Wrigley Company Audience in United States

Wrigley Company has an estimated audience of 458,345 people in United States. 72.0% are female, 28.0% are male, average age 43.0. Top regions: Illinois, California, Texas. Top brand affinities: Kia Sportage, Pure Leaf Iced Tea, Chicago Cubs, MSN, Monsters.

The average Wrigley Company fan in United States is 43.0 years old, more female, and lives primarily in Illinois. The audience is concentrated in Illinois, California, Texas. Top brand affinities include Kia Sportage, Pure Leaf Iced Tea, Chicago Cubs, with strongest over-indexing on Kia Sportage (27.27× the country average). Demographically, the Wrigley Company audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Convenience Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Chewing gum

Demographics of Wrigley Company fans

Demographic split for Wrigley Company audience in United States
MetricValue
Female72.0%
Male28.0%
Average age43.0
Estimated audience size458,345

Audience persona

The typical Wrigley Company fan in United States is more female, around 43.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Wrigley Company in United States
RegionReachAffinity
Illinois75,1804.92×
California60,4121.2×
Texas33,7360.86×
Florida28,7050.93×
New York24,7800.97×
Georgia22,9391.62×
Indiana17,7532.12×
Michigan16,3671.37×
Colorado14,6132.02×
Pennsylvania13,3940.87×
Ohio13,3680.95×
Kentucky13,2682.31×
Tennessee11,2021.22×
Arizona11,0871.18×
North Carolina10,7820.78×
Virginia9,8910.89×
New Jersey9,8510.85×
Wisconsin9,1661.33×
Washington7,9440.86×
Massachusetts7,9440.88×
Missouri6,6990.91×
Minnesota5,7330.87×
Maryland5,5760.71×
Louisiana5,0340.85×
South Carolina4,5960.67×
Iowa4,3641.16×
Alabama4,3390.68×
Oregon4,0330.77×
Connecticut3,4870.76×
Oklahoma3,4610.68×
Nevada3,1850.72×
Utah3,1260.76×
Kansas2,9180.81×
Arkansas2,6550.7×
Mississippi2,5160.67×
Idaho2,0380.89×
Nebraska1,8860.82×
Washington, District of Columbia1,6251.18×
New Mexico1,2160.53×
West Virginia1,1690.55×
Hawaii1,1450.58×
New Hampshire1,0340.57×
Maine9980.61×
Montana9410.74×
Rhode Island8950.61×
South Dakota7800.74×
North Dakota7600.81×
Delaware7400.59×
Alaska6910.7×
Wyoming4900.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wrigley Company audience
BrandAffinityCategory
Kia Sportage27.27×Cars & Mobility
Pure Leaf Iced Tea78.53×Food & Beverages
Chicago Cubs7.17×Sports
MSN3.98×News
Monsters13.64×Movies & TV
Lipton29.69×Food & Beverages
Hobby Lobby3.13×Home & Garden
Little Mix36.94×Music & Radio
Shrek9×Movies & TV
Honda HR-V19.09×Cars & Mobility
Wrigley Field23.41×Sports
Group buying9.92×Shopping
Zootopia7.89×Movies & TV
Kung Fu Panda13.49×Movies & TV
Pre-school playgroup20.32×Kids & Family
Houston Astros5.01×Sports
Finding Nemo10.69×Movies & TV
Staples (Canada)3.06×Business & Career
Great Clips3.41×Beauty & Wellness
Aldi2.05×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wrigley Company audience
TraitClusterScore
Convenience OrientationPREMIUM1.51
Community OrientationOPEN1.44
ExtroversionTHRILL1.42
Family OrientationCONSERVATISM1.3
IndulgenceJOY1.19
Price SensitivityPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Wrigley Company
CountryShare
United States55.6%
United Kingdom18.8%
Germany9.8%

See Wrigley Company audiences in other countries

More Chewing gum audiences in United States

Frequently asked questions

How many fans does Wrigley Company have in United States?

Wrigley Company has an estimated audience of 458,345 people in United States, concentrated in Illinois and California.

What is the gender split and age of Wrigley Company fans?

72.0% of Wrigley Company fans are female, 28.0% are male, with an average age of 43.0 years.

Which brands do Wrigley Company fans like most?

Wrigley Company fans show strongest brand affinity for Kia Sportage (27.27×), Pure Leaf Iced Tea (78.53×), and Chicago Cubs (7.17×) over the country average.

Where do Wrigley Company fans live in United States?

Wrigley Company fans in United States are most concentrated in Illinois (reach 75,180), California (reach 60,412), and Texas (reach 33,736). These three regions account for the largest share of the active audience.

What other brands do Wrigley Company fans also like?

Beyond Wrigley Company itself, the audience over-indexes on Pure Leaf Iced Tea (78.53×), Chicago Cubs (7.17×), MSN (3.98×), and Monsters (13.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wrigley Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.