Bad Heilbrunner Audience in Germany
Bad Heilbrunner has an estimated audience of 105,468 people in Germany. 73.0% are female, 27.0% are male, average age 38.7. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Herbal tea, Western Union, Rossmann, Spiegel Online, Ariana Grande.
The average Bad Heilbrunner fan in Germany is 38.7 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Herbal tea, Western Union, Rossmann, with strongest over-indexing on Herbal tea (19.45× the country average). Demographically, the Bad Heilbrunner audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Tea
Demographics of Bad Heilbrunner fans
| Metric | Value |
|---|---|
| Female | 73.0% |
| Male | 27.0% |
| Average age | 38.7 |
| Estimated audience size | 105,468 |
Audience persona
The typical Bad Heilbrunner fan in Germany is more female, around 38.7 years old, with strong Sustainability tendencies and a notable affinity for Herbal tea.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 83,648 | 2.15× |
| Nordrhein-Westfalen | 53,170 | 1× |
| Baden-Württemberg | 39,205 | 1.19× |
| Hessen | 22,183 | 1.2× |
| Niedersachsen | 20,513 | 0.87× |
| Berlin | 12,581 | 1.16× |
| Rheinland-Pfalz | 10,844 | 0.89× |
| Sachsen | 10,654 | 0.9× |
| Hamburg | 8,346 | 1.52× |
| Schleswig-Holstein | 6,691 | 0.77× |
| Brandenburg | 4,519 | 0.6× |
| Sachsen-Anhalt | 4,144 | 0.66× |
| Thüringen | 3,765 | 0.61× |
| Mecklenburg-Vorpommern | 2,465 | 0.53× |
| Bremen | 2,405 | 1.16× |
| Saarland | 2,344 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Herbal tea | 19.45× | Food & Beverages |
| Western Union | 6.71× | Business & Career |
| Rossmann | 3.5× | Shopping |
| Spiegel Online | 1.98× | News |
| Ariana Grande | 4.67× | Music & Radio |
| Andy Borg | 4.39× | Music & Radio |
| Catering | 4.02× | Food & Beverages |
| Do it yourself (DIY) | 1.9× | Home & Garden |
| RTL Television | 2.68× | Movies & TV |
| Satire | 3.43× | Literature |
| Real property | 3.43× | Home & Garden |
| Airbnb | 1.81× | Travel & Leisure |
| Primark | 2.16× | Shopping |
| IKEA | 1.53× | Home & Garden |
| Headphones | 3.85× | Technology & Electronics |
| Green tea | 5.03× | Food & Beverages |
| H&M | 1.55× | Shopping |
| German television comedy | 3.89× | Movies & TV |
| JYSK | 2.26× | Home & Garden |
| Fast food | 1.93× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.58 |
| DIY Mentality | THRILL | 1.51 |
| Healthy Lifestyle | BALANCE | 1.41 |
| Design Affinity | PREMIUM | 1.41 |
| Luxury Orientation | PREMIUM | 1.35 |
| Creativity | OPEN | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 83.3% |
| China | 1.8% |
| Austria | 1.5% |
See Bad Heilbrunner audiences in other countries
More Tea audiences in Germany
Frequently asked questions
How many fans does Bad Heilbrunner have in Germany?
Bad Heilbrunner has an estimated audience of 105,468 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Bad Heilbrunner fans?
73.0% of Bad Heilbrunner fans are female, 27.0% are male, with an average age of 38.7 years.
Which brands do Bad Heilbrunner fans like most?
Bad Heilbrunner fans show strongest brand affinity for Herbal tea (19.45×), Western Union (6.71×), and Rossmann (3.5×) over the country average.
Where do Bad Heilbrunner fans live in Germany?
Bad Heilbrunner fans in Germany are most concentrated in Bayern (reach 83,648), Nordrhein-Westfalen (reach 53,170), and Baden-Württemberg (reach 39,205). These three regions account for the largest share of the active audience.
What other brands do Bad Heilbrunner fans also like?
Beyond Bad Heilbrunner itself, the audience over-indexes on Western Union (6.71×), Rossmann (3.5×), Spiegel Online (1.98×), and Ariana Grande (4.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bad Heilbrunner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.