LA Auto Show Audience in United States

LA Auto Show has an estimated audience of 783,651 people in United States. 19.6% are female, 80.4% are male, average age 38.5. Top regions: California, Texas, Michigan. Top brand affinities: The UPS Store, AutoZone, Advance Auto Parts, Google Maps, Wells Fargo.

The average LA Auto Show fan in United States is 38.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Michigan. Top brand affinities include The UPS Store, AutoZone, Advance Auto Parts, with strongest over-indexing on The UPS Store (16.79× the country average). Demographically, the LA Auto Show audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Event · Subtype: Motor show

Demographics of LA Auto Show fans

Demographic split for LA Auto Show audience in United States
MetricValue
Female19.6%
Male80.4%
Average age38.5
Estimated audience size783,651

Audience persona

The typical LA Auto Show fan in United States is more male, around 38.5 years old, with strong Luxury Orientation tendencies and a notable affinity for The UPS Store.

Top regions in United States

Top regions ranked by reach for LA Auto Show in United States
RegionReachAffinity
California587,73821.03×
Texas37,8850.56×
Michigan27,6131.35×
New York25,5650.58×
Washington20,4261.3×
Florida19,0520.36×
Arizona16,7091.04×
Illinois16,0820.62×
Nevada15,1141.99×
Georgia12,1230.5×
Virginia11,0070.58×
Ohio10,7800.45×
Oregon10,4541.16×
New Jersey10,1020.51×
Pennsylvania9,4030.36×
North Carolina8,6200.37×
Colorado8,0790.65×
Massachusetts6,4650.42×
Tennessee6,4050.41×
Alabama5,4970.5×
Maryland5,4760.41×
Utah4,7150.67×
Indiana4,6870.33×
Missouri4,5680.36×
Wisconsin4,3030.36×
Minnesota4,2390.38×
Connecticut3,9930.51×
Louisiana3,3960.34×
Idaho3,2310.82×
Hawaii3,0890.92×
South Carolina3,0500.26×
Kentucky2,7190.28×
Oklahoma2,7000.31×
Washington, District of Columbia2,2210.94×
Kansas2,1540.35×
Arkansas2,0080.31×
Iowa1,9430.3×
New Mexico1,9200.49×
Mississippi1,6950.26×
Nebraska1,6940.43×
New Hampshire1,5370.5×
West Virginia1,5360.42×
Montana1,4300.66×
Rhode Island1,4050.56×
Alaska1,3960.83×
Maine1,3070.47×
Vermont1,2960.94×
South Dakota1,2020.66×
North Dakota1,1700.73×
Wyoming1,1320.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for LA Auto Show audience
BrandAffinityCategory
The UPS Store16.79×Shopping
AutoZone10.3×Cars & Mobility
Advance Auto Parts13.25×Cars & Mobility
Google Maps6.94×Internet & Social Media
Wells Fargo6.83×Business & Career
Capital One5.97×Business & Career
Indeed.com5.86×Business & Career
Ski resort9.39×Travel & Leisure
Kia Sportage27.11×Cars & Mobility
Circle K8.64×Shopping
Consumer Reports15.53×Business & Career
Enterprise Rent-A-Car7.26×Cars & Mobility
CarGurus6.91×Cars & Mobility
Family Dollar7.54×Fashion & Accessoires
Autism Awareness9.84×Health
Diabetes mellitus awareness6.62×Health
Drain cleaner38.4×Home & Garden
Google News5.8×News
Pure Leaf Iced Tea72.49×Food & Beverages
Aaron Rodgers5.67×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by LA Auto Show audience
TraitClusterScore
Luxury OrientationPREMIUM1.81
LGBTQ+ IdentityOPEN1.76
IndulgenceJOY1.75
Risk AppetiteTHRILL1.73
Family OrientationCONSERVATISM1.65
Career OrientationPOWER1.53

Worldwide distribution

Worldwide audience distribution share by country for LA Auto Show
CountryShare
United States94.6%
Germany1.7%
Mexico1.0%

See LA Auto Show audiences in other countries

More Motor show audiences in United States

Frequently asked questions

How many fans does LA Auto Show have in United States?

LA Auto Show has an estimated audience of 783,651 people in United States, concentrated in California and Texas.

What is the gender split and age of LA Auto Show fans?

19.6% of LA Auto Show fans are female, 80.4% are male, with an average age of 38.5 years.

Which brands do LA Auto Show fans like most?

LA Auto Show fans show strongest brand affinity for The UPS Store (16.79×), AutoZone (10.3×), and Advance Auto Parts (13.25×) over the country average.

Where do LA Auto Show fans live in United States?

LA Auto Show fans in United States are most concentrated in California (reach 587,738), Texas (reach 37,885), and Michigan (reach 27,613). These three regions account for the largest share of the active audience.

What other brands do LA Auto Show fans also like?

Beyond LA Auto Show itself, the audience over-indexes on AutoZone (10.3×), Advance Auto Parts (13.25×), Google Maps (6.94×), and Wells Fargo (6.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for LA Auto Show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.