White tea Audience in Germany
White tea has an estimated audience of 244,740 people in Germany. 82.5% are female, 17.5% are male, average age 38.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Green tea, Pu-erh tea, Black tea, Herbal tea, Oolong.
The average White tea fan in Germany is 38.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Green tea, Pu-erh tea, Black tea, with strongest over-indexing on Green tea (20× the country average). Demographically, the White tea audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Healthy Lifestyle, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of White tea fans
| Metric | Value |
|---|---|
| Female | 82.5% |
| Male | 17.5% |
| Average age | 38.8 |
| Estimated audience size | 244,740 |
Audience persona
The typical White tea fan in Germany is more female, around 38.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Green tea.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 52,886 | 0.99× |
| Bayern | 41,014 | 1.04× |
| Baden-Württemberg | 34,998 | 1.05× |
| Niedersachsen | 23,040 | 0.97× |
| Hessen | 18,224 | 0.98× |
| Sachsen | 13,287 | 1.11× |
| Rheinland-Pfalz | 12,189 | 0.99× |
| Berlin | 12,183 | 1.11× |
| Schleswig-Holstein | 8,284 | 0.94× |
| Brandenburg | 7,211 | 0.95× |
| Thüringen | 6,230 | 1× |
| Sachsen-Anhalt | 6,226 | 0.98× |
| Hamburg | 5,823 | 1.05× |
| Mecklenburg-Vorpommern | 4,297 | 0.92× |
| Saarland | 2,530 | 0.84× |
| Bremen | 2,247 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Green tea | 20× | Food & Beverages |
| Pu-erh tea | 114.89× | Food & Beverages |
| Black tea | 35.12× | Food & Beverages |
| Herbal tea | 20× | Food & Beverages |
| Oolong | 44.73× | Food & Beverages |
| Yellow tea | 73.03× | |
| Caroline Wozniacki | 90.49× | Sports |
| Lipton | 66.8× | Food & Beverages |
| Jacobs University Bremen | 85.22× | Business & Career |
| Iced tea | 23.62× | Food & Beverages |
| Camellia sinensis | 20× | Health |
| Tea house | 33.99× | Food & Beverages |
| Harney & Sons | 109.05× | Food & Beverages |
| Matcha | 16.56× | Food & Beverages |
| Shamanism | 14.65× | Health |
| DavidsTea | 76.53× | Food & Beverages |
| Twinings | 59.65× | Food & Beverages |
| Tea culture | 20× | Food & Beverages |
| University of the Arts Bremen | 50.33× | Business & Career |
| Tea bag | 19.21× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 2.65 |
| Urban Lifestyle | OPEN | 2.21 |
| Pet Ownership | JOY | 2.09 |
| Price Sensitivity | PREMIUM | 1.9 |
| LGBTQ+ Identity | OPEN | 1.89 |
| Mindfulness | BALANCE | 1.74 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| Japan | 8.0% |
| Brazil | 6.0% |
See White tea audiences in other countries
More Beverage audiences in Germany
- Water (9,647,518)
- Tea (9,075,569)
- Milk (5,601,346)
- Soft drinks (5,114,610)
- Espresso (4,901,022)
Frequently asked questions
How many fans does White tea have in Germany?
White tea has an estimated audience of 244,740 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of White tea fans?
82.5% of White tea fans are female, 17.5% are male, with an average age of 38.8 years.
Which brands do White tea fans like most?
White tea fans show strongest brand affinity for Green tea (20×), Pu-erh tea (114.89×), and Black tea (35.12×) over the country average.
Where do White tea fans live in Germany?
White tea fans in Germany are most concentrated in Nordrhein-Westfalen (reach 52,886), Bayern (reach 41,014), and Baden-Württemberg (reach 34,998). These three regions account for the largest share of the active audience.
What other brands do White tea fans also like?
Beyond White tea itself, the audience over-indexes on Pu-erh tea (114.89×), Black tea (35.12×), Herbal tea (20×), and Oolong (44.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for White tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.