Rascasse Audience Intelligence

Herbal tea Audience in Germany

A data profile of the people who buy, follow and care about Herbal tea in Germany — modelled from more than twelve digital signal sources. Herbal tea has an estimated audience of 1,249,036 people in Germany.

#15among Beverage in Germany#2722among Topic in Germany#257in Food & Beverages

The average Herbal tea fan in Germany is 40.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Black tea, White tea, Oolong, with strongest over-indexing on Black tea (52.04× the country average).

Demographically, the Herbal tea audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Individualism, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Herbal tea fan in Germany is more female, around 40.5 years old, with strong Individualism tendencies and a notable affinity for Black tea.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Herbal tea profile in Germany.

Audience size
1.2M
in Germany
Gender
77.3%♀
22.7% male
Age
40.5
average years
Country rank
#5308
Topic in Germany
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Herbal tea fans

77.3% are female, 22.7% are male, average age 40.5.

Fig. 02

Gender split

77.3%
Female
22.7%
Male
Demographic split for Herbal tea audience in Germany
MetricValue
Female77.3%
Male22.7%
Average age40.5
Estimated audience size1,249,036
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Herbal tea audience in Germany
Age bracketShare%
16-1917%
20-2918%
30-3920%
40-4922%
50+23%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Herbal tea audience comes from Germany.

Worldwide audience distribution share by country for Herbal tea
CountryShare
Japan17.6%
United States13.3%
Indonesia6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Herbal tea audience in Germany is strongest.

Fig. 05

Top regions by affinity

Herbal tea fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~70K1.21×
02Bremen~10K1.14×
03Hessen~100K1.11×
04Bayern~200K1.06×
05Niedersachsen~100K1.06×
06Hamburg~30K1.05×
07Baden-Württemberg~200K1.03×
08Sachsen~60K1.01×
09Thüringen~30K0.99×
10Nordrhein-Westfalen~300K0.97×
11Saarland~10K0.97×
12Schleswig-Holstein~40K0.96×
13Rheinland-Pfalz~60K0.95×
14Brandenburg~40K0.91×
15Sachsen-Anhalt~30K0.91×
16Mecklenburg-Vorpommern~20K0.90×
Fig. 06

Affinity by region

Affinity by region — Herbal tea, Germany
0.90×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Herbal tea audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Herbal tea audience
#·InterestCategoryAffinity×
01DavidsTeaFood & Beverages93.17×
02White teaFood & Beverages63.36×
03OolongFood & Beverages58.82×
04Black teaFood & Beverages52.04×
05MessmerFood & Beverages45.66×
06Tea cultureFood & Beverages34.14×
07Tea houseFood & Beverages29.93×
08Bad HeilbrunnerFood & Beverages27.19×
09Camellia sinensisHealth21.43×
10Green teaFood & Beverages19.74×
11HugendubelShopping7.11×
12Unique GiftsShopping5.57×
13BooksellingLiterature5.11×
14DecorationHome & Garden4.90×
15Home repairHome & Garden4.54×
16Galatasaray S.K.Sports4.21×
17Home constructionHome & Garden3.98×
18EducationBusiness & Career3.09×
19ShoppingShopping2.07×
20Outdoor recreationSports2.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Herbal tea audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Herbal tea audience · What stands out
TraitClusterDeviationScore
IndividualismJOY3.47×
Healthy LifestyleBALANCE2.72×
Design AffinityPREMIUM2.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Herbal tea audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.77×
SpiritualityBALANCE1.14×
PatriotismCONSERVATISM1.21×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Herbal tea have in Germany?

Herbal tea has an estimated audience of 1,249,036 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Herbal tea fans?

77.3% of Herbal tea fans are female, 22.7% are male, with an average age of 40.5 years.

03

Which brands do Herbal tea fans like most?

Herbal tea fans show strongest brand affinity for Black tea (52.04×), White tea (63.36×), and Oolong (58.82×) over the country average.

04

Where do Herbal tea fans live in Germany?

Herbal tea fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Herbal tea fans also like?

Beyond Herbal tea itself, the audience over-indexes on White tea (63.36×), Oolong (58.82×), Green tea (19.74×), and Hugendubel (7.11×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in Germany

See Herbal tea audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Herbal tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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