Lipton Audience in United States

Lipton logo

Lipton has an estimated audience of 798,971 people in United States. 51.7% are female, 48.3% are male, average age 38.4. Top regions: California, Texas, New York. Top brand affinities: Pepsi Max, Aquafina, Koenigsegg, Nestea, LA Auto Show.

The average Lipton fan in United States is 38.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Pepsi Max, Aquafina, Koenigsegg, with strongest over-indexing on Pepsi Max (163.44× the country average). Demographically, the Lipton audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Tea

Demographics of Lipton fans

Demographic split for Lipton audience in United States
MetricValue
Female51.7%
Male48.3%
Average age38.4
Estimated audience size798,971

Audience persona

The typical Lipton fan in United States is balanced, around 38.4 years old, with strong Family Orientation tendencies and a notable affinity for Pepsi Max.

Top regions in United States

Top regions ranked by reach for Lipton in United States
RegionReachAffinity
California94,9041.08×
Texas82,7701.21×
New York69,0411.55×
Florida66,2651.23×
Illinois32,7641.23×
Pennsylvania32,6981.22×
Georgia28,2291.15×
Virginia26,9621.39×
North Carolina26,7951.11×
Ohio26,5791.08×
New Jersey26,1321.29×
Michigan23,0521.1×
Massachusetts18,7781.19×
Indiana16,9781.16×
Tennessee16,6561.04×
Maryland16,2991.19×
Arizona14,6360.9×
Washington14,3540.9×
Missouri14,2621.11×
Louisiana12,1851.18×
South Carolina11,5580.96×
Minnesota11,0240.96×
Colorado10,8030.86×
Connecticut10,2721.28×
Wisconsin10,0610.84×
Kentucky9,5160.95×
Alabama9,1490.82×
Oklahoma8,2880.93×
Oregon7,8490.86×
Mississippi6,9661.06×
Nevada6,8010.88×
Arkansas6,7261.02×
Iowa6,6321.01×
Kansas6,5821.05×
Utah5,3980.75×
Nebraska4,4381.11×
Idaho3,5210.88×
New Mexico3,4110.85×
Hawaii3,0880.9×
West Virginia3,0000.81×
Washington, District of Columbia2,5721.07×
New Hampshire2,5240.8×
Rhode Island2,3370.92×
Delaware2,3161.05×
Maine2,2860.8×
Montana1,5770.71×
South Dakota1,3950.76×
North Dakota1,3590.83×
Alaska1,3100.77×
Wyoming8090.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lipton audience
BrandAffinityCategory
Pepsi Max163.44×Food & Beverages
Aquafina72.92×Food & Beverages
Koenigsegg25.39×Cars & Mobility
Nestea116.13×Food & Beverages
LA Auto Show30.85×Cars & Mobility
Oasis (drink)18.64×Food & Beverages
Quiznos17.82×Food & Beverages
Tombstone (pizza)15.2×Food & Beverages
Wrigley Company34.28×Food & Beverages
Bugatti Veyron17.2×Cars & Mobility
Panda Express3.34×Food & Beverages
Beauty1.72×Beauty & Wellness
Golden Corral6.55×Food & Beverages
White tea14.7×Food & Beverages
Iced tea6.8×Food & Beverages
Pizza Hut2.08×Food & Beverages
Burger King2.04×Food & Beverages
Little Caesars2.42×Food & Beverages
Black tea9.55×Food & Beverages
Dollar General1.68×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lipton audience
TraitClusterScore
Family OrientationCONSERVATISM1.81
Quality AwarenessPREMIUM1.81
LGBTQ+ IdentityOPEN1.51
Price SensitivityPREMIUM1.38
Convenience OrientationPREMIUM1.36
Community OrientationOPEN1.32

Worldwide distribution

Worldwide audience distribution share by country for Lipton
CountryShare
United States21.5%
Japan8.5%
France6.1%

See Lipton audiences in other countries

More Tea audiences in United States

Frequently asked questions

How many fans does Lipton have in United States?

Lipton has an estimated audience of 798,971 people in United States, concentrated in California and Texas.

What is the gender split and age of Lipton fans?

51.7% of Lipton fans are female, 48.3% are male, with an average age of 38.4 years.

Which brands do Lipton fans like most?

Lipton fans show strongest brand affinity for Pepsi Max (163.44×), Aquafina (72.92×), and Koenigsegg (25.39×) over the country average.

Where do Lipton fans live in United States?

Lipton fans in United States are most concentrated in California (reach 94,904), Texas (reach 82,770), and New York (reach 69,041). These three regions account for the largest share of the active audience.

What other brands do Lipton fans also like?

Beyond Lipton itself, the audience over-indexes on Aquafina (72.92×), Koenigsegg (25.39×), Nestea (116.13×), and LA Auto Show (30.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lipton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.