Teekanne Audience in Germany
Teekanne has an estimated audience of 811,082 people in Germany. 59.3% are female, 40.7% are male, average age 41.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Western Union, Netto Marken-Discount, Tagesschau, Pets, Satire.
The average Teekanne fan in Germany is 41.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Western Union, Netto Marken-Discount, Tagesschau, with strongest over-indexing on Western Union (8.76× the country average). Demographically, the Teekanne audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Sports Activity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Tea
Demographics of Teekanne fans
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 41.5 |
| Estimated audience size | 811,082 |
Audience persona
The typical Teekanne fan in Germany is more female, around 41.5 years old, with strong Sports Activity tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 238,410 | 1.34× |
| Bayern | 142,004 | 1.09× |
| Baden-Württemberg | 122,192 | 1.1× |
| Niedersachsen | 85,344 | 1.08× |
| Hessen | 64,991 | 1.05× |
| Sachsen | 44,404 | 1.12× |
| Rheinland-Pfalz | 39,380 | 0.97× |
| Berlin | 36,451 | 1.01× |
| Schleswig-Holstein | 26,533 | 0.91× |
| Brandenburg | 21,429 | 0.85× |
| Hamburg | 20,207 | 1.1× |
| Thüringen | 19,212 | 0.93× |
| Sachsen-Anhalt | 18,563 | 0.88× |
| Mecklenburg-Vorpommern | 11,408 | 0.74× |
| Saarland | 8,739 | 0.88× |
| Bremen | 6,566 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 8.76× | Business & Career |
| Netto Marken-Discount | 2.63× | Shopping |
| Tagesschau | 2.23× | Movies & TV |
| Pets | 1.69× | Pets & Animals |
| Satire | 3.98× | Literature |
| Jotex | 19.97× | Shopping |
| Ariana Grande | 4.49× | Music & Radio |
| REWE | 1.89× | Shopping |
| Real property | 3.97× | Home & Garden |
| German television comedy | 4.73× | Movies & TV |
| Storm of Love | 3.16× | Movies & TV |
| Edeka | 1.7× | Shopping |
| Automobiles | 1.59× | Cars & Mobility |
| Rossmann | 1.9× | Shopping |
| Family | 1.51× | Kids & Family |
| Woolworths | 2.72× | Shopping |
| Vacations | 2.01× | Travel & Leisure |
| RTL Television | 2.34× | Movies & TV |
| Obi (store) | 1.51× | Shopping |
| Self care | 2.42× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.32 |
| Indulgence | JOY | 1.3 |
| Healthy Lifestyle | BALANCE | 1.27 |
| Mindfulness | BALANCE | 1.26 |
| DIY Mentality | THRILL | 1.26 |
| Pet Ownership | JOY | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 76.0% |
| Austria | 7.3% |
| Switzerland | 4.5% |
See Teekanne audiences in other countries
More Tea audiences in Germany
- Bad Heilbrunner (242,400)
- YogiTea (180,119)
- Tea house (166,623)
- Meßmer (146,668)
- Teapot (146,025)
Frequently asked questions
How many fans does Teekanne have in Germany?
Teekanne has an estimated audience of 811,082 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Teekanne fans?
59.3% of Teekanne fans are female, 40.7% are male, with an average age of 41.5 years.
Which brands do Teekanne fans like most?
Teekanne fans show strongest brand affinity for Western Union (8.76×), Netto Marken-Discount (2.63×), and Tagesschau (2.23×) over the country average.
Where do Teekanne fans live in Germany?
Teekanne fans in Germany are most concentrated in Nordrhein-Westfalen (reach 238,410), Bayern (reach 142,004), and Baden-Württemberg (reach 122,192). These three regions account for the largest share of the active audience.
What other brands do Teekanne fans also like?
Beyond Teekanne itself, the audience over-indexes on Netto Marken-Discount (2.63×), Tagesschau (2.23×), Pets (1.69×), and Satire (3.98×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Teekanne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.