Herbal tea Audience in United States

Herbal tea logo

Herbal tea has an estimated audience of 6,171,675 people in United States. 67.6% are female, 32.4% are male, average age 40.8. Top regions: California, Texas, Florida. Top brand affinities: Beauty, Black tea, Shoes, Yahoo!奇摩名人娛樂, Tea.

The average Herbal tea fan in United States is 40.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Beauty, Black tea, Shoes, with strongest over-indexing on Beauty (1.75× the country average). Demographically, the Herbal tea audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

Demographics of Herbal tea fans

Demographic split for Herbal tea audience in United States
MetricValue
Female67.6%
Male32.4%
Average age40.8
Estimated audience size6,171,675

Audience persona

The typical Herbal tea fan in United States is more female, around 40.8 years old, with strong Sustainability tendencies and a notable affinity for Beauty.

Top regions in United States

Top regions ranked by reach for Herbal tea in United States
RegionReachAffinity
California721,1191.06×
Texas580,7451.09×
Florida378,2720.91×
New York367,1991.06×
Georgia225,5591.19×
North Carolina210,9871.14×
Illinois207,6421.01×
Pennsylvania205,6050.99×
Ohio187,3490.99×
Michigan164,0921.02×
Virginia159,3141.06×
New Jersey153,2800.98×
Tennessee148,3971.2×
Washington125,5441.01×
Indiana118,8071.05×
Massachusetts115,9350.95×
Maryland113,6581.07×
South Carolina108,2731.17×
Louisiana105,6001.33×
Missouri104,2691.05×
Alabama103,9501.21×
Arizona101,5940.81×
Wisconsin83,9980.9×
Kentucky83,3821.08×
Colorado82,1300.84×
Minnesota80,6210.91×
Oklahoma80,6041.18×
Mississippi80,2541.58×
Utah72,4281.31×
Oregon68,2860.97×
Arkansas67,0831.32×
Connecticut60,4410.98×
Nevada55,1350.92×
Iowa45,3230.89×
Kansas44,8480.92×
Idaho32,6881.06×
New Mexico30,9251×
Nebraska26,6650.86×
West Virginia26,3130.92×
Hawaii25,2850.95×
New Hampshire20,1330.83×
Maine19,4290.88×
Washington, District of Columbia18,8551.02×
Rhode Island16,8230.86×
Delaware15,6240.92×
Montana12,5350.73×
Alaska11,5660.88×
South Dakota11,0280.77×
North Dakota9,6900.76×
Vermont8,0900.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Herbal tea audience
BrandAffinityCategory
Beauty1.75×Beauty & Wellness
Black tea14.72×Food & Beverages
Shoes1.97×Fashion & Accessoires
Yahoo!奇摩名人娛樂2.73×Internet & Social Media
Tea2.16×Food & Beverages
Water1.75×Food & Beverages
Green tea4.88×Food & Beverages
Friendship1.5×Kids & Family
Camellia sinensis6.73×Health
Whole Foods Market1.5×Shopping
Self care1.71×Health
Oolong10.09×Food & Beverages
New-adult fiction4.03×Literature
Herbal6.55×Food & Beverages
Hair Extensions2.06×Beauty & Wellness
Lace wig1.95×Beauty & Wellness
Livemusic1.84×Music & Radio
Curly Hair2.09×Beauty & Wellness
Anime convention2.11×Literature
Contemporary romance2.8×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Herbal tea audience
TraitClusterScore
SustainabilityBALANCE1.88
Design AffinityPREMIUM1.7
Healthy LifestyleBALANCE1.67
IndulgenceJOY1.61
Price SensitivityPREMIUM1.53
MindfulnessBALANCE1.45

Worldwide distribution

Worldwide audience distribution share by country for Herbal tea
CountryShare
Japan17.6%
United States13.3%
Indonesia6.3%

See Herbal tea audiences in other countries

More Beverage audiences in United States

Frequently asked questions

How many fans does Herbal tea have in United States?

Herbal tea has an estimated audience of 6,171,675 people in United States, concentrated in California and Texas.

What is the gender split and age of Herbal tea fans?

67.6% of Herbal tea fans are female, 32.4% are male, with an average age of 40.8 years.

Which brands do Herbal tea fans like most?

Herbal tea fans show strongest brand affinity for Beauty (1.75×), Black tea (14.72×), and Shoes (1.97×) over the country average.

Where do Herbal tea fans live in United States?

Herbal tea fans in United States are most concentrated in California (reach 721,119), Texas (reach 580,745), and Florida (reach 378,272). These three regions account for the largest share of the active audience.

What other brands do Herbal tea fans also like?

Beyond Herbal tea itself, the audience over-indexes on Black tea (14.72×), Shoes (1.97×), Yahoo!奇摩名人娛樂 (2.73×), and Tea (2.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Herbal tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.