Rascasse Audience Intelligence

Herbal tea Audience in United States

A data profile of the people who buy, follow and care about Herbal tea in United States — modelled from more than twelve digital signal sources. Herbal tea has an estimated audience of 6,171,675 people in United States.

#20among Beverage in United States#3304among Topic in United States#401in Food & Beverages

The average Herbal tea fan in United States is 40.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Beauty, Black tea, Shoes, with strongest over-indexing on Beauty (1.75× the country average).

Demographically, the Herbal tea audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Mindfulness, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Herbal tea fan in United States is more female, around 40.8 years old, with strong Mindfulness tendencies and a notable affinity for Beauty.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Herbal tea profile in United States.

Audience size
6.2M
in United States
Gender
67.6%♀
32.4% male
Age
40.8
average years
Country rank
#5595
Topic in United States
Fig. 01

Search interest · 12-month trend

-39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Herbal tea fans

67.6% are female, 32.4% are male, average age 40.8.

Fig. 02

Gender split

67.6%
Female
32.4%
Male
Demographic split for Herbal tea audience in United States
MetricValue
Female67.6%
Male32.4%
Average age40.8
Estimated audience size6,171,675
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Herbal tea audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3919%
40-4922%
50+24%
Fig. 04

Worldwide distribution

13.3%

of the worldwide Herbal tea audience comes from United States.

Worldwide audience distribution share by country for Herbal tea
CountryShare
Japan17.6%
United States13.3%
Indonesia6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Herbal tea audience in United States is strongest.

Fig. 05

Top regions by affinity

Herbal tea fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~70K1.43×
02Louisiana~100K1.23×
03Arkansas~60K1.23×
04Utah~70K1.20×
05Alabama~100K1.18×
06Colorado~100K1.17×
07Georgia~200K1.13×
08California~700K1.08×
09Tennessee~100K1.08×
10South Carolina~100K1.08×
11Oklahoma~70K1.08×
12Texas~600K1.07×
13North Carolina~200K1.07×
14Hawaii~30K1.06×
15New Mexico~30K1.04×
16Idaho~30K1.04×
17New York~400K1.03×
18Maryland~100K1.02×
19Kentucky~80K1.02×
20Alaska~10K1.02×
21Washington, District of Columbia~20K1.01×
22Illinois~200K1.00×
23Virginia~200K1.00×
24Washington~100K0.99×
25Indiana~100K0.99×
26Missouri~100K0.99×
27Kansas~50K0.99×
28Oregon~70K0.98×
29Michigan~200K0.96×
30Connecticut~60K0.96×
31Pennsylvania~200K0.95×
32Ohio~200K0.95×
33New Jersey~100K0.95×
34West Virginia~30K0.95×
35Maine~20K0.95×
36Delaware~20K0.94×
37Nevada~60K0.93×
38Vermont~10K0.93×
39Massachusetts~100K0.92×
40Minnesota~80K0.92×
41Nebraska~30K0.91×
42Rhode Island~20K0.91×
43Florida~400K0.90×
44Arizona~100K0.90×
45New Hampshire~20K0.90×
46North Dakota~10K0.90×
47Iowa~50K0.89×
48South Dakota~10K0.89×
49Wisconsin~80K0.88×
50Montana~10K0.87×
Fig. 06

Affinity by region

Affinity by region — Herbal tea, United States
0.87×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Herbal tea audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Herbal tea audience
#·InterestCategoryAffinity×
01Black teaFood & Beverages14.72×
02OolongFood & Beverages10.09×
03MilfordFood & Beverages8.40×
04Camellia sinensisHealth6.73×
05HerbalFood & Beverages6.55×
06Green teaFood & Beverages4.88×
07New-adult fictionLiterature4.03×
08Contemporary romanceLiterature2.80×
09TeaFood & Beverages2.16×
10Anime conventionLiterature2.11×
11Curly HairBeauty & Wellness2.09×
12Hair ExtensionsBeauty & Wellness2.06×
13ShoesFashion & Accessoires1.97×
14Lace wigBeauty & Wellness1.95×
15LivemusicMusic & Radio1.84×
16BeautyBeauty & Wellness1.75×
17WaterFood & Beverages1.75×
18Self careHealth1.71×
19FriendshipKids & Family1.50×
20Whole Foods MarketShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Herbal tea audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Herbal tea audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.74×
Healthy LifestyleBALANCE1.44×
SustainabilityBALANCE1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Herbal tea audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.89×
Need for SecurityCONSERVATISM1.00×
Social Media UsageJOY1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Herbal tea have in United States?

Herbal tea has an estimated audience of 6,171,675 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Herbal tea fans?

67.6% of Herbal tea fans are female, 32.4% are male, with an average age of 40.8 years.

03

Which brands do Herbal tea fans like most?

Herbal tea fans show strongest brand affinity for Beauty (1.75×), Black tea (14.72×), and Shoes (1.97×) over the country average.

04

Where do Herbal tea fans live in United States?

Herbal tea fans in United States are most concentrated in California (reach ~700K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Herbal tea fans also like?

Beyond Herbal tea itself, the audience over-indexes on Black tea (14.72×), Shoes (1.97×), Tea (2.16×), and Water (1.75×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Herbal tea audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Herbal tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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