Wrigley Company Audience in United States

Wrigley Company logo

Wrigley Company has an estimated audience of 458,345 people in United States. 72.0% are female, 28.0% are male, average age 43.0. Top regions: Illinois, California, Texas. Top brand affinities: Ichiro Suzuki, Elsword, Dog breed, Arnold Palmer, Tuscany.

The average Wrigley Company fan in United States is 43.0 years old, more female, and lives primarily in Illinois. The audience is concentrated in Illinois, California, Texas. Top brand affinities include Ichiro Suzuki, Elsword, Dog breed, with strongest over-indexing on Ichiro Suzuki (18.92× the country average). Demographically, the Wrigley Company audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Convenience Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Chewing gum

Demographics of Wrigley Company fans

Demographic split for Wrigley Company audience in United States
MetricValue
Female72.0%
Male28.0%
Average age43.0
Estimated audience size458,345

Audience persona

The typical Wrigley Company fan in United States is more female, around 43.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Ichiro Suzuki.

Top regions in United States

Top regions ranked by reach for Wrigley Company in United States
RegionReachAffinity
Illinois75,1804.92×
California60,4121.2×
Texas33,7360.86×
Florida28,7050.93×
New York24,7800.97×
Georgia22,9391.62×
Indiana17,7532.12×
Michigan16,3671.37×
Colorado14,6132.02×
Pennsylvania13,3940.87×
Ohio13,3680.95×
Kentucky13,2682.31×
Tennessee11,2021.22×
Arizona11,0871.18×
North Carolina10,7820.78×
Virginia9,8910.89×
New Jersey9,8510.85×
Wisconsin9,1661.33×
Washington7,9440.86×
Massachusetts7,9440.88×
Missouri6,6990.91×
Minnesota5,7330.87×
Maryland5,5760.71×
Louisiana5,0340.85×
South Carolina4,5960.67×
Iowa4,3641.16×
Alabama4,3390.68×
Oregon4,0330.77×
Connecticut3,4870.76×
Oklahoma3,4610.68×
Nevada3,1850.72×
Utah3,1260.76×
Kansas2,9180.81×
Arkansas2,6550.7×
Mississippi2,5160.67×
Idaho2,0380.89×
Nebraska1,8860.82×
Washington, District of Columbia1,6251.18×
New Mexico1,2160.53×
West Virginia1,1690.55×
Hawaii1,1450.58×
New Hampshire1,0340.57×
Maine9980.61×
Montana9410.74×
Rhode Island8950.61×
South Dakota7800.74×
North Dakota7600.81×
Delaware7400.59×
Alaska6910.7×
Wyoming4900.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wrigley Company audience
BrandAffinityCategory
Ichiro Suzuki18.92×Sports
Elsword27.27×Games
Dog breed1.9×Pets & Animals
Arnold Palmer7.97×Sports
Tuscany7.35×Travel & Leisure
Product design1.8×Business & Career
Israel1.94×Travel & Leisure
Empresarios12.21×Politics & Society
Regional styles of Mexican music2.39×Music & Radio
Tezz5.66×Movies & TV
Kielbasa11.9×Food & Beverages
Jeep Wagoneer3.52×Cars & Mobility
Bulleh Shah36.94×Literature
UK garage3.2×Music & Radio
Pro-Ject2.28×Music & Radio
Monogram2.14×Home & Garden
JDSU1.6×Business & Career
Panama1.87×Travel & Leisure
Mortgage insurance2.25×Business & Career
Hexbug10.67×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wrigley Company audience
TraitClusterScore
Convenience OrientationPREMIUM1.51
Community OrientationOPEN1.44
ExtroversionTHRILL1.42
Family OrientationCONSERVATISM1.3
IndulgenceJOY1.19
Price SensitivityPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Wrigley Company
CountryShare
United States55.6%
United Kingdom18.8%
Germany9.8%

See Wrigley Company audiences in other countries

More Chewing gum audiences in United States

Frequently asked questions

How many fans does Wrigley Company have in United States?

Wrigley Company has an estimated audience of 458,345 people in United States, concentrated in Illinois and California.

What is the gender split and age of Wrigley Company fans?

72.0% of Wrigley Company fans are female, 28.0% are male, with an average age of 43.0 years.

Which brands do Wrigley Company fans like most?

Wrigley Company fans show strongest brand affinity for Ichiro Suzuki (18.92×), Elsword (27.27×), and Dog breed (1.9×) over the country average.

Where do Wrigley Company fans live in United States?

Wrigley Company fans in United States are most concentrated in Illinois (reach 75,180), California (reach 60,412), and Texas (reach 33,736). These three regions account for the largest share of the active audience.

What other brands do Wrigley Company fans also like?

Beyond Wrigley Company itself, the audience over-indexes on Elsword (27.27×), Dog breed (1.9×), Arnold Palmer (7.97×), and Tuscany (7.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wrigley Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.