Rascasse Audience Intelligence

White tea Audience in Germany

A data profile of the people who buy, follow and care about White tea in Germany — modelled from more than twelve digital signal sources. White tea has an estimated audience of 244,740 people in Germany.

#44among Beverage in Germany#6797among Topic in Germany#962in Food & Beverages

The average White tea fan in Germany is 38.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Green tea, Pu-erh tea, Black tea, with strongest over-indexing on Green tea (20× the country average).

Demographically, the White tea audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Healthy Lifestyle, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical White tea fan in Germany is more female, around 38.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Green tea.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the White tea profile in Germany.

Audience size
245K
in Germany
Gender
82.5%♀
17.5% male
Age
38.8
average years
Country rank
#19949
Topic in Germany
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of White tea fans

82.5% are female, 17.5% are male, average age 38.8.

Fig. 02

Gender split

82.5%
Female
17.5%
Male
Demographic split for White tea audience in Germany
MetricValue
Female82.5%
Male17.5%
Average age38.8
Estimated audience size244,740
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the White tea audience in Germany
Age bracketShare%
16-1915%
20-2926%
30-3922%
40-4921%
50+16%
Fig. 04

Worldwide distribution

3.4%

of the worldwide White tea audience comes from Germany.

Worldwide audience distribution share by country for White tea
CountryShare
United States20.3%
Japan8.0%
Brazil6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the White tea audience in Germany is strongest.

Fig. 05

Top regions by affinity

White tea fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~10K1.11×
02Berlin~10K1.08×
03Thüringen~7K1.05×
04Hamburg~6K1.05×
05Bremen~2K1.05×
06Bayern~40K1.03×
07Baden-Württemberg~30K1.03×
08Sachsen-Anhalt~6K1.01×
09Hessen~20K0.99×
10Rheinland-Pfalz~10K0.99×
11Niedersachsen~20K0.98×
12Brandenburg~7K0.97×
13Schleswig-Holstein~8K0.95×
14Mecklenburg-Vorpommern~4K0.95×
15Nordrhein-Westfalen~50K0.94×
16Saarland~3K0.90×
Fig. 06

Affinity by region

Affinity by region — White tea, Germany
0.90×1.00×1.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the White tea audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for White tea audience
#·InterestCategoryAffinity×
01Pu-erh teaFood & Beverages114.89×
02Harney & SonsFood & Beverages109.05×
03Caroline WozniackiSports90.49×
04Jacobs University BremenBusiness & Career85.22×
05DavidsTeaFood & Beverages76.53×
06Yellow teaTopic73.03×
07LiptonFood & Beverages66.80×
08TwiningsFood & Beverages59.65×
09University of the Arts BremenBusiness & Career50.33×
10OolongFood & Beverages44.73×
11Jack Link's Beef JerkyFood & Beverages36.84×
12Black teaFood & Beverages35.12×
13Tea houseFood & Beverages33.99×
14Iced teaFood & Beverages23.62×
15Green teaFood & Beverages20.00×
16Herbal teaFood & Beverages20.00×
17Camellia sinensisHealth20.00×
18Tea cultureFood & Beverages20.00×
19MatchaFood & Beverages16.56×
20ShamanismHealth14.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the White tea audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by White tea audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.11×
MindfulnessBALANCE1.45×
Price SensitivityPREMIUM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by White tea audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.77×
Need for SecurityCONSERVATISM0.95×
Risk AppetiteTHRILL0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does White tea have in Germany?

White tea has an estimated audience of 244,740 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of White tea fans?

82.5% of White tea fans are female, 17.5% are male, with an average age of 38.8 years.

03

Which brands do White tea fans like most?

White tea fans show strongest brand affinity for Green tea (20×), Pu-erh tea (114.89×), and Black tea (35.12×) over the country average.

04

Where do White tea fans live in Germany?

White tea fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do White tea fans also like?

Beyond White tea itself, the audience over-indexes on Pu-erh tea (114.89×), Black tea (35.12×), Herbal tea (20×), and Oolong (44.73×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in Germany

See White tea audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for White tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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