Rascasse Audience Intelligence

Little Mix Audience in United States

A data profile of the people who buy, follow and care about Little Mix in United States — modelled from more than twelve digital signal sources. Little Mix has an estimated audience of 443,512 people in United States.

#588among Band in United States#9620among Person in United States#5530in Music & Radio

The average Little Mix fan in United States is 31.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Bridgit Mendler, Zara Larsson, Gmail, with strongest over-indexing on Bridgit Mendler (72.32× the country average).

Demographically, the Little Mix audience skews more female with an average age of 31.1, and over-indexes on personality traits such as Extroversion, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Little Mix fan in United States is more female, around 31.1 years old, with strong Extroversion tendencies and a notable affinity for Bridgit Mendler.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Little Mix profile in United States.

Audience size
444K
in United States
Gender
73.2%♀
26.8% male
Age
31.1
average years
Country rank
#39241
Person in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Little Mix fans

73.2% are female, 26.8% are male, average age 31.1.

Fig. 02

Gender split

73.2%
Female
26.8%
Male
Demographic split for Little Mix audience in United States
MetricValue
Female73.2%
Male26.8%
Average age31.1
Estimated audience size443,512
Fig. 03

Age distribution

Ø 31.1
average years
Age distribution of the Little Mix audience in United States
Age bracketShare%
16-1945%
20-2921%
30-3913%
40-4910%
50+11%
Fig. 04

Worldwide distribution

18.7%

of the worldwide Little Mix audience comes from United States.

Worldwide audience distribution share by country for Little Mix
CountryShare
United Kingdom28.7%
United States18.7%
Brazil5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Little Mix audience in United States is strongest.

Fig. 05

Top regions by affinity

Little Mix fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K1.37×
02Hawaii~3K1.34×
03New York~30K1.27×
04Massachusetts~10K1.22×
05California~60K1.21×
06Maryland~9K1.21×
07Texas~40K1.16×
08New Jersey~10K1.14×
09Connecticut~5K1.12×
10Mississippi~4K1.11×
11Pennsylvania~20K1.10×
12Rhode Island~2K1.08×
13Georgia~10K1.07×
14Arizona~10K1.07×
15Colorado~8K1.07×
16Louisiana~6K1.07×
17Virginia~10K1.06×
18Illinois~20K1.05×
19North Carolina~10K1.04×
20Washington~9K1.03×
21Nevada~4K1.03×
22Utah~4K1.03×
23Iowa~4K1.02×
24Arkansas~4K1.01×
25Ohio~10K1.00×
26Minnesota~6K1.00×
27Oregon~5K1.00×
28Nebraska~2K1.00×
29Florida~30K0.99×
30Kentucky~6K0.99×
31Michigan~10K0.96×
32Tennessee~9K0.96×
33Delaware~1K0.96×
34Missouri~7K0.95×
35Alabama~6K0.95×
36Indiana~8K0.93×
37Oklahoma~5K0.92×
38Kansas~3K0.92×
39Alaska<1K0.92×
40Maine~1K0.91×
41South Carolina~6K0.90×
42Wisconsin~6K0.90×
43West Virginia~2K0.89×
44New Mexico~2K0.88×
45New Hampshire~2K0.88×
46North Dakota<1K0.86×
47Vermont<1K0.86×
48Idaho~2K0.85×
49Montana~1K0.84×
50South Dakota<1K0.84×
Fig. 06

Affinity by region

Affinity by region — Little Mix, United States
0.84×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Little Mix audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Little Mix audience
#·InterestCategoryAffinity×
01Leona LewisMusic & Radio94.56×
02Olly MursMusic & Radio79.15×
03Bridgit MendlerMovies & TV72.32×
04Wrigley CompanyFood & Beverages65.26×
05Cody SimpsonMusic & Radio53.71×
06Calum ScottMusic & Radio45.15×
07Keala SettleMovies & TV44.73×
08Q-Tip (musician)Music & Radio40.07×
09Juicy FruitFood & Beverages36.45×
10Zara LarssonMusic & Radio35.64×
11Florence and the MachineMusic & Radio23.07×
12Meghan TrainorMusic & Radio14.83×
13Hillary ClintonPolitics & Society14.47×
14Hailee SteinfeldMovies & TV13.98×
15GmailInternet & Social Media9.98×
16Dua LipaMusic & Radio9.17×
17Sabrina CarpenterMusic & Radio8.75×
18Billie EilishMusic & Radio8.54×
19AngèleMusic & Radio8.05×
20Hobby LobbyHome & Garden3.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Little Mix audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Little Mix audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.18×
Convenience OrientationPREMIUM2.18×
Community OrientationOPEN2.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Little Mix audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.05×
Luxury OrientationPREMIUM1.05×
Healthy LifestyleBALANCE1.10×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Little Mix have in United States?

Little Mix has an estimated audience of 443,512 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Little Mix fans?

73.2% of Little Mix fans are female, 26.8% are male, with an average age of 31.1 years.

03

Which brands do Little Mix fans like most?

Little Mix fans show strongest brand affinity for Bridgit Mendler (72.32×), Zara Larsson (35.64×), and Gmail (9.98×) over the country average.

04

Where do Little Mix fans live in United States?

Little Mix fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Little Mix fans also like?

Beyond Little Mix itself, the audience over-indexes on Zara Larsson (35.64×), Gmail (9.98×), Leona Lewis (94.56×), and Hailee Steinfeld (13.98×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Little Mix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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