Little Mix Audience in United States

Little Mix has an estimated audience of 446,429 people in United States. 73.2% are female, 26.8% are male, average age 31.1. Top regions: California, Texas, New York. Top brand affinities: Bridgit Mendler, Gmail, Zara Larsson, Leona Lewis, Hailee Steinfeld.

The average Little Mix fan in United States is 31.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Bridgit Mendler, Gmail, Zara Larsson, with strongest over-indexing on Bridgit Mendler (72.32× the country average). Demographically, the Little Mix audience skews more female with an average age of 31.1, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Little Mix fans

Demographic split for Little Mix audience in United States
MetricValue
Female73.2%
Male26.8%
Average age31.1
Estimated audience size446,429

Audience persona

The typical Little Mix fan in United States is more female, around 31.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Bridgit Mendler.

Top regions in United States

Top regions ranked by reach for Little Mix in United States
RegionReachAffinity
California60,8401.24×
Texas49,2321.28×
New York34,2241.37×
Florida30,6751.01×
Pennsylvania16,5861.1×
Illinois16,2661.09×
Georgia15,2821.11×
Ohio14,6801.07×
North Carolina13,9171.04×
New Jersey13,1231.16×
Virginia11,9101.1×
Michigan11,6821×
Massachusetts10,6831.21×
Washington9,4821.06×
Arizona9,3431.02×
Maryland9,1791.2×
Tennessee8,7620.98×
Indiana7,4840.92×
Colorado7,3131.04×
Missouri6,7380.94×
Louisiana6,6331.15×
Minnesota6,6011.03×
South Carolina6,0730.9×
Alabama6,0320.97×
Wisconsin5,9310.88×
Kentucky5,6021×
Connecticut5,1491.15×
Oregon5,1201×
Oklahoma4,6300.93×
Mississippi4,5301.23×
Nevada4,5131.05×
Utah4,1751.04×
Arkansas3,8571.05×
Iowa3,8351.04×
Kansas3,2750.93×
Hawaii2,7281.42×
Nebraska2,0250.9×
Washington, District of Columbia1,8711.39×
New Mexico1,7760.79×
Idaho1,6610.74×
West Virginia1,5790.76×
Rhode Island1,4821.04×
New Hampshire1,4290.81×
Maine1,3580.85×
Delaware1,0510.85×
Montana9570.77×
Alaska7490.78×
North Dakota6380.7×
South Dakota5890.57×
Vermont5470.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Little Mix audience
BrandAffinityCategory
Bridgit Mendler72.32×Movies & TV
Gmail9.98×Internet & Social Media
Zara Larsson35.64×Music & Radio
Leona Lewis94.56×Music & Radio
Hailee Steinfeld13.98×Movies & TV
Wrigley Company65.26×Food & Beverages
Sabrina Carpenter8.75×Music & Radio
Calum Scott45.15×Music & Radio
Olly Murs79.15×Music & Radio
Meghan Trainor14.83×Music & Radio
Billie Eilish8.54×Music & Radio
Cody Simpson53.71×Music & Radio
Lorde15.88×Music & Radio
Hillary Clinton14.47×Politics & Society
Juicy Fruit36.45×Food & Beverages
Benson Boone8.31×Music & Radio
Q-Tip (musician)40.07×Music & Radio
Keala Settle44.73×Movies & TV
Hobby Lobby3.41×Home & Garden
Childbirth4.16×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Little Mix audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.42
ExtroversionTHRILL1.77
TraditionCONSERVATISM1.67
SustainabilityBALANCE1.51
DIY MentalityTHRILL1.37
Early Adopter MentalityPOWER1.37

Worldwide distribution

Worldwide audience distribution share by country for Little Mix
CountryShare
United Kingdom30.3%
United States18.5%
Brazil5.1%

See Little Mix audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Little Mix have in United States?

Little Mix has an estimated audience of 446,429 people in United States, concentrated in California and Texas.

What is the gender split and age of Little Mix fans?

73.2% of Little Mix fans are female, 26.8% are male, with an average age of 31.1 years.

Which brands do Little Mix fans like most?

Little Mix fans show strongest brand affinity for Bridgit Mendler (72.32×), Gmail (9.98×), and Zara Larsson (35.64×) over the country average.

Where do Little Mix fans live in United States?

Little Mix fans in United States are most concentrated in California (reach 60,840), Texas (reach 49,232), and New York (reach 34,224). These three regions account for the largest share of the active audience.

What other brands do Little Mix fans also like?

Beyond Little Mix itself, the audience over-indexes on Gmail (9.98×), Zara Larsson (35.64×), Leona Lewis (94.56×), and Hailee Steinfeld (13.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Little Mix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.