Rascasse Audience Intelligence

Shamanism Audience in Germany

A data profile of the people who buy, follow and care about Shamanism in Germany — modelled from more than twelve digital signal sources. Shamanism has an estimated audience of 558,581 people in Germany.

The average Shamanism fan in Germany is 40.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Cameron Diaz, Traditional medicine, Crystal healing, with strongest over-indexing on Cameron Diaz (17.2× the country average).

Demographically, the Shamanism audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Shamanism fan in Germany is more female, around 40.4 years old, with strong Mindfulness tendencies and a notable affinity for Cameron Diaz.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shamanism profile in Germany.

Audience size
559K
in Germany
Gender
70.8%
29.2% male
Age
40.4
average years
Country rank
#10747
Topic in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shamanism fans

70.8% are female, 29.2% are male, average age 40.4.

Fig. 02

Gender split

70.8%
Female
29.2%
Male
Demographic split for Shamanism audience in Germany
MetricValue
Female70.8%
Male29.2%
Average age40.4
Estimated audience size558,581
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Shamanism audience in Germany
Age bracketShare%
16-1916%
20-2916%
30-3923%
40-4928%
50+17%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Shamanism audience comes from Germany.

Worldwide audience distribution share by country for Shamanism
CountryShare
United States18.3%
Japan16.1%
Brazil7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shamanism audience in Germany is strongest.

Fig. 05

Top regions by affinity

Shamanism fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~60K1.40×
02Berlin~30K1.35×
03Baden-Württemberg~90K1.16×
04Niedersachsen~60K1.10×
05Bremen~5K1.07×
06Bayern~100K1.06×
07Nordrhein-Westfalen~100K1.05×
08Hamburg~10K1.05×
09Rheinland-Pfalz~30K1.04×
10Sachsen~30K0.93×
11Schleswig-Holstein~20K0.90×
12Saarland~6K0.87×
13Thüringen~10K0.84×
14Sachsen-Anhalt~10K0.82×
15Mecklenburg-Vorpommern~9K0.82×
16Brandenburg~10K0.81×
Fig. 06

Affinity by region

Affinity by region — Shamanism, Germany
0.81×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shamanism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shamanism audience
#·InterestCategoryAffinity×
01Cameron DiazMovies & TV17.20×
02Kenneth BranaghMovies & TV17.20×
03Once upon a timeMovies & TV17.20×
04Pierre FranckhMovies & TV17.20×
05High School DxDMovies & TV17.20×
06Traditional medicineHealth16.08×
07Zentrum der GesundheitHealth15.47×
08Crystal healingHealth14.50×
09Steve CarellMovies & TV13.99×
10Smyths Toys SuperstoresShopping11.11×
11Alice Cooper (band)Music & Radio10.89×
12DoTerraBeauty & Wellness9.79×
13HoroscopeHealth9.35×
14Kurt CobainMusic & Radio8.09×
15Keira KnightleyMovies & TV7.48×
16BuddhismHealth6.69×
17Jack WhiteMovies & TV6.06×
18Alternative medicineBusiness & Career5.07×
19HugendubelShopping3.11×
20TagesschauMovies & TV2.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shamanism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Shamanism audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE4.67×
SpiritualityBALANCE3.13×
TraditionCONSERVATISM1.93×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Shamanism audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.71×
Price SensitivityPREMIUM0.86×
PatriotismCONSERVATISM0.91×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Shamanism have in Germany?

Shamanism has an estimated audience of 558,581 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Shamanism fans?

70.8% of Shamanism fans are female, 29.2% are male, with an average age of 40.4 years.

03

Which brands do Shamanism fans like most?

Shamanism fans show strongest brand affinity for Cameron Diaz (17.2×), Traditional medicine (16.08×), and Crystal healing (14.5×) over the country average.

04

Where do Shamanism fans live in Germany?

Shamanism fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Shamanism fans also like?

Beyond Shamanism itself, the audience over-indexes on Traditional medicine (16.08×), Crystal healing (14.5×), Kenneth Branagh (17.2×), and Tagesschau (2.49×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Shamanism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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