Rascasse Audience Intelligence

Wrigley Company Target Market in United States

A data profile of the people who buy, follow and care about Wrigley Company in United States — modelled from more than twelve digital signal sources. Wrigley Company has an estimated audience of 462,217 people in United States.

#5among Chewing gum in United States#3943among Brand in United States#2046in Food & Beverages

The average Wrigley Company fan in United States is 43.0 years old, more female, and lives primarily in Illinois.

The audience is concentrated in Illinois, California, Texas.

Top brand affinities include Little Mix, Monsters, Lipton, with strongest over-indexing on Little Mix (65.26× the country average).

Demographically, the Wrigley Company audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wrigley Company fan in United States is more female, around 43.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Little Mix.

Category: Food & Beverages · Type: Brand · Subtype: Chewing gum

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wrigley Company profile in United States.

Audience size
462K
in United States
Gender
72.0%♀
28.0% male
Age
43.0
average years
Country rank
#38349
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Wrigley Company

72.0% are female, 28.0% are male, average age 43.0.

Fig. 02

Gender split

72.0%
Female
28.0%
Male
Demographic split for Wrigley Company audience in United States
MetricValue
Female72.0%
Male28.0%
Average age43.0
Estimated audience size462,217
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Wrigley Company audience in United States
Age bracketShare%
16-1911%
20-2920%
30-3918%
40-4922%
50+30%
Fig. 04

Worldwide distribution

55.2%

of the worldwide Wrigley Company audience comes from United States.

Worldwide audience distribution share by country for Wrigley Company
CountryShare
United States55.2%
United Kingdom18.7%
Germany9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wrigley Company audience in United States is strongest.

Fig. 05

Top regions by affinity

Wrigley Company customers by region in United States
#RegionReachAffinity×
01Illinois~70K4.45×
02Kentucky~10K2.13×
03Indiana~20K1.91×
04Colorado~10K1.86×
05Georgia~20K1.36×
06Michigan~20K1.31×
07Wisconsin~9K1.28×
08California~60K1.21×
09Tennessee~10K1.19×
10Iowa~4K1.16×
11Arizona~10K1.13×
12Washington, District of Columbia~1K1.06×
13North Dakota<1K0.97×
14Florida~30K0.95×
15Massachusetts~9K0.95×
16Nebraska~2K0.95×
17New York~20K0.94×
18South Dakota<1K0.93×
19Connecticut~4K0.92×
20Idaho~2K0.92×
21Alaska<1K0.92×
22Ohio~10K0.91×
23Minnesota~6K0.91×
24Montana~1K0.91×
25Vermont<1K0.91×
26Missouri~7K0.90×
27Louisiana~5K0.90×
28Pennsylvania~10K0.89×
29Rhode Island~1K0.89×
30Texas~30K0.88×
31New Jersey~10K0.88×
32Virginia~10K0.88×
33Kansas~3K0.88×
34New Hampshire~2K0.88×
35Maine~1K0.87×
36Washington~8K0.86×
37Delaware~1K0.86×
38Arkansas~3K0.85×
39Hawaii~2K0.85×
40Utah~3K0.84×
41West Virginia~2K0.84×
42Mississippi~3K0.82×
43North Carolina~10K0.81×
44Oregon~4K0.81×
45Oklahoma~4K0.81×
46Nevada~4K0.81×
47New Mexico~2K0.80×
48Alabama~5K0.79×
49Maryland~6K0.78×
50South Carolina~5K0.78×
Fig. 06

Affinity by region

Affinity by region — Wrigley Company, United States
0.78×1.00×4.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wrigley Company audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wrigley Company audience
#·InterestCategoryAffinity×
01Pure Leaf Iced TeaFood & Beverages71.81×
02Little MixMusic & Radio65.26×
03LiptonFood & Beverages34.28×
04Wrigley FieldSports27.54×
05MonstersMovies & TV13.15×
06Kung Fu PandaMovies & TV13.13×
07Finding NemoMovies & TV9.80×
08ZootopiaMovies & TV9.20×
09ShrekMovies & TV7.87×
10Chicago CubsSports4.92×
11FedExBusiness & Career4.15×
12QVCMovies & TV3.93×
13Pizza HutFood & Beverages3.91×
14SubwayFood & Beverages3.70×
15Discount storesShopping3.09×
16Domino's PizzaFood & Beverages2.90×
17McDonald'sFood & Beverages2.45×
18Mortgage loansBusiness & Career2.31×
19Hobby LobbyHome & Garden2.15×
20PinterestInternet & Social Media1.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wrigley Company audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wrigley Company audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.51×
Family OrientationCONSERVATISM1.76×
Community OrientationOPEN1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wrigley Company audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.69×
Healthy LifestyleBALANCE0.83×
DIY MentalityTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Wrigley Company's target market in United States?

Wrigley Company's target market in United States covers an estimated 462,217 people, concentrated in Illinois and California.

02

What is the gender split and age of Wrigley Company customers?

72.0% of the Wrigley Company audience are female, 28.0% are male, with an average age of 43.0 years.

03

Which brands do Wrigley Company fans like most?

Wrigley Company fans show strongest brand affinity for Little Mix (65.26×), Monsters (13.15×), and Lipton (34.28×) over the country average.

04

Where do Wrigley Company fans live in United States?

Wrigley Company fans in United States are most concentrated in Illinois (reach ~70K), California (reach ~60K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Wrigley Company fans also like?

Beyond Wrigley Company itself, the audience over-indexes on Monsters (13.15×), Lipton (34.28×), Pure Leaf Iced Tea (71.81×), and Pizza Hut (3.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Chewing gum audiences in United States

See Wrigley Company audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wrigley Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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