the people who buy, follow and care about Lipton in United States — modelled from more than twelve digital signal sources. Lipton has an estimated audience of 792,148 people in United States.

#3among Tea in United States#2854among Brand in United States#1534in Food & Beverages

The average Lipton fan in United States is 38.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Pepsi Max, Aquafina, Koenigsegg, with strongest over-indexing on Pepsi Max (163.44× the country average).

Demographically, the Lipton audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Healthy Lifestyle, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lipton fan in United States is balanced, around 38.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Pepsi Max.

Category: Food & Beverages · Type: Brand · Subtype: Tea

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lipton profile in United States.

Audience size
792K
in United States
Gender
51.7%♀
48.3% male
Age
38.4
average years
Country rank
#27652
Brand in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Lipton

51.7% are female, 48.3% are male, average age 38.4.

Fig. 02

Gender split

51.7%
Female
48.3%
Male
Demographic split for Lipton audience in United States
MetricValue
Female51.7%
Male48.3%
Average age38.4
Estimated audience size792,148
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Lipton audience in United States
Age bracketShare%
16-1920%
20-2925%
30-3917%
40-4918%
50+20%
Fig. 04

Worldwide distribution

18.9%

of the worldwide Lipton audience comes from United States.

Worldwide audience distribution share by country for Lipton
CountryShare
United States18.9%
Saudi Arabia10.4%
Japan7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lipton audience in United States is strongest.

Fig. 05

Top regions by affinity

Lipton customers by region in United States
#RegionReachAffinity×
01Virginia~30K1.63×
02New York~60K1.44×
03Texas~80K1.22×
04Louisiana~10K1.22×
05Georgia~30K1.21×
06New Jersey~20K1.21×
07Pennsylvania~30K1.19×
08Connecticut~10K1.19×
09Florida~60K1.17×
10North Carolina~30K1.15×
11Massachusetts~20K1.14×
12Maryland~20K1.14×
13Mississippi~7K1.13×
14Illinois~30K1.12×
15Indiana~20K1.06×
16Nebraska~4K1.06×
17Delaware~2K1.06×
18Ohio~30K1.05×
19Tennessee~20K1.05×
20Washington, District of Columbia~3K1.05×
21California~90K1.03×
22Michigan~20K1.01×
23Arkansas~7K1.01×
24Missouri~10K1.00×
25Kansas~6K1.00×
26Rhode Island~3K0.99×
27North Dakota~2K0.98×
28South Carolina~10K0.97×
29Kentucky~10K0.97×
30Oklahoma~9K0.96×
31Nevada~7K0.96×
32Idaho~4K0.96×
33South Dakota~2K0.96×
34Iowa~6K0.95×
35Alabama~10K0.94×
36Hawaii~3K0.94×
37Alaska~2K0.94×
38Minnesota~10K0.93×
39Washington~10K0.92×
40New Mexico~4K0.91×
41West Virginia~3K0.91×
42Maine~3K0.91×
43Arizona~10K0.90×
44Montana~2K0.90×
45Oregon~8K0.89×
46New Hampshire~3K0.89×
47Vermont~1K0.89×
48Wisconsin~10K0.86×
49Colorado~10K0.83×
50Utah~6K0.82×
Fig. 06

Affinity by region

Affinity by region — Lipton, United States
0.82×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lipton audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lipton audience
#·InterestCategoryAffinity×
01Pepsi MaxFood & Beverages163.44×
02NesteaFood & Beverages116.13×
03AquafinaFood & Beverages72.92×
04Wrigley CompanyFood & Beverages34.28×
05LA Auto ShowCars & Mobility30.85×
06KoenigseggCars & Mobility25.39×
07Oasis (drink)Food & Beverages18.64×
08QuiznosFood & Beverages17.82×
09Bugatti VeyronCars & Mobility17.20×
10Tombstone (pizza)Food & Beverages15.20×
11White teaFood & Beverages14.70×
12Black teaFood & Beverages9.55×
13CiCi's PizzaFood & Beverages7.21×
14Iced teaFood & Beverages6.80×
15Golden CorralFood & Beverages6.55×
16Panda ExpressFood & Beverages3.34×
17Little CaesarsFood & Beverages2.42×
18Pizza HutFood & Beverages2.08×
19Burger KingFood & Beverages2.04×
20BeautyBeauty & Wellness1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lipton audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lipton audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE3.01×
SpiritualityBALANCE1.21×
Community OrientationOPEN1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lipton audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.84×
Design AffinityPREMIUM0.85×
Luxury OrientationPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Lipton's target market in United States?

Lipton's target market in United States covers an estimated 792,148 people, concentrated in California and Texas.

02

What is the gender split and age of Lipton customers?

51.7% of the Lipton audience are female, 48.3% are male, with an average age of 38.4 years.

03

Which brands do Lipton fans like most?

Lipton fans show strongest brand affinity for Pepsi Max (163.44×), Aquafina (72.92×), and Koenigsegg (25.39×) over the country average.

04

Where do Lipton fans live in United States?

Lipton fans in United States are most concentrated in California (reach ~90K), Texas (reach ~80K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Lipton fans also like?

Beyond Lipton itself, the audience over-indexes on Aquafina (72.92×), Koenigsegg (25.39×), Nestea (116.13×), and LA Auto Show (30.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tea audiences in United States

See Lipton audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lipton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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