Rascasse Audience Intelligence

Teekanne Target Market in Germany

A data profile of the people who buy, follow and care about Teekanne in Germany — modelled from more than twelve digital signal sources. Teekanne has an estimated audience of 801,592 people in Germany.

#1among Tea in Germany#1032among Brand in Germany#384in Food & Beverages

The average Teekanne fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Netto Marken-Discount, REWE, Western Union, with strongest over-indexing on Netto Marken-Discount (2.85× the country average).

Demographically, the Teekanne audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Mindfulness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Teekanne fan in Germany is more female, around 40.1 years old, with strong Mindfulness tendencies and a notable affinity for Netto Marken-Discount.

Category: Food & Beverages · Type: Brand · Subtype: Tea

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Teekanne profile in Germany.

Audience size
802K
in Germany
Gender
62.0%♀
38.0% male
Age
40.1
average years
Country rank
#7890
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Teekanne

62.0% are female, 38.0% are male, average age 40.1.

Fig. 02

Gender split

62.0%
Female
38.0%
Male
Demographic split for Teekanne audience in Germany
MetricValue
Female62.0%
Male38.0%
Average age40.1
Estimated audience size801,592
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Teekanne audience in Germany
Age bracketShare%
16-1916%
20-2919%
30-3922%
40-4925%
50+19%
Fig. 04

Worldwide distribution

73.6%

of the worldwide Teekanne audience comes from Germany.

Worldwide audience distribution share by country for Teekanne
CountryShare
Germany73.6%
Austria8.0%
Switzerland6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Teekanne audience in Germany is strongest.

Fig. 05

Top regions by affinity

Teekanne customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.29×
02Sachsen~40K1.13×
03Baden-Württemberg~100K1.09×
04Hamburg~20K1.09×
05Niedersachsen~80K1.08×
06Bayern~100K1.06×
07Hessen~60K1.02×
08Rheinland-Pfalz~40K0.97×
09Bremen~6K0.97×
10Berlin~30K0.96×
11Thüringen~20K0.95×
12Saarland~9K0.93×
13Schleswig-Holstein~30K0.92×
14Sachsen-Anhalt~20K0.91×
15Brandenburg~20K0.87×
16Mecklenburg-Vorpommern~10K0.77×
Fig. 06

Affinity by region

Affinity by region — Teekanne, Germany
0.77×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Teekanne audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Teekanne audience
#·InterestCategoryAffinity×
01Western UnionBusiness & Career3.77×
02NordseeFood & Beverages3.12×
03Netto Marken-DiscountShopping2.85×
04WoolworthsShopping2.67×
05REWEShopping2.49×
06NatureHome & Garden2.07×
07VacationsTravel & Leisure1.94×
08FocusNews1.90×
09QVCMovies & TV1.84×
10TagesschauMovies & TV1.80×
11DessertsFood & Beverages1.76×
12FamilyKids & Family1.74×
13EdekaShopping1.73×
14PostbankBusiness & Career1.70×
15TchiboShopping1.68×
16DeichmannShopping1.65×
17KauflandShopping1.62×
18Müller (company)Food & Beverages1.58×
19TattoosFashion & Accessoires1.57×
20RossmannShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Teekanne audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Teekanne audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.48×
IndulgenceJOY1.42×
Need for SecurityCONSERVATISM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Teekanne audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.90×
Risk AppetiteTHRILL0.91×
Social Media UsageJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Teekanne's target market in Germany?

Teekanne's target market in Germany covers an estimated 801,592 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Teekanne customers?

62.0% of the Teekanne audience are female, 38.0% are male, with an average age of 40.1 years.

03

Which brands do Teekanne fans like most?

Teekanne fans show strongest brand affinity for Netto Marken-Discount (2.85×), REWE (2.49×), and Western Union (3.77×) over the country average.

04

Where do Teekanne fans live in Germany?

Teekanne fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Teekanne fans also like?

Beyond Teekanne itself, the audience over-indexes on REWE (2.49×), Western Union (3.77×), Nature (2.07×), and Tagesschau (1.8×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tea audiences in Germany

See Teekanne audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Teekanne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →