White tea Audience in United States
White tea has an estimated audience of 1,462,316 people in United States. 71.0% are female, 29.0% are male, average age 41.4. Top regions: California, Texas, Florida.
The average White tea fan in United States is 41.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the White tea audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of White tea fans
| Metric | Value |
|---|---|
| Female | 71.0% |
| Male | 29.0% |
| Average age | 41.4 |
| Estimated audience size | 1,462,316 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 191,229 | 1.19× |
| Texas | 139,059 | 1.11× |
| Florida | 99,901 | 1.01× |
| New York | 91,480 | 1.12× |
| Pennsylvania | 52,307 | 1.06× |
| Illinois | 51,346 | 1.05× |
| Ohio | 48,578 | 1.08× |
| North Carolina | 46,595 | 1.06× |
| Georgia | 46,217 | 1.03× |
| Michigan | 44,919 | 1.17× |
| Virginia | 39,966 | 1.12× |
| Washington | 38,737 | 1.32× |
| New Jersey | 38,418 | 1.03× |
| Massachusetts | 33,242 | 1.15× |
| Arizona | 30,835 | 1.03× |
| Maryland | 29,331 | 1.17× |
| Tennessee | 28,380 | 0.97× |
| Colorado | 26,258 | 1.14× |
| Indiana | 26,015 | 0.97× |
| Missouri | 24,936 | 1.06× |
| South Carolina | 22,542 | 1.02× |
| Alabama | 19,552 | 0.96× |
| Wisconsin | 19,309 | 0.88× |
| Minnesota | 19,130 | 0.91× |
| Oregon | 19,049 | 1.14× |
| Louisiana | 18,021 | 0.96× |
| Kentucky | 16,434 | 0.9× |
| Connecticut | 16,083 | 1.1× |
| Oklahoma | 16,031 | 0.99× |
| Nevada | 14,033 | 0.99× |
| Utah | 12,004 | 0.92× |
| Kansas | 10,979 | 0.95× |
| Arkansas | 10,804 | 0.9× |
| Iowa | 10,321 | 0.86× |
| Mississippi | 9,645 | 0.8× |
| New Mexico | 7,826 | 1.07× |
| Hawaii | 6,820 | 1.09× |
| Idaho | 6,607 | 0.9× |
| West Virginia | 6,347 | 0.93× |
| Nebraska | 6,238 | 0.85× |
| Maine | 5,551 | 1.06× |
| New Hampshire | 5,515 | 0.96× |
| Washington, District of Columbia | 5,284 | 1.2× |
| Rhode Island | 4,545 | 0.98× |
| Montana | 3,965 | 0.98× |
| Delaware | 3,453 | 0.86× |
| Alaska | 3,167 | 1.01× |
| Vermont | 2,438 | 0.95× |
| South Dakota | 2,180 | 0.64× |
| North Dakota | 2,074 | 0.69× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.2 |
| LGBTQ+ Identity | OPEN | 3.09 |
| Healthy Lifestyle | BALANCE | 2.29 |
| Quality Awareness | PREMIUM | 2.25 |
| Risk Appetite | THRILL | 2.09 |
| Pet Ownership | JOY | 2.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| Japan | 8.0% |
| Brazil | 6.0% |
See White tea audiences in other countries
More Beverage audiences in United States
- Water (86,611,458)
- Tea (58,182,528)
- Milk (40,663,348)
- Soft drinks (32,655,793)
- Fresh water (18,920,863)
How to read this data
Audience size is the estimated number of people in United States who actively search for White tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.