Herbal tea Audience in Germany
Herbal tea has an estimated audience of 1,249,036 people in Germany. 77.3% are female, 22.7% are male, average age 40.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Black tea, White tea, Oolong, Green tea, Camellia sinensis.
The average Herbal tea fan in Germany is 40.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Black tea, White tea, Oolong, with strongest over-indexing on Black tea (52.04× the country average). Demographically, the Herbal tea audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Herbal tea fans
| Metric | Value |
|---|---|
| Female | 77.3% |
| Male | 22.7% |
| Average age | 40.5 |
| Estimated audience size | 1,249,036 |
Audience persona
The typical Herbal tea fan in Germany is more female, around 40.5 years old, with strong Sustainability tendencies and a notable affinity for Black tea.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 271,611 | 0.99× |
| Bayern | 218,653 | 1.09× |
| Baden-Württemberg | 180,496 | 1.06× |
| Niedersachsen | 134,142 | 1.11× |
| Hessen | 98,849 | 1.04× |
| Berlin | 68,848 | 1.23× |
| Sachsen | 64,072 | 1.05× |
| Rheinland-Pfalz | 57,697 | 0.92× |
| Schleswig-Holstein | 43,489 | 0.97× |
| Brandenburg | 34,710 | 0.9× |
| Thüringen | 31,513 | 0.99× |
| Hamburg | 30,010 | 1.06× |
| Sachsen-Anhalt | 28,152 | 0.87× |
| Mecklenburg-Vorpommern | 19,649 | 0.82× |
| Saarland | 12,758 | 0.83× |
| Bremen | 11,412 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Black tea | 52.04× | Food & Beverages |
| White tea | 63.36× | Food & Beverages |
| Oolong | 58.82× | Food & Beverages |
| Green tea | 19.74× | Food & Beverages |
| Camellia sinensis | 21.43× | Health |
| Tea culture | 34.14× | Food & Beverages |
| Hugendubel | 7.11× | Shopping |
| Messmer | 45.66× | Food & Beverages |
| Galatasaray S.K. | 4.21× | Sports |
| Home repair | 4.54× | Home & Garden |
| Bad Heilbrunner | 27.19× | Food & Beverages |
| Home construction | 3.98× | Home & Garden |
| DavidsTea | 93.17× | Food & Beverages |
| Tea house | 29.93× | Food & Beverages |
| Shopping | 2.07× | Shopping |
| Decoration | 4.9× | Home & Garden |
| Bookselling | 5.11× | Literature |
| Unique Gifts | 5.57× | Shopping |
| Education | 3.09× | Business & Career |
| Outdoor recreation | 2.07× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.52 |
| Healthy Lifestyle | BALANCE | 2.36 |
| DIY Mentality | THRILL | 2.12 |
| Design Affinity | PREMIUM | 2.09 |
| Luxury Orientation | PREMIUM | 2.08 |
| Sports Activity | POWER | 2.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 17.6% |
| United States | 13.3% |
| Indonesia | 6.3% |
See Herbal tea audiences in other countries
More Beverage audiences in Germany
- Water (9,647,518)
- Tea (9,075,569)
- Milk (5,601,346)
- Soft drinks (5,114,610)
- Espresso (4,901,022)
Frequently asked questions
How many fans does Herbal tea have in Germany?
Herbal tea has an estimated audience of 1,249,036 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Herbal tea fans?
77.3% of Herbal tea fans are female, 22.7% are male, with an average age of 40.5 years.
Which brands do Herbal tea fans like most?
Herbal tea fans show strongest brand affinity for Black tea (52.04×), White tea (63.36×), and Oolong (58.82×) over the country average.
Where do Herbal tea fans live in Germany?
Herbal tea fans in Germany are most concentrated in Nordrhein-Westfalen (reach 271,611), Bayern (reach 218,653), and Baden-Württemberg (reach 180,496). These three regions account for the largest share of the active audience.
What other brands do Herbal tea fans also like?
Beyond Herbal tea itself, the audience over-indexes on White tea (63.36×), Oolong (58.82×), Green tea (19.74×), and Camellia sinensis (21.43×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Herbal tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.